Safety Shot [SHOT] vs Coca-Cola [KO] Detailed Stock Comparison

Safety Shot Inc.

NASDAQ
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The Coca-Cola Company

NYSE
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TLDR: Quick Comparison Summary

Based on 21 vital metrics comparison: Safety Shot Inc. wins in 3 metrics, The Coca-Cola Company wins in 13 metrics, with 1 ties. The Coca-Cola Company appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric Safety Shot Inc. The Coca-Cola Company Better
P/E Ratio (TTM) -0.09 25.09 The Coca-Cola Company
Price-to-Book Ratio 0.16 10.20 Safety Shot Inc.
Debt-to-Equity Ratio 0.01 139.79 Safety Shot Inc.
PEG Ratio 0.00 6.40 Tie
EV/EBITDA -10.44 22.53 The Coca-Cola Company
Profit Margin (TTM) -348.41% 27.34% The Coca-Cola Company
Operating Margin (TTM) -6,871.53% 24.66% The Coca-Cola Company
EBITDA Margin (TTM) N/A 24.66% N/A
Return on Equity 2,273.74% 43.32% Safety Shot Inc.
Return on Assets (TTM) -673.30% 9.15% The Coca-Cola Company
Free Cash Flow (TTM) $-19.17M $5.30B The Coca-Cola Company
Dividend Yield N/A 2.66% N/A
1-Year Return -86.95% 9.58% The Coca-Cola Company
Price-to-Sales Ratio (TTM) 703.38 6.85 The Coca-Cola Company
Enterprise Value $499.03M $362.27B The Coca-Cola Company
EV/Revenue Ratio 710.90 7.56 The Coca-Cola Company
Gross Profit Margin (TTM) 26.84% 60.05% The Coca-Cola Company
Revenue per Share (TTM) $0 $11 The Coca-Cola Company
Earnings per Share (Diluted) $-31.85 $3.04 The Coca-Cola Company
Beta (Stock Volatility) N/A 0.36 N/A
Short % of Float N/A 1.08% N/A

Safety Shot Inc. vs The Coca-Cola Company Stock Performance Analysis

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SHOT
KO

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
Safety Shot Inc.-10.36%0.00%-31.62%-50.99%-74.29%-41.16%
The Coca-Cola Company0.45%-3.50%0.73%-0.73%11.23%13.95%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
Safety Shot Inc.-86.95%-83.82%-98.66%-99.01%-99.01%-99.01%
The Coca-Cola Company9.58%29.19%40.49%75.42%141.10%259.95%

Performance & Financial Health Analysis: Safety Shot Inc. vs The Coca-Cola Company

MetricSHOTKO
Market Information
Market Cap i$493.75M$328.32B
Market Cap CategorySmall capMega cap
10 Day Avg. Volume i106,90011,969,090
90 Day Avg. Volume i68,53314,122,293
Last Close$1.73$78.76
52 Week Range$1.53 - $46.90$65.35 - $82.66
% from 52W High-96.31%-4.72%
All-Time High$8.88 (Feb 08, 2021)$82.66 (May 19, 2026)
% from All-Time High-80.52%-4.72%
Growth Metrics
Quarterly Revenue Growth44.03%0.02%
Quarterly Earnings Growth17.36%0.04%
Financial Health
Profit Margin (TTM) i-3.48%0.27%
Operating Margin (TTM) i-68.72%0.25%
Return on Equity (TTM) i22.74%0.43%
Debt to Equity (MRQ) i0.01139.79
Cash & Liquidity
Book Value per Share (MRQ)$17.59$7.48
Cash per Share (MRQ)$2.09$3.68
Operating Cash Flow (TTM) i$-34,566,841$7.41B
Levered Free Cash Flow (TTM) i$-49,409,632$-1,461,250,048
Dividends
Last 12-Month Dividend Yield iN/A2.66%
Last 12-Month Dividend iN/A$2.06

Valuation & Enterprise Metrics Analysis: Safety Shot Inc. vs The Coca-Cola Company

MetricSHOT (Apr 24, 2026)KO (Apr 24, 2026)
Price Ratios
P/E Ratio (TTM) i-0.0925.09
Forward P/E iN/A22.09
PEG Ratio i0.006.40
Price to Sales (TTM) i703.386.85
Price to Book (MRQ) i0.1610.20
Market Capitalization
Market Capitalization i$493.75M$328.32B
Enterprise Value i$499.03M$362.27B
Enterprise Value Metrics
Enterprise to Revenue i710.907.56
Enterprise to EBITDA i-10.4422.53
Risk & Other Metrics
Beta iN/A0.36
Book Value per Share (MRQ) i$17.59$7.48

Financial Statements Comparison: Safety Shot Inc. vs The Coca-Cola Company

Financial Metrics

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Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricSHOT (2024)KO (2025)
Revenue/Sales i701,96747.94B
Cost of Goods Sold i3.15M18.40B
COGS % of Revenue i448.4%38.4%
Gross Profit i-2.45M29.54B
Gross Margin i-348.4%61.6%
Research & Development iN/AN/A
Operating Income (EBIT) i-42.06M14.91B
Operating Margin i-5,991.4%31.1%
EBITDA i-47.81M18.68B
EBITDA Margin i-6,810.4%39.0%
Pre-Tax Income i-48.41M16.00B
Pre-Tax Income % of Revenue i-6,896.6%33.4%
Income Tax iN/A2.86B
Income Tax % of Revenue i0.0%6.0%
Net Income (Profit) i-49.41M13.14B
Profit Margin i-7,038.7%27.4%

Balance Sheet & Liquidity Metrics

MetricSHOT (2024)KO (2025)
Cash & Equivalents i348,81610.27B
Total Current Assets i2.58M31.04B
Total Current Assets % of Revenue i367.6%64.8%
Total Current Liabilities i9.40M21.28B
Total Current Liabilities % of Revenue i1,338.7%44.4%
Long-Term Debt i114,14842.12B
Long-Term Debt % of Revenue i16.3%87.9%
Total Shareholders Equity i-2.17M34.28B
Retained Earnings i-115.09M80.38B
Retained Earnings % of Revenue i-16,395.4%167.7%
Property, Plant & Equipment i393,7290

Cash Flow Statement Comparison

MetricSHOT (2024)KO (2025)
Operating Cash Flow i-34.57M9.20B
Operating Cash Flow % of Revenue i-4,924.3%19.2%
Capital Expenditures i-85,665-2.10B
Free Cash Flow i-19.17M5.30B
FCF Margin i-2,731.4%11.0%
Debt Repayment i0-4.97B
Common Stock Repurchase iN/A-746.00M

Short Interest & Institutional Ownership Analysis

MetricSHOTKO
Shares Short iN/A46.17M
Short Ratio iN/A2.79
Short % of Float iN/A1.08%
Shares Outstanding i4.90M4.30B
Float Shares iN/A3.87B
% Held by Insiders iN/A9.89%
% Held by Institutions iN/A66.72%
% Held by Public iN/A23.39%

Dividend Analysis & Yield Comparison: Safety Shot Inc. vs The Coca-Cola Company

MetricSHOTKO
Last 12-Month Dividend iN/A$2.06
Last 12-Month Dividend Yield iN/A2.66%
3-Year Avg Annual Dividend iN/A$1.96
3-Year Avg Dividend Yield iN/A0.75%
3-Year Total Dividends iN/A$5.87
Ex-Dividend DateN/AMar 13, 2026