Appfolio [APPF] vs Salesforce [CRM] Detailed Stock Comparison

Appfolio Inc.

NASDAQ
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Salesforce Inc.

NYSE
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TLDR: Quick Comparison Summary

Based on 21 vital metrics comparison: Appfolio Inc. wins in 5 metrics, Salesforce Inc. wins in 15 metrics, with 0 ties. Salesforce Inc. appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric Appfolio Inc. Salesforce Inc. Better
P/E Ratio (TTM) 40.86 23.99 Salesforce Inc.
Price-to-Book Ratio 10.49 2.94 Salesforce Inc.
Debt-to-Equity Ratio 7.03 29.95 Appfolio Inc.
PEG Ratio -0.67 1.42 Salesforce Inc.
EV/EBITDA 32.73 14.41 Salesforce Inc.
Profit Margin (TTM) 14.82% 17.96% Salesforce Inc.
Operating Margin (TTM) 17.56% 19.24% Salesforce Inc.
EBITDA Margin (TTM) 17.56% 19.24% Salesforce Inc.
Return on Equity 26.54% 12.40% Appfolio Inc.
Return on Assets (TTM) 14.53% 5.18% Appfolio Inc.
Free Cash Flow (TTM) $235.51M $14.40B Salesforce Inc.
Dividend Yield N/A 0.65% N/A
1-Year Return -23.68% -27.99% Appfolio Inc.
Price-to-Sales Ratio (TTM) 5.99 4.16 Salesforce Inc.
Enterprise Value $5.48B $180.85B Salesforce Inc.
EV/Revenue Ratio 5.76 4.36 Salesforce Inc.
Gross Profit Margin (TTM) 63.52% 77.61% Salesforce Inc.
Revenue per Share (TTM) $26 $44 Salesforce Inc.
Earnings per Share (Diluted) $3.87 $7.80 Salesforce Inc.
Beta (Stock Volatility) 0.84 1.29 Appfolio Inc.
Short % of Float 11.49% 11.00% Salesforce Inc.

Appfolio Inc. vs Salesforce Inc. Stock Performance Analysis

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APPF
CRM

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
Appfolio Inc.-4.72%2.07%-4.17%-11.68%-29.62%-27.77%
Salesforce Inc.-5.09%7.38%2.77%-2.77%-20.15%-24.84%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
Appfolio Inc.-23.68%0.81%20.17%1,003.90%1,044.67%1,044.67%
Salesforce Inc.-27.99%-10.29%-19.53%131.50%427.17%2,458.23%

Performance & Financial Health Analysis: Appfolio Inc. vs Salesforce Inc.

MetricAPPFCRM
Market Information
Market Cap i$5.48B$159.96B
Market Cap CategoryMid capLarge cap
10 Day Avg. Volume i294,20514,778,934
90 Day Avg. Volume i339,14213,868,465
Last Close$166.39$190.61
52 Week Range$142.73 - $326.04$163.52 - $276.80
% from 52W High-48.97%-31.14%
All-Time High$326.10 (Aug 04, 2025)$369.00 (Dec 02, 2024)
% from All-Time High-48.98%-48.34%
Growth Metrics
Quarterly Revenue Growth0.22%0.12%
Quarterly Earnings Growth-0.61%0.14%
Financial Health
Profit Margin (TTM) i0.15%0.18%
Operating Margin (TTM) i0.18%0.19%
Return on Equity (TTM) i0.27%0.12%
Debt to Equity (MRQ) i7.0329.95
Cash & Liquidity
Book Value per Share (MRQ)$15.08$63.66
Cash per Share (MRQ)$6.98$10.36
Operating Cash Flow (TTM) i$242.10M$15.00B
Levered Free Cash Flow (TTM) i$193.78M$16.37B
Dividends
Last 12-Month Dividend Yield iN/A0.65%
Last 12-Month Dividend iN/A$1.68

Valuation & Enterprise Metrics Analysis: Appfolio Inc. vs Salesforce Inc.

MetricAPPF (Apr 24, 2026)CRM (Apr 24, 2026)
Price Ratios
P/E Ratio (TTM) i40.8623.99
Forward P/E i19.8712.53
PEG Ratio i-0.671.42
Price to Sales (TTM) i5.994.16
Price to Book (MRQ) i10.492.94
Market Capitalization
Market Capitalization i$5.48B$159.96B
Enterprise Value i$5.48B$180.85B
Enterprise Value Metrics
Enterprise to Revenue i5.764.36
Enterprise to EBITDA i32.7314.41
Risk & Other Metrics
Beta i0.841.29
Book Value per Share (MRQ) i$15.08$63.66

Financial Statements Comparison: Appfolio Inc. vs Salesforce Inc.

Financial Metrics

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Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricAPPF (2025)CRM (2026)
Revenue/Sales i950.82M41.53B
Cost of Goods Sold i345.34M9.27B
COGS % of Revenue i36.3%22.3%
Gross Profit i605.48M32.26B
Gross Margin i63.7%77.7%
Research & Development i190.42M5.99B
Operating Income (EBIT) i152.92M8.92B
Operating Margin i16.1%21.5%
EBITDA i177.79M12.12B
EBITDA Margin i18.7%29.2%
Pre-Tax Income i161.11M9.52B
Pre-Tax Income % of Revenue i16.9%22.9%
Income Tax i20.19M2.06B
Income Tax % of Revenue i2.1%5.0%
Net Income (Profit) i140.92M7.46B
Profit Margin i14.8%18.0%

Balance Sheet & Liquidity Metrics

MetricAPPF (2025)CRM (2026)
Cash & Equivalents i106.97M7.33B
Total Current Assets i353.31M28.22B
Total Current Assets % of Revenue i37.2%68.0%
Total Current Liabilities i106.85M37.12B
Total Current Liabilities % of Revenue i11.2%89.4%
Long-Term Debt i33.29M12.63B
Long-Term Debt % of Revenue i3.5%30.4%
Total Shareholders Equity i542.58M59.14B
Retained Earnings i430.97M22.22B
Retained Earnings % of Revenue i45.3%53.5%
Property, Plant & Equipment i02.00B

Cash Flow Statement Comparison

MetricAPPF (2025)CRM (2026)
Operating Cash Flow i248.70M15.19B
Operating Cash Flow % of Revenue i26.2%36.6%
Capital Expenditures i-3.16MN/A
Free Cash Flow i235.51M14.40B
FCF Margin i24.8%34.7%
Debt Repayment iN/A-584.00M
Common Stock Repurchase i-145.72M-12.60B

Short Interest & Institutional Ownership Analysis

MetricAPPFCRM
Shares Short i2.22M77.81M
Short Ratio i5.935.94
Short % of Float i11.49%11.00%
Shares Outstanding i35.99M929.00M
Float Shares i22.92M894.44M
% Held by Insiders i4.77%3.02%
% Held by Institutions i87.63%95.86%
% Held by Public i7.60%1.12%

Dividend Analysis & Yield Comparison: Appfolio Inc. vs Salesforce Inc.

MetricAPPFCRM
Last 12-Month Dividend iN/A$1.68
Last 12-Month Dividend Yield iN/A0.65%
3-Year Avg Annual Dividend iN/A$1.09
3-Year Avg Dividend Yield iN/A0.15%
3-Year Total Dividends iN/A$3.28
Ex-Dividend DateN/ADec 18, 2025