Helen of Troy [HELE] vs Procter & Gamble [PG] Detailed Stock Comparison

Helen of Troy Limited

NASDAQ
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Procter & Gamble Co.

NYSE
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TLDR: Quick Comparison Summary

Based on 21 vital metrics comparison: Helen of Troy Limited wins in 8 metrics, Procter & Gamble Co. wins in 12 metrics, with 0 ties. Procter & Gamble Co. appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric Helen of Troy Limited Procter & Gamble Co. Better
P/E Ratio (TTM) 4.46 21.55 Helen of Troy Limited
Price-to-Book Ratio 0.53 6.48 Helen of Troy Limited
Debt-to-Equity Ratio 111.11 68.72 Procter & Gamble Co.
PEG Ratio -0.02 -3.48 Helen of Troy Limited
EV/EBITDA 6.86 14.76 Helen of Troy Limited
Profit Margin (TTM) -43.98% 19.30% Procter & Gamble Co.
Operating Margin (TTM) 11.41% 26.30% Procter & Gamble Co.
EBITDA Margin (TTM) 11.41% 26.30% Procter & Gamble Co.
Return on Equity -63.90% 31.56% Procter & Gamble Co.
Return on Assets (TTM) 3.44% 10.90% Procter & Gamble Co.
Free Cash Flow (TTM) $131.91M $14.04B Procter & Gamble Co.
Dividend Yield N/A 2.82% N/A
1-Year Return 10.35% -6.66% Helen of Troy Limited
Price-to-Sales Ratio (TTM) 0.25 3.99 Helen of Troy Limited
Enterprise Value $1.37B $365.49B Procter & Gamble Co.
EV/Revenue Ratio 0.76 4.29 Helen of Troy Limited
Gross Profit Margin (TTM) 46.87% 51.22% Procter & Gamble Co.
Revenue per Share (TTM) $79 $36 Helen of Troy Limited
Earnings per Share (Diluted) $-34.48 $6.76 Procter & Gamble Co.
Beta (Stock Volatility) 0.86 0.40 Procter & Gamble Co.
Short % of Float 22.19% 1.16% Procter & Gamble Co.

Helen of Troy Limited vs Procter & Gamble Co. Stock Performance Analysis

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HELE
PG

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
Helen of Troy Limited-3.58%13.97%27.33%82.45%37.82%39.69%
Procter & Gamble Co.0.57%3.69%6.28%-1.09%3.67%6.11%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
Helen of Troy Limited10.35%-69.43%-86.26%-70.64%-3.18%68.42%
Procter & Gamble Co.-6.66%0.05%13.32%79.97%131.27%171.92%

Performance & Financial Health Analysis: Helen of Troy Limited vs Procter & Gamble Co.

MetricHELEPG
Market Information
Market Cap i$549.58M$340.49B
Market Cap CategorySmall capMega cap
10 Day Avg. Volume i591,2278,663,698
90 Day Avg. Volume i576,11910,318,083
Last Close$28.79$150.46
52 Week Range$13.85 - $33.73$137.62 - $167.25
% from 52W High-14.65%-10.04%
All-Time High$265.97 (Jan 25, 2021)$180.43 (Nov 25, 2024)
% from All-Time High-89.18%-16.61%
Growth Metrics
Quarterly Revenue Growth-0.03%0.02%
Quarterly Earnings Growth-0.03%-0.07%
Financial Health
Profit Margin (TTM) i-0.44%0.19%
Operating Margin (TTM) i0.11%0.26%
Return on Equity (TTM) i-0.64%0.32%
Debt to Equity (MRQ) i111.1168.72
Cash & Liquidity
Book Value per Share (MRQ)$36.98$22.49
Cash per Share (MRQ)$1.30$4.66
Operating Cash Flow (TTM) i$94.79M$19.07B
Levered Free Cash Flow (TTM) i$90.93M$13.25B
Dividends
Last 12-Month Dividend Yield iN/A2.82%
Last 12-Month Dividend iN/A$4.24

Valuation & Enterprise Metrics Analysis: Helen of Troy Limited vs Procter & Gamble Co.

MetricHELE (Apr 24, 2026)PG (Apr 24, 2026)
Price Ratios
P/E Ratio (TTM) i4.4621.55
Forward P/E i6.0420.23
PEG Ratio i-0.02-3.48
Price to Sales (TTM) i0.253.99
Price to Book (MRQ) i0.536.48
Market Capitalization
Market Capitalization i$549.58M$340.49B
Enterprise Value i$1.37B$365.49B
Enterprise Value Metrics
Enterprise to Revenue i0.764.29
Enterprise to EBITDA i6.8614.76
Risk & Other Metrics
Beta i0.860.40
Book Value per Share (MRQ) i$36.98$22.49

Financial Statements Comparison: Helen of Troy Limited vs Procter & Gamble Co.

Financial Metrics

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Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricHELE (2026)PG (2025)
Revenue/Sales i1.79B84.28B
Cost of Goods Sold i970.60M41.16B
COGS % of Revenue i54.3%48.8%
Gross Profit i815.69M43.12B
Gross Margin i45.7%51.2%
Research & Development iN/AN/A
Operating Income (EBIT) i106.79M20.45B
Operating Margin i6.0%24.3%
EBITDA i161.06M23.92B
EBITDA Margin i9.0%28.4%
Pre-Tax Income i-838.84M20.17B
Pre-Tax Income % of Revenue i-47.0%23.9%
Income Tax i60.14M4.10B
Income Tax % of Revenue i3.4%4.9%
Net Income (Profit) i-898.98M16.07B
Profit Margin i-50.3%19.1%

Balance Sheet & Liquidity Metrics

MetricHELE (2026)PG (2025)
Cash & Equivalents i18.89M9.56B
Total Current Assets i865.52M25.39B
Total Current Assets % of Revenue i48.5%30.1%
Total Current Liabilities i504.97M36.06B
Total Current Liabilities % of Revenue i28.3%42.8%
Long-Term Debt i808.70M25.70B
Long-Term Debt % of Revenue i45.3%30.5%
Total Shareholders Equity i798.20M52.28B
Retained Earnings i412.79M129.97B
Retained Earnings % of Revenue i23.1%154.2%
Property, Plant & Equipment i137.42M0

Cash Flow Statement Comparison

MetricHELE (2026)PG (2025)
Operating Cash Flow i-732.08M17.06B
Operating Cash Flow % of Revenue i-41.0%20.2%
Capital Expenditures i349,000N/A
Free Cash Flow i131.91M14.04B
FCF Margin i7.4%16.7%
Debt Repayment i-952.66M-9.63B
Common Stock Repurchase i-1.92M-6.50B

Short Interest & Institutional Ownership Analysis

MetricHELEPG
Shares Short i3.16M26.89M
Short Ratio i6.312.35
Short % of Float i22.19%1.16%
Shares Outstanding i23.05M2.32B
Float Shares i22.47M2.32B
% Held by Insiders i2.14%0.07%
% Held by Institutions i101.65%70.33%
% Held by Public i-3.79%29.60%

Dividend Analysis & Yield Comparison: Helen of Troy Limited vs Procter & Gamble Co.

MetricHELEPG
Last 12-Month Dividend iN/A$4.24
Last 12-Month Dividend Yield iN/A2.82%
3-Year Avg Annual Dividend iN/A$4.01
3-Year Avg Dividend Yield iN/A0.64%
3-Year Total Dividends iN/A$12.04
Ex-Dividend DateN/AJan 23, 2026