Booking Holdings [BKNG] vs Viking Holdings [VIK] Detailed Stock Comparison

TLDR: Quick Comparison Summary

Based on 21 vital metrics comparison: Booking Holdings Inc. wins in 12 metrics, Viking Holdings Ltd. wins in 5 metrics, with 0 ties. Booking Holdings Inc. appears stronger overall.

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Vital Metrics Comparison

Metric Booking Holdings Inc. Viking Holdings Ltd. Better
P/E Ratio (TTM) 28.83 31.13 Booking Holdings Inc.
Price-to-Book Ratio N/A 32.60 N/A
Debt-to-Equity Ratio -3.48 511.97 Viking Holdings Ltd.
PEG Ratio 15.33 0.17 Viking Holdings Ltd.
EV/EBITDA 15.17 21.31 Booking Holdings Inc.
Profit Margin (TTM) 20.08% 17.65% Booking Holdings Inc.
Operating Margin (TTM) 32.45% 20.91% Booking Holdings Inc.
EBITDA Margin (TTM) 32.45% 20.91% Booking Holdings Inc.
Return on Equity -96.88% 254.46% Viking Holdings Ltd.
Return on Assets (TTM) 20.82% 8.40% Booking Holdings Inc.
Free Cash Flow (TTM) $9.09B $1.53B Booking Holdings Inc.
Dividend Yield 1.26% N/A N/A
1-Year Return -22.18% 98.13% Viking Holdings Ltd.
Price-to-Sales Ratio (TTM) 5.61 5.49 Viking Holdings Ltd.
Enterprise Value $153.34B $37.60B Booking Holdings Inc.
EV/Revenue Ratio 5.70 5.78 Booking Holdings Inc.
Gross Profit Margin (TTM) N/A 41.37% N/A
Revenue per Share (TTM) $33 $15 Booking Holdings Inc.
Earnings per Share (Diluted) $6.62 $2.57 Booking Holdings Inc.
Beta (Stock Volatility) 1.20 N/A N/A
Short % of Float 2.55% 3.71% Booking Holdings Inc.

Booking Holdings Inc. vs Viking Holdings Ltd. Stock Performance Analysis

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Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
Booking Holdings Inc.5.88%7.60%13.31%1.70%-20.00%-17.98%
Viking Holdings Ltd.2.80%6.50%13.30%33.13%33.70%31.22%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
Booking Holdings Inc.-22.18%56.13%83.88%214.95%792.05%13,645.00%
Viking Holdings Ltd.98.13%218.10%218.10%218.10%218.10%218.10%

Performance & Financial Health Analysis: Booking Holdings Inc. vs Viking Holdings Ltd.

MetricBKNGVIK
Market Information
Market Cap i$139.96B$36.12B
Market Cap CategoryLarge capLarge cap
10 Day Avg. Volume i6,138,5233,104,557
90 Day Avg. Volume i7,306,9512,986,806
Last Close$174.64$94.83
52 Week Range$150.14 - $233.58$47.02 - $96.54
% from 52W High-25.23%-1.77%
All-Time High$5,841.57 (Jul 08, 2025)$96.54 (Jun 15, 2026)
% from All-Time High-97.01%-1.77%
Growth Metrics
Quarterly Revenue Growth0.16%0.28%
Quarterly Earnings Growth0.34%1.89%
Financial Health
Profit Margin (TTM) i0.20%0.18%
Operating Margin (TTM) i0.32%0.21%
Return on Equity (TTM) i-0.97%2.54%
Debt to Equity (MRQ) i-3.48511.97
Cash & Liquidity
Book Value per Share (MRQ)$-7.00$2.45
Cash per Share (MRQ)$21.73$8.58
Operating Cash Flow (TTM) i$9.41B$2.56B
Levered Free Cash Flow (TTM) i$6.55B$721.69M
Dividends
Last 12-Month Dividend Yield i1.26%N/A
Last 12-Month Dividend i$48.90N/A

Valuation & Enterprise Metrics Analysis: Booking Holdings Inc. vs Viking Holdings Ltd.

MetricBKNG (Apr 24, 2026)VIK (Apr 24, 2026)
Price Ratios
P/E Ratio (TTM) i28.8331.13
Forward P/E i15.3319.23
PEG Ratio i15.330.17
Price to Sales (TTM) i5.615.49
Price to Book (MRQ) iN/A32.60
Market Capitalization
Market Capitalization i$139.96B$36.12B
Enterprise Value i$153.34B$37.60B
Enterprise Value Metrics
Enterprise to Revenue i5.705.78
Enterprise to EBITDA i15.1721.31
Risk & Other Metrics
Beta i1.20N/A
Book Value per Share (MRQ) i$-7.00$2.45

Financial Statements Comparison: Booking Holdings Inc. vs Viking Holdings Ltd.

Financial Metrics

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Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricBKNG (2025)VIK (2025)
Revenue/Sales i26.92B6.50B
Cost of Goods Sold iN/A3.68B
COGS % of Revenue i0.0%56.7%
Gross Profit iN/A2.82B
Gross Margin i0.0%43.3%
Research & Development iN/AN/A
Operating Income (EBIT) i9.28B1.50B
Operating Margin i34.5%23.1%
EBITDA i11.12B1.87B
EBITDA Margin i41.3%28.7%
Pre-Tax Income i6.83B1.17B
Pre-Tax Income % of Revenue i25.4%18.0%
Income Tax i1.43B19.65M
Income Tax % of Revenue i5.3%0.3%
Net Income (Profit) i5.40B1.15B
Profit Margin i20.1%17.7%

Balance Sheet & Liquidity Metrics

MetricBKNG (2025)VIK (2025)
Cash & Equivalents i17.20B3.65B
Total Current Assets i22.26B4.50B
Total Current Assets % of Revenue i82.7%69.3%
Total Current Liabilities i16.70B5.72B
Total Current Liabilities % of Revenue i62.0%87.9%
Long-Term Debt i17.41B5.34B
Long-Term Debt % of Revenue i64.7%82.1%
Total Shareholders Equity i-5.58B1.12B
Retained Earnings i40.67B-4.16B
Retained Earnings % of Revenue i151.1%-64.1%
Property, Plant & Equipment i632.00M16.42M

Cash Flow Statement Comparison

MetricBKNG (2025)VIK (2025)
Operating Cash Flow i6.69B2.48B
Operating Cash Flow % of Revenue i24.9%38.1%
Capital Expenditures i-322.00M-1.03B
Free Cash Flow i9.09B1.53B
FCF Margin i33.8%23.6%
Debt Repayment i-4.97B-2.06B
Common Stock Repurchase i-6.44BN/A

Short Interest & Institutional Ownership Analysis

MetricBKNGVIK
Shares Short i20.17M7.74M
Short Ratio i2.212.53
Short % of Float i2.55%3.71%
Shares Outstanding i797.35M445.68M
Float Shares i789.26M201.42M
% Held by Insiders i0.19%0.55%
% Held by Institutions i96.61%99.61%
% Held by Public i3.20%-0.16%

Dividend Analysis & Yield Comparison: Booking Holdings Inc. vs Viking Holdings Ltd.

MetricBKNGVIK
Last 12-Month Dividend i$48.90N/A
Last 12-Month Dividend Yield i1.26%N/A
3-Year Avg Annual Dividend i$27.97N/A
3-Year Avg Dividend Yield i0.21%N/A
3-Year Total Dividends i$83.90N/A
Ex-Dividend DateMar 06, 2026N/A