Marriott [MAR] vs Choice Hotels [CHH] Detailed Stock Comparison

Marriott International Inc.

NASDAQ
Loading...

Choice Hotels International Inc.

NYSE
Loading...

TLDR: Quick Comparison Summary

Based on 21 vital metrics comparison: Marriott International Inc. wins in 7 metrics, Choice Hotels International Inc. wins in 14 metrics, with 0 ties. Choice Hotels International Inc. appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric Marriott International Inc. Choice Hotels International Inc. Better
P/E Ratio (TTM) 39.52 15.09 Choice Hotels International Inc.
Price-to-Book Ratio -26.22 29.99 Choice Hotels International Inc.
Debt-to-Equity Ratio -4.56 1,115.96 Choice Hotels International Inc.
PEG Ratio 21.47 -1.02 Marriott International Inc.
EV/EBITDA 25.30 14.65 Choice Hotels International Inc.
Profit Margin (TTM) 37.25% 37.73% Choice Hotels International Inc.
Operating Margin (TTM) 43.97% 45.00% Choice Hotels International Inc.
EBITDA Margin (TTM) 43.97% 45.00% Choice Hotels International Inc.
Return on Equity -68.97% 544.21% Choice Hotels International Inc.
Return on Assets (TTM) 9.63% 10.42% Choice Hotels International Inc.
Free Cash Flow (TTM) $2.61B $124.65M Marriott International Inc.
Dividend Yield 0.94% 1.21% Choice Hotels International Inc.
1-Year Return 57.87% -11.92% Marriott International Inc.
Price-to-Sales Ratio (TTM) 14.25 5.56 Choice Hotels International Inc.
Enterprise Value $116.31B $7.41B Marriott International Inc.
EV/Revenue Ratio 16.66 7.56 Choice Hotels International Inc.
Gross Profit Margin (TTM) 15.11% 53.01% Choice Hotels International Inc.
Revenue per Share (TTM) $26 $21 Marriott International Inc.
Earnings per Share (Diluted) $9.50 $7.89 Marriott International Inc.
Beta (Stock Volatility) 1.10 0.75 Choice Hotels International Inc.
Short % of Float 2.59% 32.52% Marriott International Inc.

Marriott International Inc. vs Choice Hotels International Inc. Stock Performance Analysis

Loading Price Chart...

MAR
CHH

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
Marriott International Inc.-0.47%2.35%13.44%24.48%29.87%27.83%
Choice Hotels International Inc.2.23%6.24%4.73%15.51%23.33%16.55%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
Marriott International Inc.57.87%128.25%189.95%505.60%1,188.54%1,100.54%
Choice Hotels International Inc.-11.92%-3.84%-8.22%136.58%240.46%104.56%

Performance & Financial Health Analysis: Marriott International Inc. vs Choice Hotels International Inc.

MetricMARCHH
Market Information
Market Cap i$97.58B$5.47B
Market Cap CategoryLarge capMid cap
10 Day Avg. Volume i1,461,746592,040
90 Day Avg. Volume i1,476,582559,500
Last Close$400.63$112.00
52 Week Range$253.76 - $410.98$84.04 - $136.45
% from 52W High-2.52%-17.92%
All-Time High$410.98 (Jun 15, 2026)$157.86 (Feb 17, 2025)
% from All-Time High-2.52%-29.05%
Growth Metrics
Quarterly Revenue Growth0.06%0.02%
Quarterly Earnings Growth-0.02%-0.16%
Financial Health
Profit Margin (TTM) i0.37%0.38%
Operating Margin (TTM) i0.44%0.45%
Return on Equity (TTM) i-0.69%5.44%
Debt to Equity (MRQ) i-4.561,115.96
Cash & Liquidity
Book Value per Share (MRQ)$-14.18$3.97
Cash per Share (MRQ)$1.35$0.99
Operating Cash Flow (TTM) i$3.21B$270.45M
Levered Free Cash Flow (TTM) i$1.67B$170.18M
Dividends
Last 12-Month Dividend Yield i0.94%1.21%
Last 12-Month Dividend i$3.31$1.16

Valuation & Enterprise Metrics Analysis: Marriott International Inc. vs Choice Hotels International Inc.

MetricMAR (Apr 24, 2026)CHH (Apr 26, 2026)
Price Ratios
P/E Ratio (TTM) i39.5215.09
Forward P/E i28.7715.41
PEG Ratio i21.47-1.02
Price to Sales (TTM) i14.255.56
Price to Book (MRQ) i-26.2229.99
Market Capitalization
Market Capitalization i$97.58B$5.47B
Enterprise Value i$116.31B$7.41B
Enterprise Value Metrics
Enterprise to Revenue i16.667.56
Enterprise to EBITDA i25.3014.65
Risk & Other Metrics
Beta i1.100.75
Book Value per Share (MRQ) i$-14.18$3.97

Financial Statements Comparison: Marriott International Inc. vs Choice Hotels International Inc.

Financial Metrics

Loading Financial Charts...

Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricMAR (2025)CHH (2025)
Revenue/Sales i26.19B1.60B
Cost of Goods Sold i20.96B755.02M
COGS % of Revenue i80.1%47.3%
Gross Profit i5.22B841.77M
Gross Margin i19.9%52.7%
Research & Development iN/AN/A
Operating Income (EBIT) i4.14B453.10M
Operating Margin i15.8%28.4%
EBITDA i4.80B531.27M
EBITDA Margin i18.3%33.3%
Pre-Tax Income i3.39B456.89M
Pre-Tax Income % of Revenue i13.0%28.6%
Income Tax i793.00M86.95M
Income Tax % of Revenue i3.0%5.4%
Net Income (Profit) i2.60B369.95M
Profit Margin i9.9%23.2%

Balance Sheet & Liquidity Metrics

MetricMAR (2025)CHH (2025)
Cash & Equivalents i358.00M45.00M
Total Current Assets i3.58B406.00M
Total Current Assets % of Revenue i13.7%25.4%
Total Current Liabilities i8.40B467.29M
Total Current Liabilities % of Revenue i32.1%29.3%
Long-Term Debt i15.87B2.01B
Long-Term Debt % of Revenue i60.6%126.1%
Total Shareholders Equity i-3.77B181.23M
Retained Earnings i18.41B2.32B
Retained Earnings % of Revenue i70.3%145.2%
Property, Plant & Equipment i941.00M77.67M

Cash Flow Statement Comparison

MetricMAR (2025)CHH (2025)
Operating Cash Flow i3.36B349.29M
Operating Cash Flow % of Revenue i12.8%21.9%
Capital Expenditures i9.00M-145.80M
Free Cash Flow i2.61B124.65M
FCF Margin i10.0%7.8%
Debt Repayment i-1.31B0
Common Stock Repurchase i-3.30B-138.30M

Short Interest & Institutional Ownership Analysis

MetricMARCHH
Shares Short i6.09M6.87M
Short Ratio i4.0112.77
Short % of Float i2.59%32.52%
Shares Outstanding i265.86M46.00M
Float Shares i230.65M38.24M
% Held by Insiders i17.80%38.62%
% Held by Institutions i65.93%72.05%
% Held by Public i16.27%-10.67%

Dividend Analysis & Yield Comparison: Marriott International Inc. vs Choice Hotels International Inc.

MetricMARCHH
Last 12-Month Dividend i$3.31$1.16
Last 12-Month Dividend Yield i0.94%1.21%
3-Year Avg Annual Dividend i$2.56$1.16
3-Year Avg Dividend Yield i0.24%0.24%
3-Year Total Dividends i$7.68$3.48
Ex-Dividend DateFeb 26, 2026Jan 02, 2026