D-Market Electronic (HEPS) | News Based Sentiment Analysis

• On September 29, 2025, Hepsiburada published its 2024 Sustainability Report, introducing the "Hep Yanında" (Always by Your Side) strategy focused on ESG initiatives. This report included the company’s first climate-related risk and opportunity analysis, signaling a commitment to long-term sustainability, which could attract ESG-focused investors.
• Customer satisfaction saw a significant boost in 2024, increasing from 74% to 85%, resulting in a Net Promoter Score (NPS) of 74, as detailed in the September 29th report. This improvement, driven by investments in digitalization and AI, suggests the company is successfully enhancing the customer experience and building brand loyalty.
• Hepsiburada is actively contributing to the circular economy, with approximately 20,000 devices contributed through the "Renew Your Old at Your Door" program in 2024, bringing the total to 38,000 since the program’s inception. This initiative, alongside the recycling of 864,000 kilograms of plastic waste in 2024, demonstrates a commitment to environmental responsibility.
• The company is also focused on empowering women entrepreneurs, having integrated over 65,000 into e-commerce since 2017 and partnering with over 300 women's cooperatives, with a goal to reach 120,000 by 2030. This social impact initiative, highlighted on September 29, 2025, enhances the company’s brand image and appeals to socially conscious consumers.
• Türkiye’s e-commerce market reached €61.5 billion (approximately $89.6 billion) in 2024, a 62% increase in lira terms but only a 16% increase in euros, according to data released on September 21, 2025. Hepsiburada is identified as a dominant marketplace, with 8 out of 10 sellers listing on either Trendyol or Hepsiburada, indicating a strong competitive position.
• As of September 29, 2025, HEPS stock traded at $2.79, down slightly from the previous close of $2.81, with a 52-week range of $2.13–$4.05. While the stock experienced some fluctuation, trading between $2.72 and $2.83 on September 29th, the overall range suggests continued volatility.
• CEO Nilhan Onal Gökçetekin was recognized in the “2025 Top 100 Executives” list for her leadership in diversity, empowerment, and innovation. This recognition, announced in 2025, highlights the company’s commitment to strong leadership and positive workplace culture.

The Investment Story: September was a month of strategic positioning for Hepsiburada, emphasizing sustainability, social impact, and customer experience alongside navigating a growing but fluctuating Turkish e-commerce market. The company is clearly investing in long-term growth drivers while maintaining a strong market position.

What It Means for Investors: These developments suggest Hepsiburada is focused on building a resilient and responsible business, which could attract a broader range of investors. However, the stock’s volatility and the broader economic context in Turkey remain key risks to consider.

Looking Ahead: Investors should monitor Hepsiburada’s progress towards its sustainability goals, the continued growth of the Turkish e-commerce market, and any further developments in the competitive landscape. Tracking the company’s ability to maintain customer satisfaction and expand its reach to women entrepreneurs will also be crucial.

The Bottom Line: Hepsiburada appears to be making strategic investments in areas that could drive long-term value, but investors should remain cautious given the market’s volatility and the broader economic environment in Turkey. The company’s commitment to ESG and social impact is a positive sign, but financial performance remains the ultimate key to success.