Immersion [IMMR] vs ServiceNow [NOW] Detailed Stock Comparison
Immersion
NASDAQ
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ServiceNow
NYSE
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TLDR: Quick Comparison Summary
Based on 20 vital metrics comparison: Immersion wins in 8 metrics, ServiceNow wins in 11 metrics, with 0 ties. ServiceNow appears stronger overall.
View Metrics Details
Vital Metrics Comparison
| Metric | Immersion | ServiceNow | Better |
|---|---|---|---|
| P/E Ratio (TTM) | 3.94 | 115.52 | Immersion |
| Price-to-Book Ratio | 0.72 | 17.35 | Immersion |
| Debt-to-Equity Ratio | 56.89 | 22.04 | ServiceNow |
| PEG Ratio | -1.93 | 2.49 | Immersion |
| EV/EBITDA | 11.20 | 81.04 | Immersion |
| Profit Margin (TTM) | 40.62% | 13.78% | Immersion |
| Operating Margin (TTM) | 4.07% | 12.07% | ServiceNow |
| EBITDA Margin (TTM) | 4.07% | 12.07% | ServiceNow |
| Return on Equity | 19.55% | 16.95% | Immersion |
| Return on Assets (TTM) | 5.00% | 5.17% | ServiceNow |
| Free Cash Flow (TTM) | $20.60M | $3.38B | ServiceNow |
| Dividend Yield | 4.55% | N/A | N/A |
| 1-Year Return | -25.22% | 6.87% | ServiceNow |
| Price-to-Sales Ratio (TTM) | 1.41 | 15.73 | Immersion |
| Enterprise Value | $645.05M | $185.91B | ServiceNow |
| EV/Revenue Ratio | 3.95 | 15.42 | Immersion |
| Gross Profit Margin (TTM) | 22.29% | 77.48% | ServiceNow |
| Revenue per Share (TTM) | $5 | $58 | ServiceNow |
| Earnings per Share (Diluted) | $1.80 | $7.91 | ServiceNow |
| Beta (Stock Volatility) | 1.24 | 0.91 | ServiceNow |
Performance
News Sentiment
Key Stats
Valuation
Financials
Short Interest
Dividends
Immersion vs ServiceNow Stock Performance Analysis
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Performance Comparison
Short-term Returns
| Stock | 1D | 1W | 1M | 3M | 6M | YTD |
|---|---|---|---|---|---|---|
| Immersion | -2.66% | -0.72% | -1.42% | -12.04% | -8.32% | -19.86% |
| ServiceNow | 2.79% | 3.06% | 7.66% | -8.52% | 19.84% | -10.91% |
Long-term Returns
| Stock | 1Y | 3Y | 5Y | 10Y | 15Y | 20Y |
|---|---|---|---|---|---|---|
| Immersion | -25.22% | 18.03% | -3.34% | -43.30% | 35.81% | 18.84% |
| ServiceNow | 6.87% | 120.60% | 107.32% | 1,163.22% | 3,718.41% | 3,718.41% |
News Based Sentiment: Immersion vs ServiceNow
Immersion
News sentiment data is not available for Immersion at this time.
ServiceNow
News based Sentiment: MIXED
ServiceNow experienced both positive developments – a major government contract and bullish analyst coverage – and negative ones – a downgrade, slowing growth projections, and insider selling. This creates a mixed investment picture, making September a significant month for the company as it navigates a period of transition and potential headwinds.
Performance & Financial Health Analysis: Immersion vs ServiceNow
| Metric | IMMR | NOW |
|---|---|---|
| Market Information | ||
| Market Cap | $229.69M | $194.02B |
| Market Cap Category | Micro cap | Large cap |
| 10 Day Avg. Volume | 311,190 | 1,632,875 |
| 90 Day Avg. Volume | 371,963 | 1,788,278 |
| Last Close | $6.94 | $939.33 |
| 52 Week Range | $6.47 - $10.72 | $678.66 - $1,198.09 |
| % from 52W High | -35.26% | -21.60% |
| All-Time High | $79.00 (Mar 27, 2000) | $1,198.09 (Jan 27, 2025) |
| % from All-Time High | -91.22% | -21.60% |
| Growth Metrics | ||
| Quarterly Revenue Growth | -0.23% | 0.22% |
| Quarterly Earnings Growth | 44.74% | 0.47% |
| Financial Health | ||
| Profit Margin (TTM) | 0.41% | 0.14% |
| Operating Margin (TTM) | 0.04% | 0.12% |
| Return on Equity (TTM) | 0.20% | 0.17% |
| Debt to Equity (MRQ) | 56.89 | 22.04 |
| Cash & Liquidity | ||
| Book Value per Share (MRQ) | $9.85 | $52.68 |
| Cash per Share (MRQ) | $4.75 | $29.55 |
| Operating Cash Flow (TTM) | $-44,181,000 | $4.70B |
| Levered Free Cash Flow (TTM) | $-178,858,752 | $3.97B |
| Dividends | ||
| Last 12-Month Dividend Yield | 4.55% | N/A |
| Last 12-Month Dividend | $0.36 | $0.00 |
Valuation & Enterprise Metrics Analysis: Immersion vs ServiceNow
| Metric | IMMR | NOW |
|---|---|---|
| Price Ratios | ||
| P/E Ratio (TTM) | 3.94 | 115.52 |
| Forward P/E | 12.89 | 54.72 |
| PEG Ratio | -1.93 | 2.49 |
| Price to Sales (TTM) | 1.41 | 15.73 |
| Price to Book (MRQ) | 0.72 | 17.35 |
| Market Capitalization | ||
| Market Capitalization | $229.69M | $194.02B |
| Enterprise Value | $645.05M | $185.91B |
| Enterprise Value Metrics | ||
| Enterprise to Revenue | 3.95 | 15.42 |
| Enterprise to EBITDA | 11.20 | 81.04 |
| Risk & Other Metrics | ||
| Beta | 1.24 | 0.91 |
| Book Value per Share (MRQ) | $9.85 | $52.68 |
Financial Statements Comparison: Immersion vs ServiceNow
Financial Metrics
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Revenue
EBITDA
Operating Margin
Free Cash Flow
Long Term Debt
Profit Margin
Current Ratio
Operating Cash Flow
Income Statement (MRQ)
| Metric (MRQ) | IMMR | NOW |
|---|---|---|
| Revenue/Sales | $616.25M | $3.22B |
| Cost of Goods Sold | $465.51M | $724.00M |
| Gross Profit | $150.74M | $2.49B |
| Research & Development | N/A | $734.00M |
| Operating Income (EBIT) | $64.47M | $358.00M |
| EBITDA | $77.40M | $649.00M |
| Pre-Tax Income | $63.40M | $471.00M |
| Income Tax | $7.64M | $86.00M |
| Net Income (Profit) | $55.76M | $385.00M |
Balance Sheet & Liquidity Metrics (MRQ)
| Metric (MRQ) | IMMR | NOW |
|---|---|---|
| Cash & Equivalents | $77.69M | $3.37B |
| Total Current Assets | $925.98M | $9.27B |
| Total Current Liabilities | $538.61M | $8.26B |
| Long-Term Debt | $247.67M | $2.30B |
| Total Shareholders Equity | $566.29M | $10.14B |
| Retained Earnings | $41.71M | $3.95B |
| Property, Plant & Equipment | $251.28M | $810.00M |
Cash Flow Statement Comparison (MRQ)
| Metric (MRQ) | IMMR | NOW |
|---|---|---|
| Operating Cash Flow | $-45.03M | $2.10B |
| Capital Expenditures | $-2.55M | $-205.00M |
| Free Cash Flow | $-46.25M | $1.44B |
| Debt Repayment | $-248.66M | N/A |
| Common Stock Repurchase | N/A | $-298.00M |
Short Interest & Institutional Ownership Analysis
| Metric | IMMR | NOW |
|---|---|---|
| Shares Short | 2.24M | 3.26M |
| Short Ratio | 5.01 | 1.84 |
| Short % of Float | 0.08% | 0.02% |
| Average Daily Volume (10 Day) | 311,190 | 1,632,875 |
| Average Daily Volume (90 Day) | 371,963 | 1,788,278 |
| Shares Outstanding | 31.53M | 206.49M |
| Float Shares | 27.02M | 206.95M |
| % Held by Insiders | 0.15% | 0.00% |
| % Held by Institutions | 0.54% | 0.91% |
Dividend Analysis & Yield Comparison: Immersion vs ServiceNow
| Metric | IMMR | NOW |
|---|---|---|
| Last 12-Month Dividend | $0.36 | $0.00 |
| Last 12-Month Dividend Yield | 4.55% | N/A |
| 3-Year Avg Annual Dividend | $0.23 | $0.00 |
| 3-Year Avg Dividend Yield | 0.84% | N/A |
| 3-Year Total Dividends | $0.70 | $0.00 |
| Ex-Dividend Date | Jul 23, 2025 | N/A |