Choice Hotels [CHH] vs Marriott [MAR] Detailed Stock Comparison
Choice Hotels
NYSE
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Marriott
NASDAQ
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TLDR: Quick Comparison Summary
Based on 20 vital metrics comparison: Choice Hotels wins in 11 metrics, Marriott wins in 9 metrics, with 0 ties. Choice Hotels appears stronger overall.
View Metrics Details
Vital Metrics Comparison
| Metric | Choice Hotels | Marriott | Better |
|---|---|---|---|
| P/E Ratio (TTM) | 18.81 | 29.32 | Choice Hotels |
| Price-to-Book Ratio | -213.73 | -22.52 | Choice Hotels |
| Debt-to-Equity Ratio | -76.66 | -5.00 | Choice Hotels |
| PEG Ratio | -5.71 | 24.31 | Choice Hotels |
| EV/EBITDA | 14.46 | 19.80 | Choice Hotels |
| Profit Margin (TTM) | 38.58% | 37.06% | Choice Hotels |
| Operating Margin (TTM) | 48.22% | 59.02% | Marriott |
| EBITDA Margin (TTM) | 48.22% | 59.02% | Marriott |
| Return on Equity | -658.58% | -79.38% | Marriott |
| Return on Assets (TTM) | 11.42% | 9.40% | Choice Hotels |
| Free Cash Flow (TTM) | $173.55M | $2.00B | Marriott |
| Dividend Yield | 0.94% | 1.22% | Marriott |
| 1-Year Return | -4.31% | 18.43% | Marriott |
| Price-to-Sales Ratio (TTM) | 7.05 | 10.56 | Choice Hotels |
| Enterprise Value | $7.55B | $85.91B | Marriott |
| EV/Revenue Ratio | 9.47 | 12.86 | Choice Hotels |
| Gross Profit Margin (TTM) | 53.39% | 19.88% | Choice Hotels |
| Revenue per Share (TTM) | $17 | $24 | Marriott |
| Earnings per Share (Diluted) | $6.46 | $8.79 | Marriott |
| Beta (Stock Volatility) | 0.97 | 1.39 | Choice Hotels |
Performance
Key Stats
Valuation
Financials
Short Interest
Dividends
Choice Hotels vs Marriott Stock Performance Analysis
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Performance Comparison
Short-term Returns
| Stock | 1D | 1W | 1M | 3M | 6M | YTD |
|---|---|---|---|---|---|---|
| Choice Hotels | -1.97% | -0.09% | -7.09% | -8.47% | -17.71% | -14.21% |
| Marriott | -1.22% | 0.67% | -1.76% | -2.35% | -7.23% | -2.79% |
Long-term Returns
| Stock | 1Y | 3Y | 5Y | 10Y | 15Y | 20Y |
|---|---|---|---|---|---|---|
| Choice Hotels | -4.31% | 3.38% | 20.11% | 138.08% | 264.00% | 279.22% |
| Marriott | 18.43% | 70.26% | 151.06% | 272.70% | 765.61% | 770.12% |
Performance & Financial Health Analysis: Choice Hotels vs Marriott
| Metric | CHH | MAR |
|---|---|---|
| Market Information | ||
| Market Cap | $5.62B | $70.58B |
| Market Cap Category | Mid cap | Large cap |
| 10 Day Avg. Volume | 466,728 | 1,470,560 |
| 90 Day Avg. Volume | 424,046 | 1,781,073 |
| Last Close | $119.14 | $263.53 |
| 52 Week Range | $116.20 - $157.86 | $205.40 - $307.52 |
| % from 52W High | -24.53% | -14.30% |
| All-Time High | $157.86 (Feb 17, 2025) | $307.52 (Feb 03, 2025) |
| % from All-Time High | -24.53% | -14.30% |
| Growth Metrics | ||
| Quarterly Revenue Growth | 0.00% | 0.04% |
| Quarterly Earnings Growth | -0.06% | 0.18% |
| Financial Health | ||
| Profit Margin (TTM) | 0.39% | 0.37% |
| Operating Margin (TTM) | 0.48% | 0.59% |
| Return on Equity (TTM) | -6.59% | -0.79% |
| Debt to Equity (MRQ) | -76.66 | -5.00 |
| Cash & Liquidity | ||
| Book Value per Share (MRQ) | $-0.57 | $-11.52 |
| Cash per Share (MRQ) | $1.28 | $1.91 |
| Operating Cash Flow (TTM) | $321.88M | $2.62B |
| Levered Free Cash Flow (TTM) | $185.54M | $1.81B |
| Dividends | ||
| Last 12-Month Dividend Yield | 0.94% | 1.22% |
| Last 12-Month Dividend | $1.16 | $3.23 |
Valuation & Enterprise Metrics Analysis: Choice Hotels vs Marriott
| Metric | CHH | MAR |
|---|---|---|
| Price Ratios | ||
| P/E Ratio (TTM) | 18.81 | 29.32 |
| Forward P/E | 17.34 | 24.31 |
| PEG Ratio | -5.71 | 24.31 |
| Price to Sales (TTM) | 7.05 | 10.56 |
| Price to Book (MRQ) | -213.73 | -22.52 |
| Market Capitalization | ||
| Market Capitalization | $5.62B | $70.58B |
| Enterprise Value | $7.55B | $85.91B |
| Enterprise Value Metrics | ||
| Enterprise to Revenue | 9.47 | 12.86 |
| Enterprise to EBITDA | 14.46 | 19.80 |
| Risk & Other Metrics | ||
| Beta | 0.97 | 1.39 |
| Book Value per Share (MRQ) | $-0.57 | $-11.52 |
Financial Statements Comparison: Choice Hotels vs Marriott
Financial Metrics
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Revenue
EBITDA
Operating Margin
Free Cash Flow
Long Term Debt
Profit Margin
Current Ratio
Operating Cash Flow
Income Statement (MRQ)
| Metric (MRQ) | CHH | MAR |
|---|---|---|
| Revenue/Sales | $332.86M | $6.43B |
| Cost of Goods Sold | $164.87M | $5.29B |
| Gross Profit | $167.99M | $1.14B |
| Research & Development | N/A | N/A |
| Operating Income (EBIT) | $80.03M | $804.00M |
| EBITDA | $99.74M | $1.11B |
| Pre-Tax Income | $59.76M | $598.00M |
| Income Tax | $15.23M | $143.00M |
| Net Income (Profit) | $44.53M | $455.00M |
Balance Sheet & Liquidity Metrics (MRQ)
| Metric (MRQ) | CHH | MAR |
|---|---|---|
| Cash & Equivalents | $40.05M | $396.00M |
| Total Current Assets | $358.20M | $3.49B |
| Total Current Liabilities | $427.42M | $8.65B |
| Long-Term Debt | $1.99B | $13.93B |
| Total Shareholders Equity | $-63.93M | $-2.99B |
| Retained Earnings | $2.03B | $16.53B |
| Property, Plant & Equipment | $852.36M | $845.00M |
Cash Flow Statement Comparison (MRQ)
| Metric (MRQ) | CHH | MAR |
|---|---|---|
| Operating Cash Flow | $58.65M | $238.00M |
| Capital Expenditures | $-46.01M | $12.00M |
| Free Cash Flow | $-25.54M | $-24.00M |
| Debt Repayment | N/A | $-2.00M |
| Common Stock Repurchase | $-64.62M | $-586.00M |
Short Interest & Institutional Ownership Analysis
| Metric | CHH | MAR |
|---|---|---|
| Shares Short | 5.77M | 5.30M |
| Short Ratio | 14.38 | 2.17 |
| Short % of Float | 0.51% | 0.02% |
| Average Daily Volume (10 Day) | 466,728 | 1,470,560 |
| Average Daily Volume (90 Day) | 424,046 | 1,781,073 |
| Shares Outstanding | 46.86M | 276.67M |
| Float Shares | 34.03M | 239.78M |
| % Held by Insiders | 0.42% | 0.18% |
| % Held by Institutions | 0.72% | 0.63% |
Dividend Analysis & Yield Comparison: Choice Hotels vs Marriott
| Metric | CHH | MAR |
|---|---|---|
| Last 12-Month Dividend | $1.16 | $3.23 |
| Last 12-Month Dividend Yield | 0.94% | 1.22% |
| 3-Year Avg Annual Dividend | $1.01 | $2.35 |
| 3-Year Avg Dividend Yield | 0.23% | 0.25% |
| 3-Year Total Dividends | $3.04 | $7.04 |
| Ex-Dividend Date | Apr 01, 2025 | Aug 21, 2025 |