Intuit [INTU] vs ServiceNow [NOW] Detailed Stock Comparison

Intuit Inc.

NASDAQ
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ServiceNow Inc.

NYSE
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TLDR: Quick Comparison Summary

Based on 21 vital metrics comparison: Intuit Inc. wins in 17 metrics, ServiceNow Inc. wins in 3 metrics, with 0 ties. Intuit Inc. appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric Intuit Inc. ServiceNow Inc. Better
P/E Ratio (TTM) 26.59 59.96 Intuit Inc.
Price-to-Book Ratio 5.95 8.09 Intuit Inc.
Debt-to-Equity Ratio 36.15 18.54 ServiceNow Inc.
PEG Ratio 0.55 12.39 Intuit Inc.
EV/EBITDA 19.15 36.84 Intuit Inc.
Profit Margin (TTM) 21.57% 13.17% Intuit Inc.
Operating Margin (TTM) 18.38% 16.51% Intuit Inc.
EBITDA Margin (TTM) 18.38% 16.51% Intuit Inc.
Return on Equity 23.46% 15.49% Intuit Inc.
Return on Assets (TTM) 10.33% 5.39% Intuit Inc.
Free Cash Flow (TTM) $6.08B $4.53B Intuit Inc.
Dividend Yield 1.31% N/A N/A
1-Year Return -63.30% -48.34% ServiceNow Inc.
Price-to-Sales Ratio (TTM) 5.65 7.89 Intuit Inc.
Enterprise Value $116.93B $100.87B Intuit Inc.
EV/Revenue Ratio 5.81 7.60 Intuit Inc.
Gross Profit Margin (TTM) 77.57% 76.63% Intuit Inc.
Revenue per Share (TTM) $72 $13 Intuit Inc.
Earnings per Share (Diluted) $15.37 $1.67 Intuit Inc.
Beta (Stock Volatility) 1.21 1.01 ServiceNow Inc.
Short % of Float 2.85% 2.89% Intuit Inc.

Intuit Inc. vs ServiceNow Inc. Stock Performance Analysis

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INTU
NOW

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
Intuit Inc.1.82%-7.77%-28.30%-37.70%-56.96%-55.24%
ServiceNow Inc.1.96%-8.79%9.55%-9.34%-31.95%-29.37%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
Intuit Inc.-63.30%-39.18%-41.54%162.65%462.92%914.78%
ServiceNow Inc.-48.34%-9.68%-4.31%608.88%1,976.22%1,976.22%

Performance & Financial Health Analysis: Intuit Inc. vs ServiceNow Inc.

MetricINTUNOW
Market Information
Market Cap i$106.66B$88.68B
Market Cap CategoryLarge capLarge cap
10 Day Avg. Volume i3,970,58228,730,579
90 Day Avg. Volume i3,225,58419,438,950
Last Close$281.77$104.15
52 Week Range$268.01 - $813.70$81.24 - $211.48
% from 52W High-65.37%-50.75%
All-Time High$813.48 (Jul 30, 2025)$1,198.09 (Jan 27, 2025)
% from All-Time High-65.36%-91.31%
Growth Metrics
Quarterly Revenue Growth0.17%0.21%
Quarterly Earnings Growth0.47%0.04%
Financial Health
Profit Margin (TTM) i0.22%0.13%
Operating Margin (TTM) i0.18%0.17%
Return on Equity (TTM) i0.23%0.15%
Debt to Equity (MRQ) i36.1518.54
Cash & Liquidity
Book Value per Share (MRQ)$68.67$12.38
Cash per Share (MRQ)$10.76$6.01
Operating Cash Flow (TTM) i$6.98B$5.44B
Levered Free Cash Flow (TTM) i$5.30B$4.95B
Dividends
Last 12-Month Dividend Yield i1.31%N/A
Last 12-Month Dividend i$5.68$0.00

Valuation & Enterprise Metrics Analysis: Intuit Inc. vs ServiceNow Inc.

MetricINTU (Apr 24, 2026)NOW (Apr 24, 2026)
Price Ratios
P/E Ratio (TTM) i26.5959.96
Forward P/E i15.4319.93
PEG Ratio i0.5512.39
Price to Sales (TTM) i5.657.89
Price to Book (MRQ) i5.958.09
Market Capitalization
Market Capitalization i$106.66B$88.68B
Enterprise Value i$116.93B$100.87B
Enterprise Value Metrics
Enterprise to Revenue i5.817.60
Enterprise to EBITDA i19.1536.84
Risk & Other Metrics
Beta i1.211.01
Book Value per Share (MRQ) i$68.67$12.38

Financial Statements Comparison: Intuit Inc. vs ServiceNow Inc.

Financial Metrics

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Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricINTU (2025)NOW (2025)
Revenue/Sales i18.83B13.28B
Cost of Goods Sold i3.85B2.98B
COGS % of Revenue i20.4%22.5%
Gross Profit i14.98B10.30B
Gross Margin i79.6%77.5%
Research & Development i2.93B2.96B
Operating Income (EBIT) i4.94B1.82B
Operating Margin i26.2%13.7%
EBITDA i5.91B3.02B
EBITDA Margin i31.4%22.8%
Pre-Tax Income i4.83B2.26B
Pre-Tax Income % of Revenue i25.7%17.0%
Income Tax i965.00M513.00M
Income Tax % of Revenue i5.1%3.9%
Net Income (Profit) i3.87B1.75B
Profit Margin i20.5%13.2%

Balance Sheet & Liquidity Metrics

MetricINTU (2025)NOW (2025)
Cash & Equivalents i2.88B3.73B
Total Current Assets i14.11B10.47B
Total Current Assets % of Revenue i74.9%78.9%
Total Current Liabilities i10.37B10.44B
Total Current Liabilities % of Revenue i55.1%78.6%
Long-Term Debt i6.57B2.29B
Long-Term Debt % of Revenue i34.9%17.3%
Total Shareholders Equity i19.71B12.96B
Retained Earnings i19.67B5.24B
Retained Earnings % of Revenue i104.4%39.5%
Property, Plant & Equipment i716.00M806.00M

Cash Flow Statement Comparison

MetricINTU (2025)NOW (2025)
Operating Cash Flow i6.49B5.58B
Operating Cash Flow % of Revenue i34.5%42.0%
Capital Expenditures i-84.00M-868.00M
Free Cash Flow i6.08B4.53B
FCF Margin i32.3%34.1%
Debt Repayment i-500.00MN/A
Common Stock Repurchase i-2.77B-1.84B

Short Interest & Institutional Ownership Analysis

MetricINTUNOW
Shares Short i6.89M29.88M
Short Ratio i2.001.79
Short % of Float i2.85%2.89%
Shares Outstanding i277.49M1.05B
Float Shares i270.31M1.04B
% Held by Insiders i2.35%0.20%
% Held by Institutions i90.69%90.95%
% Held by Public i6.96%8.85%

Dividend Analysis & Yield Comparison: Intuit Inc. vs ServiceNow Inc.

MetricINTUNOW
Last 12-Month Dividend i$5.68$0.00
Last 12-Month Dividend Yield i1.31%N/A
3-Year Avg Annual Dividend i$4.31$0.00
3-Year Avg Dividend Yield i0.18%N/A
3-Year Total Dividends i$12.92$0.00
Ex-Dividend DateApr 09, 2026N/A