Rumble [RUM] vs Alphabet [GOOGL] Detailed Stock Comparison

Rumble Inc.

NASDAQ
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Alphabet Inc.

NASDAQ
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TLDR: Quick Comparison Summary

Based on 21 vital metrics comparison: Rumble Inc. wins in 3 metrics, Alphabet Inc. wins in 14 metrics, with 0 ties. Alphabet Inc. appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric Rumble Inc. Alphabet Inc. Better
P/E Ratio (TTM) N/A 31.36 N/A
Price-to-Book Ratio 8.64 9.88 Rumble Inc.
Debt-to-Equity Ratio 0.70 16.13 Rumble Inc.
PEG Ratio -22.58 1.00 Alphabet Inc.
EV/EBITDA -20.80 26.94 Alphabet Inc.
Profit Margin (TTM) -81.32% 32.81% Alphabet Inc.
Operating Margin (TTM) -89.45% 31.57% Alphabet Inc.
EBITDA Margin (TTM) N/A 31.57% N/A
Return on Equity -77.30% 35.71% Alphabet Inc.
Return on Assets (TTM) -26.47% 15.43% Alphabet Inc.
Free Cash Flow (TTM) $-77.38M $73.27B Alphabet Inc.
Dividend Yield N/A 0.34% N/A
1-Year Return -17.23% 105.92% Alphabet Inc.
Price-to-Sales Ratio (TTM) 15.01 10.19 Alphabet Inc.
Enterprise Value $2.04B $4,044.91B Alphabet Inc.
EV/Revenue Ratio 20.29 10.04 Alphabet Inc.
Gross Profit Margin (TTM) 5.48% 59.79% Alphabet Inc.
Revenue per Share (TTM) $0 $33 Alphabet Inc.
Earnings per Share (Diluted) $-0.32 $10.82 Alphabet Inc.
Beta (Stock Volatility) 0.72 1.13 Rumble Inc.
Short % of Float N/A 1.37% N/A

Rumble Inc. vs Alphabet Inc. Stock Performance Analysis

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RUM
GOOGL

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
Rumble Inc.8.24%-1.52%7.64%44.32%21.28%21.66%
Alphabet Inc.2.69%1.66%-6.91%20.88%19.83%17.20%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
Rumble Inc.-17.23%-23.50%-26.41%-27.09%-27.09%-27.09%
Alphabet Inc.105.92%191.17%199.46%921.53%2,862.77%3,577.71%

Performance & Financial Health Analysis: Rumble Inc. vs Alphabet Inc.

MetricRUMGOOGL
Market Information
Market Cap i$1.41B$4.10T
Market Cap CategorySmall capMega cap
10 Day Avg. Volume i3,448,75022,169,038
90 Day Avg. Volume i2,215,34027,068,359
Last Close$7.75$369.35
52 Week Range$4.62 - $10.99$162.00 - $408.61
% from 52W High-29.48%-9.61%
All-Time High$18.52 (Feb 07, 2022)$408.61 (May 18, 2026)
% from All-Time High-58.15%-9.61%
Growth Metrics
Quarterly Revenue Growth-0.11%0.18%
Quarterly Earnings Growth-0.10%0.30%
Financial Health
Profit Margin (TTM) i-0.81%0.33%
Operating Margin (TTM) i-0.89%0.32%
Return on Equity (TTM) i-0.77%0.36%
Debt to Equity (MRQ) i0.7016.13
Cash & Liquidity
Book Value per Share (MRQ)$0.81$34.35
Cash per Share (MRQ)$0.70$10.49
Operating Cash Flow (TTM) i$-70,430,152$164.71B
Levered Free Cash Flow (TTM) i$-215,264,848$38.09B
Dividends
Last 12-Month Dividend Yield iN/A0.34%
Last 12-Month Dividend i$0.00$1.04

Valuation & Enterprise Metrics Analysis: Rumble Inc. vs Alphabet Inc.

MetricRUM (Apr 24, 2026)GOOGL (Apr 24, 2026)
Price Ratios
P/E Ratio (TTM) iN/A31.36
Forward P/E i-22.5825.17
PEG Ratio i-22.581.00
Price to Sales (TTM) i15.0110.19
Price to Book (MRQ) i8.649.88
Market Capitalization
Market Capitalization i$1.41B$4.10T
Enterprise Value i$2.04B$4.04T
Enterprise Value Metrics
Enterprise to Revenue i20.2910.04
Enterprise to EBITDA i-20.8026.94
Risk & Other Metrics
Beta i0.721.13
Book Value per Share (MRQ) i$0.81$34.35

Financial Statements Comparison: Rumble Inc. vs Alphabet Inc.

Financial Metrics

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Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricRUM (2025)GOOGL (2025)
Revenue/Sales i100.62M402.84B
Cost of Goods Sold i107.38M162.54B
COGS % of Revenue i106.7%40.3%
Gross Profit i-6.76M240.30B
Gross Margin i-6.7%59.7%
Research & Development i18.74M61.09B
Operating Income (EBIT) i-112.70M129.04B
Operating Margin i-112.0%32.0%
EBITDA i-118.66M156.18B
EBITDA Margin i-117.9%38.8%
Pre-Tax Income i-81.76M158.83B
Pre-Tax Income % of Revenue i-81.3%39.4%
Income Tax i67,22826.66B
Income Tax % of Revenue i0.1%6.6%
Net Income (Profit) i-81.83M132.17B
Profit Margin i-81.3%32.8%

Balance Sheet & Liquidity Metrics

MetricRUM (2025)GOOGL (2025)
Cash & Equivalents i237.92M30.71B
Total Current Assets i264.55M206.04B
Total Current Assets % of Revenue i262.9%51.1%
Total Current Liabilities i45.26M102.75B
Total Current Liabilities % of Revenue i45.0%25.5%
Long-Term Debt i633,12859.29B
Long-Term Debt % of Revenue i0.6%14.7%
Total Shareholders Equity i274.84M415.27B
Retained Earnings i-565.40M324.06B
Retained Earnings % of Revenue i-561.9%80.4%
Property, Plant & Equipment i5.23M311.96B

Cash Flow Statement Comparison

MetricRUM (2025)GOOGL (2025)
Operating Cash Flow i-43.12M175.50B
Operating Cash Flow % of Revenue i-42.9%43.6%
Capital Expenditures i-4.07M-91.45B
Free Cash Flow i-77.38M73.27B
FCF Margin i-76.9%18.2%
Debt Repayment iN/A-32.43B
Common Stock Repurchase i-525.00M-45.71B

Short Interest & Institutional Ownership Analysis

MetricRUMGOOGL
Shares Short i27.51M79.66M
Short Ratio i12.272.74
Short % of Float iN/A1.37%
Shares Outstanding i339.43M12.09B
Float Shares i110.08M10.83B
% Held by Insiders i49.00%0.58%
% Held by Institutions i23.42%80.92%
% Held by Public i27.58%18.50%

Dividend Analysis & Yield Comparison: Rumble Inc. vs Alphabet Inc.

MetricRUMGOOGL
Last 12-Month Dividend i$0.00$1.04
Last 12-Month Dividend Yield iN/A0.34%
3-Year Avg Annual Dividend i$0.27$0.55
3-Year Avg Dividend Yield i4.14%0.10%
3-Year Total Dividends i$0.80$1.64
Ex-Dividend DateOct 13, 2022Mar 09, 2026