Intuit [INTU] vs Salesforce [CRM] Detailed Stock Comparison

Intuit Inc.

NASDAQ
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Salesforce Inc.

NYSE
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TLDR: Quick Comparison Summary

Based on 21 vital metrics comparison: Intuit Inc. wins in 9 metrics, Salesforce Inc. wins in 12 metrics, with 0 ties. Salesforce Inc. appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric Intuit Inc. Salesforce Inc. Better
P/E Ratio (TTM) 26.59 23.99 Salesforce Inc.
Price-to-Book Ratio 5.95 2.94 Salesforce Inc.
Debt-to-Equity Ratio 36.15 29.95 Salesforce Inc.
PEG Ratio 0.55 1.42 Intuit Inc.
EV/EBITDA 19.15 14.41 Salesforce Inc.
Profit Margin (TTM) 21.57% 17.96% Intuit Inc.
Operating Margin (TTM) 18.38% 19.24% Salesforce Inc.
EBITDA Margin (TTM) 18.38% 19.24% Salesforce Inc.
Return on Equity 23.46% 12.40% Intuit Inc.
Return on Assets (TTM) 10.33% 5.18% Intuit Inc.
Free Cash Flow (TTM) $6.08B $14.40B Salesforce Inc.
Dividend Yield 1.31% 0.65% Intuit Inc.
1-Year Return -63.30% -35.80% Salesforce Inc.
Price-to-Sales Ratio (TTM) 5.65 4.16 Salesforce Inc.
Enterprise Value $116.93B $180.85B Salesforce Inc.
EV/Revenue Ratio 5.81 4.36 Salesforce Inc.
Gross Profit Margin (TTM) 77.57% 77.61% Salesforce Inc.
Revenue per Share (TTM) $72 $44 Intuit Inc.
Earnings per Share (Diluted) $15.37 $7.80 Intuit Inc.
Beta (Stock Volatility) 1.21 1.29 Intuit Inc.
Short % of Float 2.85% 11.00% Intuit Inc.

Intuit Inc. vs Salesforce Inc. Stock Performance Analysis

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INTU
CRM

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
Intuit Inc.1.82%-7.77%-28.30%-37.70%-56.96%-55.24%
Salesforce Inc.-0.81%-9.86%-5.16%-17.04%-35.36%-35.12%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
Intuit Inc.-63.30%-39.18%-41.54%162.65%462.92%914.78%
Salesforce Inc.-35.80%-21.66%-31.67%106.07%375.60%2,293.80%

Performance & Financial Health Analysis: Intuit Inc. vs Salesforce Inc.

MetricINTUCRM
Market Information
Market Cap i$106.66B$159.96B
Market Cap CategoryLarge capLarge cap
10 Day Avg. Volume i3,970,58214,778,934
90 Day Avg. Volume i3,225,58413,868,465
Last Close$281.77$164.55
52 Week Range$268.01 - $813.70$161.40 - $276.80
% from 52W High-65.37%-40.55%
All-Time High$813.48 (Jul 30, 2025)$369.00 (Dec 02, 2024)
% from All-Time High-65.36%-55.41%
Growth Metrics
Quarterly Revenue Growth0.17%0.12%
Quarterly Earnings Growth0.47%0.14%
Financial Health
Profit Margin (TTM) i0.22%0.18%
Operating Margin (TTM) i0.18%0.19%
Return on Equity (TTM) i0.23%0.12%
Debt to Equity (MRQ) i36.1529.95
Cash & Liquidity
Book Value per Share (MRQ)$68.67$63.66
Cash per Share (MRQ)$10.76$10.36
Operating Cash Flow (TTM) i$6.98B$15.00B
Levered Free Cash Flow (TTM) i$5.30B$16.37B
Dividends
Last 12-Month Dividend Yield i1.31%0.65%
Last 12-Month Dividend i$5.68$1.68

Valuation & Enterprise Metrics Analysis: Intuit Inc. vs Salesforce Inc.

MetricINTU (Apr 24, 2026)CRM (Apr 24, 2026)
Price Ratios
P/E Ratio (TTM) i26.5923.99
Forward P/E i15.4312.53
PEG Ratio i0.551.42
Price to Sales (TTM) i5.654.16
Price to Book (MRQ) i5.952.94
Market Capitalization
Market Capitalization i$106.66B$159.96B
Enterprise Value i$116.93B$180.85B
Enterprise Value Metrics
Enterprise to Revenue i5.814.36
Enterprise to EBITDA i19.1514.41
Risk & Other Metrics
Beta i1.211.29
Book Value per Share (MRQ) i$68.67$63.66

Financial Statements Comparison: Intuit Inc. vs Salesforce Inc.

Financial Metrics

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Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricINTU (2025)CRM (2026)
Revenue/Sales i18.83B41.53B
Cost of Goods Sold i3.85B9.27B
COGS % of Revenue i20.4%22.3%
Gross Profit i14.98B32.26B
Gross Margin i79.6%77.7%
Research & Development i2.93B5.99B
Operating Income (EBIT) i4.94B8.92B
Operating Margin i26.2%21.5%
EBITDA i5.91B12.12B
EBITDA Margin i31.4%29.2%
Pre-Tax Income i4.83B9.52B
Pre-Tax Income % of Revenue i25.7%22.9%
Income Tax i965.00M2.06B
Income Tax % of Revenue i5.1%5.0%
Net Income (Profit) i3.87B7.46B
Profit Margin i20.5%18.0%

Balance Sheet & Liquidity Metrics

MetricINTU (2025)CRM (2026)
Cash & Equivalents i2.88B7.33B
Total Current Assets i14.11B28.22B
Total Current Assets % of Revenue i74.9%68.0%
Total Current Liabilities i10.37B37.12B
Total Current Liabilities % of Revenue i55.1%89.4%
Long-Term Debt i6.57B12.63B
Long-Term Debt % of Revenue i34.9%30.4%
Total Shareholders Equity i19.71B59.14B
Retained Earnings i19.67B22.22B
Retained Earnings % of Revenue i104.4%53.5%
Property, Plant & Equipment i716.00M2.00B

Cash Flow Statement Comparison

MetricINTU (2025)CRM (2026)
Operating Cash Flow i6.49B15.19B
Operating Cash Flow % of Revenue i34.5%36.6%
Capital Expenditures i-84.00MN/A
Free Cash Flow i6.08B14.40B
FCF Margin i32.3%34.7%
Debt Repayment i-500.00M-584.00M
Common Stock Repurchase i-2.77B-12.60B

Short Interest & Institutional Ownership Analysis

MetricINTUCRM
Shares Short i6.89M77.81M
Short Ratio i2.005.94
Short % of Float i2.85%11.00%
Shares Outstanding i277.49M929.00M
Float Shares i270.31M894.44M
% Held by Insiders i2.35%3.02%
% Held by Institutions i90.69%95.86%
% Held by Public i6.96%1.12%

Dividend Analysis & Yield Comparison: Intuit Inc. vs Salesforce Inc.

MetricINTUCRM
Last 12-Month Dividend i$5.68$1.68
Last 12-Month Dividend Yield i1.31%0.65%
3-Year Avg Annual Dividend i$4.31$1.09
3-Year Avg Dividend Yield i0.18%0.15%
3-Year Total Dividends i$12.92$3.28
Ex-Dividend DateApr 09, 2026Dec 18, 2025