Digimarc [DMRC] vs ServiceNow [NOW] Detailed Stock Comparison
Digimarc
NASDAQ
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ServiceNow
NYSE
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TLDR: Quick Comparison Summary
Based on 19 vital metrics comparison: Digimarc wins in 7 metrics, ServiceNow wins in 11 metrics, with 0 ties. ServiceNow appears stronger overall.
View Metrics Details
Vital Metrics Comparison
| Metric | Digimarc | ServiceNow | Better |
|---|---|---|---|
| P/E Ratio (TTM) | -4.56 | 115.52 | Digimarc |
| Price-to-Book Ratio | 3.88 | 17.35 | Digimarc |
| Debt-to-Equity Ratio | 12.08 | 22.04 | Digimarc |
| PEG Ratio | 0.39 | 2.49 | Digimarc |
| EV/EBITDA | -5.71 | 81.04 | Digimarc |
| Profit Margin (TTM) | -110.92% | 13.78% | ServiceNow |
| Operating Margin (TTM) | -105.19% | 12.07% | ServiceNow |
| EBITDA Margin (TTM) | N/A | 12.07% | N/A |
| Return on Equity | -63.65% | 16.95% | ServiceNow |
| Return on Assets (TTM) | -30.15% | 5.17% | ServiceNow |
| Free Cash Flow (TTM) | $-27.22M | $3.38B | ServiceNow |
| 1-Year Return | -69.83% | 6.87% | ServiceNow |
| Price-to-Sales Ratio (TTM) | 5.10 | 15.73 | Digimarc |
| Enterprise Value | $169.78M | $185.91B | ServiceNow |
| EV/Revenue Ratio | 4.79 | 15.42 | Digimarc |
| Gross Profit Margin (TTM) | 58.76% | 77.48% | ServiceNow |
| Revenue per Share (TTM) | $2 | $58 | ServiceNow |
| Earnings per Share (Diluted) | $-1.83 | $7.91 | ServiceNow |
| Beta (Stock Volatility) | 1.43 | 0.91 | ServiceNow |
Performance
News Sentiment
Key Stats
Valuation
Financials
Short Interest
Dividends
Digimarc vs ServiceNow Stock Performance Analysis
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Performance Comparison
Short-term Returns
| Stock | 1D | 1W | 1M | 3M | 6M | YTD |
|---|---|---|---|---|---|---|
| Digimarc | 4.08% | 12.47% | -18.89% | -33.36% | -38.20% | -77.79% |
| ServiceNow | 2.79% | 3.06% | 7.66% | -8.52% | 19.84% | -10.91% |
Long-term Returns
| Stock | 1Y | 3Y | 5Y | 10Y | 15Y | 20Y |
|---|---|---|---|---|---|---|
| Digimarc | -69.83% | -46.24% | -51.73% | -75.34% | -58.90% | 28.12% |
| ServiceNow | 6.87% | 120.60% | 107.32% | 1,163.22% | 3,718.41% | 3,718.41% |
News Based Sentiment: Digimarc vs ServiceNow
Digimarc
News based Sentiment: MIXED
Digimarc's Q2 earnings were significantly below expectations, causing a stock price decline. However, subsequent technical indicators suggest a potential reversal, and analysts maintain a 'Buy' rating, creating a mixed investment narrative. The lack of insider trading adds to the complexity.
ServiceNow
News based Sentiment: MIXED
ServiceNow experienced both positive developments – a major government contract and bullish analyst coverage – and negative ones – a downgrade, slowing growth projections, and insider selling. This creates a mixed investment picture, making September a significant month for the company as it navigates a period of transition and potential headwinds.
Performance & Financial Health Analysis: Digimarc vs ServiceNow
| Metric | DMRC | NOW |
|---|---|---|
| Market Information | ||
| Market Cap | $180.82M | $194.02B |
| Market Cap Category | Micro cap | Large cap |
| 10 Day Avg. Volume | 206,970 | 1,632,875 |
| 90 Day Avg. Volume | 219,490 | 1,788,278 |
| Last Close | $8.93 | $939.33 |
| 52 Week Range | $7.77 - $48.32 | $678.66 - $1,198.09 |
| % from 52W High | -81.52% | -21.60% |
| All-Time High | $88.00 (Nov 29, 1999) | $1,198.09 (Jan 27, 2025) |
| % from All-Time High | -89.85% | -21.60% |
| Growth Metrics | ||
| Quarterly Revenue Growth | -0.23% | 0.22% |
| Quarterly Earnings Growth | -0.23% | 0.47% |
| Financial Health | ||
| Profit Margin (TTM) | -1.11% | 0.14% |
| Operating Margin (TTM) | -1.05% | 0.12% |
| Return on Equity (TTM) | -0.64% | 0.17% |
| Debt to Equity (MRQ) | 12.08 | 22.04 |
| Cash & Liquidity | ||
| Book Value per Share (MRQ) | $2.15 | $52.68 |
| Cash per Share (MRQ) | $0.75 | $29.55 |
| Operating Cash Flow (TTM) | $-21,494,000 | $4.70B |
| Levered Free Cash Flow (TTM) | $-4,872,125 | $3.97B |
| Dividends | ||
| Last 12-Month Dividend Yield | N/A | N/A |
| Last 12-Month Dividend | N/A | $0.00 |
Valuation & Enterprise Metrics Analysis: Digimarc vs ServiceNow
| Metric | DMRC | NOW |
|---|---|---|
| Price Ratios | ||
| P/E Ratio (TTM) | -4.56 | 115.52 |
| Forward P/E | -11.27 | 54.72 |
| PEG Ratio | 0.39 | 2.49 |
| Price to Sales (TTM) | 5.10 | 15.73 |
| Price to Book (MRQ) | 3.88 | 17.35 |
| Market Capitalization | ||
| Market Capitalization | $180.82M | $194.02B |
| Enterprise Value | $169.78M | $185.91B |
| Enterprise Value Metrics | ||
| Enterprise to Revenue | 4.79 | 15.42 |
| Enterprise to EBITDA | -5.71 | 81.04 |
| Risk & Other Metrics | ||
| Beta | 1.43 | 0.91 |
| Book Value per Share (MRQ) | $2.15 | $52.68 |
Financial Statements Comparison: Digimarc vs ServiceNow
Financial Metrics
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Revenue
EBITDA
Operating Margin
Free Cash Flow
Long Term Debt
Profit Margin
Current Ratio
Operating Cash Flow
Income Statement (MRQ)
| Metric (MRQ) | DMRC | NOW |
|---|---|---|
| Revenue/Sales | $9.37M | $3.22B |
| Cost of Goods Sold | $3.28M | $724.00M |
| Gross Profit | $6.09M | $2.49B |
| Research & Development | $7.63M | $734.00M |
| Operating Income (EBIT) | $-12.08M | $358.00M |
| EBITDA | $-10.24M | $649.00M |
| Pre-Tax Income | $-11.71M | $471.00M |
| Income Tax | $20,000 | $86.00M |
| Net Income (Profit) | $-11.73M | $385.00M |
Balance Sheet & Liquidity Metrics (MRQ)
| Metric (MRQ) | DMRC | NOW |
|---|---|---|
| Cash & Equivalents | $8.90M | $3.37B |
| Total Current Assets | $30.92M | $9.27B |
| Total Current Liabilities | $11.44M | $8.26B |
| Long-Term Debt | $5.00M | $2.30B |
| Total Shareholders Equity | $50.02M | $10.14B |
| Retained Earnings | $-362.51M | $3.95B |
| Property, Plant & Equipment | $2.58M | $810.00M |
Cash Flow Statement Comparison (MRQ)
| Metric (MRQ) | DMRC | NOW |
|---|---|---|
| Operating Cash Flow | $-7.04M | $2.10B |
| Capital Expenditures | $-55,000 | $-205.00M |
| Free Cash Flow | $-5.63M | $1.44B |
| Debt Repayment | $-15,000 | N/A |
| Common Stock Repurchase | $-1.55M | $-298.00M |
Short Interest & Institutional Ownership Analysis
| Metric | DMRC | NOW |
|---|---|---|
| Shares Short | 1.51M | 3.26M |
| Short Ratio | 8.68 | 1.84 |
| Short % of Float | 0.12% | 0.02% |
| Average Daily Volume (10 Day) | 206,970 | 1,632,875 |
| Average Daily Volume (90 Day) | 219,490 | 1,788,278 |
| Shares Outstanding | 21.50M | 206.49M |
| Float Shares | 13.68M | 206.95M |
| % Held by Insiders | 0.29% | 0.00% |
| % Held by Institutions | 0.64% | 0.91% |
Dividend Analysis & Yield Comparison: Digimarc vs ServiceNow
| Metric | DMRC | NOW |
|---|---|---|
| Last 12-Month Dividend | N/A | $0.00 |
| Last 12-Month Dividend Yield | N/A | N/A |
| 3-Year Avg Annual Dividend | N/A | $0.00 |
| 3-Year Avg Dividend Yield | N/A | N/A |
| 3-Year Total Dividends | N/A | $0.00 |
| Ex-Dividend Date | N/A | N/A |