Marriott [MAR] vs Choice Hotels [CHH] Detailed Stock Comparison
Marriott
NASDAQ
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Choice Hotels
NYSE
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TLDR: Quick Comparison Summary
Based on 20 vital metrics comparison: Marriott wins in 9 metrics, Choice Hotels wins in 11 metrics, with 0 ties. Choice Hotels appears stronger overall.
View Metrics Details
Vital Metrics Comparison
| Metric | Marriott | Choice Hotels | Better |
|---|---|---|---|
| P/E Ratio (TTM) | 29.32 | 16.08 | Choice Hotels |
| Price-to-Book Ratio | -22.52 | -184.48 | Choice Hotels |
| Debt-to-Equity Ratio | -5.00 | -76.66 | Choice Hotels |
| PEG Ratio | 24.31 | -4.88 | Choice Hotels |
| EV/EBITDA | 19.80 | 12.90 | Choice Hotels |
| Profit Margin (TTM) | 37.06% | 38.58% | Choice Hotels |
| Operating Margin (TTM) | 59.02% | 48.22% | Marriott |
| EBITDA Margin (TTM) | 59.02% | 48.22% | Marriott |
| Return on Equity | -79.38% | -658.58% | Marriott |
| Return on Assets (TTM) | 9.40% | 11.42% | Choice Hotels |
| Free Cash Flow (TTM) | $2.00B | $173.55M | Marriott |
| Dividend Yield | 1.22% | 0.94% | Marriott |
| 1-Year Return | 5.09% | -21.13% | Marriott |
| Price-to-Sales Ratio (TTM) | 10.56 | 6.04 | Choice Hotels |
| Enterprise Value | $85.91B | $6.74B | Marriott |
| EV/Revenue Ratio | 12.86 | 8.45 | Choice Hotels |
| Gross Profit Margin (TTM) | 19.88% | 53.39% | Choice Hotels |
| Revenue per Share (TTM) | $24 | $17 | Marriott |
| Earnings per Share (Diluted) | $8.79 | $6.48 | Marriott |
| Beta (Stock Volatility) | 1.39 | 0.84 | Choice Hotels |
Performance
News Sentiment
Key Stats
Valuation
Financials
Short Interest
Dividends
Marriott vs Choice Hotels Stock Performance Analysis
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Performance Comparison
Short-term Returns
| Stock | 1D | 1W | 1M | 3M | 6M | YTD |
|---|---|---|---|---|---|---|
| Marriott | 1.63% | 1.27% | 0.94% | -4.45% | 19.12% | -2.51% |
| Choice Hotels | -0.27% | -4.77% | -11.04% | -20.74% | -18.87% | -26.43% |
Long-term Returns
| Stock | 1Y | 3Y | 5Y | 10Y | 15Y | 20Y |
|---|---|---|---|---|---|---|
| Marriott | 5.09% | 89.10% | 169.35% | 249.90% | 684.89% | 804.26% |
| Choice Hotels | -21.13% | -8.72% | 14.20% | 106.23% | 181.40% | 220.51% |
News Based Sentiment: Marriott vs Choice Hotels
Marriott
News based Sentiment: MIXED
October saw a blend of positive developments – brand expansion and increased trading volume – alongside analyst downgrades and institutional selling, creating a mixed investment narrative. The differing analyst views and investor activity suggest uncertainty about the company's near-term performance, making it a significant month for monitoring Marriott's trajectory.
Choice Hotels
News based Sentiment: MIXED
Choice Hotels presented a mixed picture in October 2025, with a positive earnings surprise offset by a revenue miss and a declining stock price. However, the company's continued dividend payments, significant international expansion, and analyst opinions suggesting undervaluation create a complex investment narrative.
Performance & Financial Health Analysis: Marriott vs Choice Hotels
| Metric | MAR | CHH |
|---|---|---|
| Market Information | ||
| Market Cap | $70.58B | $4.82B |
| Market Cap Category | Large cap | Mid cap |
| 10 Day Avg. Volume | 1,470,560 | 493,080 |
| 90 Day Avg. Volume | 1,781,073 | 418,163 |
| Last Close | $271.94 | $103.95 |
| 52 Week Range | $205.40 - $307.52 | $102.11 - $157.86 |
| % from 52W High | -11.57% | -34.15% |
| All-Time High | $307.52 (Feb 03, 2025) | $157.86 (Feb 17, 2025) |
| % from All-Time High | -11.57% | -34.15% |
| Growth Metrics | ||
| Quarterly Revenue Growth | 0.04% | 0.00% |
| Quarterly Earnings Growth | 0.18% | -0.06% |
| Financial Health | ||
| Profit Margin (TTM) | 0.37% | 0.39% |
| Operating Margin (TTM) | 0.59% | 0.48% |
| Return on Equity (TTM) | -0.79% | -6.59% |
| Debt to Equity (MRQ) | -5.00 | -76.66 |
| Cash & Liquidity | ||
| Book Value per Share (MRQ) | $-11.52 | $-0.57 |
| Cash per Share (MRQ) | $1.91 | $1.28 |
| Operating Cash Flow (TTM) | $2.62B | $321.88M |
| Levered Free Cash Flow (TTM) | $1.81B | $185.54M |
| Dividends | ||
| Last 12-Month Dividend Yield | 1.22% | 0.94% |
| Last 12-Month Dividend | $3.23 | $1.16 |
Valuation & Enterprise Metrics Analysis: Marriott vs Choice Hotels
| Metric | MAR | CHH |
|---|---|---|
| Price Ratios | ||
| P/E Ratio (TTM) | 29.32 | 16.08 |
| Forward P/E | 24.31 | 14.87 |
| PEG Ratio | 24.31 | -4.88 |
| Price to Sales (TTM) | 10.56 | 6.04 |
| Price to Book (MRQ) | -22.52 | -184.48 |
| Market Capitalization | ||
| Market Capitalization | $70.58B | $4.82B |
| Enterprise Value | $85.91B | $6.74B |
| Enterprise Value Metrics | ||
| Enterprise to Revenue | 12.86 | 8.45 |
| Enterprise to EBITDA | 19.80 | 12.90 |
| Risk & Other Metrics | ||
| Beta | 1.39 | 0.84 |
| Book Value per Share (MRQ) | $-11.52 | $-0.57 |
Financial Statements Comparison: Marriott vs Choice Hotels
Financial Metrics
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Revenue
EBITDA
Operating Margin
Free Cash Flow
Long Term Debt
Profit Margin
Current Ratio
Operating Cash Flow
Income Statement (MRQ)
| Metric (MRQ) | MAR | CHH |
|---|---|---|
| Revenue/Sales | $6.43B | $426.44M |
| Cost of Goods Sold | $5.29B | $198.78M |
| Gross Profit | $1.14B | $227.67M |
| Research & Development | N/A | N/A |
| Operating Income (EBIT) | $804.00M | $124.94M |
| EBITDA | $1.11B | $149.66M |
| Pre-Tax Income | $598.00M | $108.61M |
| Income Tax | $143.00M | $26.88M |
| Net Income (Profit) | $455.00M | $81.73M |
Balance Sheet & Liquidity Metrics (MRQ)
| Metric (MRQ) | MAR | CHH |
|---|---|---|
| Cash & Equivalents | $396.00M | $40.05M |
| Total Current Assets | $3.49B | $358.20M |
| Total Current Liabilities | $8.65B | $427.42M |
| Long-Term Debt | $13.93B | $1.99B |
| Total Shareholders Equity | $-2.99B | $-63.93M |
| Retained Earnings | $16.53B | $2.03B |
| Property, Plant & Equipment | $845.00M | $852.36M |
Cash Flow Statement Comparison (MRQ)
| Metric (MRQ) | MAR | CHH |
|---|---|---|
| Operating Cash Flow | $238.00M | $58.65M |
| Capital Expenditures | $12.00M | $-46.01M |
| Free Cash Flow | $-24.00M | $-25.54M |
| Debt Repayment | $-2.00M | N/A |
| Common Stock Repurchase | $-586.00M | $-64.62M |
Short Interest & Institutional Ownership Analysis
| Metric | MAR | CHH |
|---|---|---|
| Shares Short | 5.30M | 5.45M |
| Short Ratio | 2.17 | 13.02 |
| Short % of Float | 0.02% | 0.48% |
| Average Daily Volume (10 Day) | 1,470,560 | 493,080 |
| Average Daily Volume (90 Day) | 1,781,073 | 418,163 |
| Shares Outstanding | 276.67M | 46.86M |
| Float Shares | 239.78M | 34.03M |
| % Held by Insiders | 0.18% | 0.42% |
| % Held by Institutions | 0.63% | 0.71% |
Dividend Analysis & Yield Comparison: Marriott vs Choice Hotels
| Metric | MAR | CHH |
|---|---|---|
| Last 12-Month Dividend | $3.23 | $1.16 |
| Last 12-Month Dividend Yield | 1.22% | 0.94% |
| 3-Year Avg Annual Dividend | $2.35 | $1.01 |
| 3-Year Avg Dividend Yield | 0.25% | 0.23% |
| 3-Year Total Dividends | $7.04 | $3.04 |
| Ex-Dividend Date | Aug 21, 2025 | Apr 01, 2025 |