Simply Good Foods [SMPL] vs W.K. Kellogg [KLG] Detailed Stock Comparison

Simply Good Foods Co.

NASDAQ
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W.K. Kellogg Co.

NYSE
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TLDR: Quick Comparison Summary

Based on 21 vital metrics comparison: Simply Good Foods Co. wins in 12 metrics, W.K. Kellogg Co. wins in 7 metrics, with 0 ties. Simply Good Foods Co. appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric Simply Good Foods Co. W.K. Kellogg Co. Better
P/E Ratio (TTM) 16.01 67.65 Simply Good Foods Co.
Price-to-Book Ratio 0.75 5.75 Simply Good Foods Co.
Debt-to-Equity Ratio 30.20 249.57 Simply Good Foods Co.
PEG Ratio -0.03 -0.89 Simply Good Foods Co.
EV/EBITDA 6.22 10.25 Simply Good Foods Co.
Profit Margin (TTM) -7.46% 1.15% W.K. Kellogg Co.
Operating Margin (TTM) 13.78% 5.87% Simply Good Foods Co.
EBITDA Margin (TTM) 13.78% 5.87% Simply Good Foods Co.
Return on Equity -6.39% 8.81% W.K. Kellogg Co.
Return on Assets (TTM) 5.83% 5.69% Simply Good Foods Co.
Free Cash Flow (TTM) $155.81M $-22.00M Simply Good Foods Co.
Dividend Yield N/A 3.13% N/A
1-Year Return -61.11% 30.98% W.K. Kellogg Co.
Price-to-Sales Ratio (TTM) 0.81 0.76 W.K. Kellogg Co.
Enterprise Value $1.47B $2.73B W.K. Kellogg Co.
EV/Revenue Ratio 1.04 1.05 Simply Good Foods Co.
Gross Profit Margin (TTM) 31.60% 27.24% Simply Good Foods Co.
Revenue per Share (TTM) $14 $30 W.K. Kellogg Co.
Earnings per Share (Diluted) $-1.13 $0.34 W.K. Kellogg Co.
Beta (Stock Volatility) 0.33 N/A N/A
Short % of Float 9.89% 11.57% Simply Good Foods Co.

Simply Good Foods Co. vs W.K. Kellogg Co. Stock Performance Analysis

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SMPL
KLG

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
Simply Good Foods Co.-0.48%4.86%8.31%-17.81%-35.18%-36.04%
W.K. Kellogg Co.0.00%0.09%0.09%48.87%24.19%24.19%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
Simply Good Foods Co.-61.11%-66.08%-64.95%4.84%4.84%4.84%
W.K. Kellogg Co.30.98%121.37%121.37%121.37%121.37%121.37%

Performance & Financial Health Analysis: Simply Good Foods Co. vs W.K. Kellogg Co.

MetricSMPLKLG
Market Information
Market Cap i$1.15B$1.99B
Market Cap CategorySmall capSmall cap
10 Day Avg. Volume i5,798,4391,908,151
90 Day Avg. Volume i3,309,8331,316,924
Last Close$12.51$23.00
52 Week Range$10.21 - $34.19$14.80 - $23.56
% from 52W High-63.41%-2.38%
All-Time High$45.77 (Apr 18, 2022)$24.63 (Apr 22, 2024)
% from All-Time High-72.67%-6.62%
Growth Metrics
Quarterly Revenue Growth-0.09%-0.09%
Quarterly Earnings Growth-0.09%-0.78%
Financial Health
Profit Margin (TTM) i-0.07%0.01%
Operating Margin (TTM) i0.14%0.06%
Return on Equity (TTM) i-0.06%0.09%
Debt to Equity (MRQ) i30.20249.57
Cash & Liquidity
Book Value per Share (MRQ)$16.47$4.00
Cash per Share (MRQ)$1.19$1.40
Operating Cash Flow (TTM) i$173.38M$79.00M
Levered Free Cash Flow (TTM) i$125.48M$-113,000,000
Dividends
Last 12-Month Dividend Yield iN/A3.13%
Last 12-Month Dividend iN/A$0.49

Valuation & Enterprise Metrics Analysis: Simply Good Foods Co. vs W.K. Kellogg Co.

MetricSMPL (Apr 24, 2026)KLG (Oct 15, 2025)
Price Ratios
P/E Ratio (TTM) i16.0167.65
Forward P/E i6.8216.55
PEG Ratio i-0.03-0.89
Price to Sales (TTM) i0.810.76
Price to Book (MRQ) i0.755.75
Market Capitalization
Market Capitalization i$1.15B$1.99B
Enterprise Value i$1.47B$2.73B
Enterprise Value Metrics
Enterprise to Revenue i1.041.05
Enterprise to EBITDA i6.2210.25
Risk & Other Metrics
Beta i0.33N/A
Book Value per Share (MRQ) i$16.47$4.00

Financial Statements Comparison: Simply Good Foods Co. vs W.K. Kellogg Co.

Financial Metrics

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Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricSMPL (2025)KLG (2024)
Revenue/Sales i1.45B2.71B
Cost of Goods Sold i925.17M1.90B
COGS % of Revenue i63.8%70.3%
Gross Profit i525.75M804.00M
Gross Margin i36.2%29.7%
Research & Development iN/AN/A
Operating Income (EBIT) i218.64M173.00M
Operating Margin i15.1%6.4%
EBITDA i249.62M257.00M
EBITDA Margin i17.2%9.5%
Pre-Tax Income i135.90M96.00M
Pre-Tax Income % of Revenue i9.4%3.5%
Income Tax i32.29M15.00M
Income Tax % of Revenue i2.2%0.6%
Net Income (Profit) i103.61M81.00M
Profit Margin i7.1%3.0%

Balance Sheet & Liquidity Metrics

MetricSMPL (2025)KLG (2024)
Cash & Equivalents i98.47M47.00M
Total Current Assets i453.68M640.00M
Total Current Assets % of Revenue i31.3%23.6%
Total Current Liabilities i124.56M851.00M
Total Current Liabilities % of Revenue i8.6%31.4%
Long-Term Debt i298.56M555.00M
Long-Term Debt % of Revenue i20.6%20.5%
Total Shareholders Equity i1.81B328.00M
Retained Earnings i590.88M27.00M
Retained Earnings % of Revenue i40.7%1.0%
Property, Plant & Equipment i0113.00M

Cash Flow Statement Comparison

MetricSMPL (2025)KLG (2024)
Operating Cash Flow i122.19M155.00M
Operating Cash Flow % of Revenue i8.4%5.7%
Capital Expenditures i-20.54M-129.00M
Free Cash Flow i155.81M-22.00M
FCF Margin i10.7%-0.8%
Debt Repayment i-150.00M-43.00M
Common Stock Repurchase i-50.89MN/A

Short Interest & Institutional Ownership Analysis

MetricSMPLKLG
Shares Short i5.69M5.52M
Short Ratio i2.925.24
Short % of Float i9.89%11.57%
Shares Outstanding i90.49M86.10M
Float Shares i81.96M75.84M
% Held by Insiders i9.13%11.59%
% Held by Institutions i100.59%98.64%
% Held by Public i-9.72%-10.23%

Dividend Analysis & Yield Comparison: Simply Good Foods Co. vs W.K. Kellogg Co.

MetricSMPLKLG
Last 12-Month Dividend iN/A$0.49
Last 12-Month Dividend Yield iN/A3.13%
3-Year Avg Annual Dividend iN/A$0.32
3-Year Avg Dividend Yield iN/A0.99%
3-Year Total Dividends iN/A$0.97
Ex-Dividend DateN/AFeb 28, 2025