Appfolio [APPF] vs Salesforce [CRM] Detailed Stock Comparison
Appfolio
NASDAQ
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Salesforce
NYSE
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TLDR: Quick Comparison Summary
Based on 20 vital metrics comparison: Appfolio wins in 6 metrics, Salesforce wins in 13 metrics, with 0 ties. Salesforce appears stronger overall.
View Metrics Details
Vital Metrics Comparison
| Metric | Appfolio | Salesforce | Better |
|---|---|---|---|
| P/E Ratio (TTM) | 49.98 | 40.16 | Salesforce |
| Price-to-Book Ratio | 21.83 | 4.05 | Salesforce |
| Debt-to-Equity Ratio | 8.70 | 19.81 | Appfolio |
| PEG Ratio | 50.52 | 21.15 | Salesforce |
| EV/EBITDA | 66.45 | 21.38 | Salesforce |
| Profit Margin (TTM) | 23.54% | 16.08% | Appfolio |
| Operating Margin (TTM) | 17.20% | 20.12% | Salesforce |
| EBITDA Margin (TTM) | 17.20% | 20.12% | Salesforce |
| Return on Equity | 49.12% | 10.31% | Appfolio |
| Return on Assets (TTM) | 16.78% | 5.09% | Appfolio |
| Free Cash Flow (TTM) | $180.97M | $12.43B | Salesforce |
| Dividend Yield | N/A | 0.62% | N/A |
| 1-Year Return | 19.57% | 1.32% | Appfolio |
| Price-to-Sales Ratio (TTM) | 11.53 | 6.35 | Salesforce |
| Enterprise Value | $9.86B | $239.59B | Salesforce |
| EV/Revenue Ratio | 11.43 | 6.21 | Salesforce |
| Gross Profit Margin (TTM) | 64.42% | 76.96% | Salesforce |
| Revenue per Share (TTM) | $24 | $40 | Salesforce |
| Earnings per Share (Diluted) | $5.55 | $6.38 | Salesforce |
| Beta (Stock Volatility) | 0.96 | 1.37 | Appfolio |
Performance
Key Stats
Valuation
Financials
Short Interest
Dividends
Appfolio vs Salesforce Stock Performance Analysis
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Performance Comparison
Short-term Returns
| Stock | 1D | 1W | 1M | 3M | 6M | YTD |
|---|---|---|---|---|---|---|
| Appfolio | 0.42% | 0.75% | 6.45% | 32.45% | 29.31% | 11.80% |
| Salesforce | 0.68% | 3.21% | -4.17% | -4.00% | -13.97% | -22.50% |
Long-term Returns
| Stock | 1Y | 3Y | 5Y | 10Y | 15Y | 20Y |
|---|---|---|---|---|---|---|
| Appfolio | 19.57% | 187.62% | 82.85% | 1,512.67% | 1,870.03% | 1,870.03% |
| Salesforce | 1.32% | 66.73% | 0.61% | 281.72% | 756.74% | 5,194.42% |
Performance & Financial Health Analysis: Appfolio vs Salesforce
| Metric | APPF | CRM |
|---|---|---|
| Market Information | ||
| Market Cap | $9.94B | $244.97B |
| Market Cap Category | Mid cap | Mega cap |
| 10 Day Avg. Volume | 266,950 | 7,413,260 |
| 90 Day Avg. Volume | 370,070 | 7,346,147 |
| Last Close | $277.38 | $256.25 |
| 52 Week Range | $189.01 - $326.04 | $226.48 - $369.00 |
| % from 52W High | -14.92% | -30.56% |
| All-Time High | $326.10 (Aug 04, 2025) | $369.00 (Dec 02, 2024) |
| % from All-Time High | -14.94% | -30.56% |
| Growth Metrics | ||
| Quarterly Revenue Growth | 0.19% | 0.08% |
| Quarterly Earnings Growth | 0.21% | 0.01% |
| Financial Health | ||
| Profit Margin (TTM) | 0.24% | 0.16% |
| Operating Margin (TTM) | 0.17% | 0.20% |
| Return on Equity (TTM) | 0.49% | 0.10% |
| Debt to Equity (MRQ) | 8.70 | 19.81 |
| Cash & Liquidity | ||
| Book Value per Share (MRQ) | $12.71 | $63.33 |
| Cash per Share (MRQ) | $3.56 | $18.21 |
| Operating Cash Flow (TTM) | $185.44M | $13.32B |
| Levered Free Cash Flow (TTM) | $175.10M | $14.43B |
| Dividends | ||
| Last 12-Month Dividend Yield | N/A | 0.62% |
| Last 12-Month Dividend | N/A | $1.62 |
Valuation & Enterprise Metrics Analysis: Appfolio vs Salesforce
| Metric | APPF | CRM |
|---|---|---|
| Price Ratios | ||
| P/E Ratio (TTM) | 49.98 | 40.16 |
| Forward P/E | 50.52 | 23.02 |
| PEG Ratio | 50.52 | 21.15 |
| Price to Sales (TTM) | 11.53 | 6.35 |
| Price to Book (MRQ) | 21.83 | 4.05 |
| Market Capitalization | ||
| Market Capitalization | $9.94B | $244.97B |
| Enterprise Value | $9.86B | $239.59B |
| Enterprise Value Metrics | ||
| Enterprise to Revenue | 11.43 | 6.21 |
| Enterprise to EBITDA | 66.45 | 21.38 |
| Risk & Other Metrics | ||
| Beta | 0.96 | 1.37 |
| Book Value per Share (MRQ) | $12.71 | $63.33 |
Financial Statements Comparison: Appfolio vs Salesforce
Financial Metrics
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Revenue
EBITDA
Operating Margin
Free Cash Flow
Long Term Debt
Profit Margin
Current Ratio
Operating Cash Flow
Income Statement (MRQ)
| Metric (MRQ) | APPF | CRM |
|---|---|---|
| Revenue/Sales | $217.70M | $9.83B |
| Cost of Goods Sold | $79.50M | $4.53B |
| Gross Profit | $138.20M | $7.56B |
| Research & Development | $43.76M | $1.46B |
| Operating Income (EBIT) | $33.78M | $1.98B |
| EBITDA | $40.54M | $2.92B |
| Pre-Tax Income | $36.79M | $1.97B |
| Income Tax | $5.41M | $433.00M |
| Net Income (Profit) | $31.38M | $1.54B |
Balance Sheet & Liquidity Metrics (MRQ)
| Metric (MRQ) | APPF | CRM |
|---|---|---|
| Cash & Equivalents | $56.93M | $10.93B |
| Total Current Assets | $272.01M | $25.87B |
| Total Current Liabilities | $58.61M | $24.20B |
| Long-Term Debt | $36.33M | $10.78B |
| Total Shareholders Equity | $462.12M | $60.67B |
| Retained Earnings | $321.43M | $17.50B |
| Property, Plant & Equipment | $40.38M | $5.26B |
Cash Flow Statement Comparison (MRQ)
| Metric (MRQ) | APPF | CRM |
|---|---|---|
| Operating Cash Flow | $49.15M | $6.89B |
| Capital Expenditures | $-230,000 | N/A |
| Free Cash Flow | $37.60M | $6.30B |
| Debt Repayment | N/A | $-179.00M |
| Common Stock Repurchase | $-95.76M | $-2.63B |
Short Interest & Institutional Ownership Analysis
| Metric | APPF | CRM |
|---|---|---|
| Shares Short | 1.08M | 14.43M |
| Short Ratio | 2.75 | 2.05 |
| Short % of Float | 0.06% | 0.02% |
| Average Daily Volume (10 Day) | 266,950 | 7,413,260 |
| Average Daily Volume (90 Day) | 370,070 | 7,346,147 |
| Shares Outstanding | 36.40M | 962.00M |
| Float Shares | 22.13M | 930.66M |
| % Held by Insiders | 0.05% | 0.03% |
| % Held by Institutions | 0.91% | 0.83% |
Dividend Analysis & Yield Comparison: Appfolio vs Salesforce
| Metric | APPF | CRM |
|---|---|---|
| Last 12-Month Dividend | N/A | $1.62 |
| Last 12-Month Dividend Yield | N/A | 0.62% |
| 3-Year Avg Annual Dividend | N/A | $0.67 |
| 3-Year Avg Dividend Yield | N/A | 0.15% |
| 3-Year Total Dividends | N/A | $2.02 |
| Ex-Dividend Date | N/A | Apr 10, 2025 |