Choice Hotels [CHH] vs Marriott [MAR] Detailed Stock Comparison

Choice Hotels International Inc.

NYSE
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Marriott International Inc.

NASDAQ
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TLDR: Quick Comparison Summary

Based on 21 vital metrics comparison: Choice Hotels International Inc. wins in 14 metrics, Marriott International Inc. wins in 7 metrics, with 0 ties. Choice Hotels International Inc. appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric Choice Hotels International Inc. Marriott International Inc. Better
P/E Ratio (TTM) 15.09 39.52 Choice Hotels International Inc.
Price-to-Book Ratio 29.99 -26.22 Choice Hotels International Inc.
Debt-to-Equity Ratio 1,115.96 -4.56 Choice Hotels International Inc.
PEG Ratio -1.02 21.47 Marriott International Inc.
EV/EBITDA 14.65 25.30 Choice Hotels International Inc.
Profit Margin (TTM) 37.73% 37.25% Choice Hotels International Inc.
Operating Margin (TTM) 45.00% 43.97% Choice Hotels International Inc.
EBITDA Margin (TTM) 45.00% 43.97% Choice Hotels International Inc.
Return on Equity 544.21% -68.97% Choice Hotels International Inc.
Return on Assets (TTM) 10.42% 9.63% Choice Hotels International Inc.
Free Cash Flow (TTM) $124.65M $2.61B Marriott International Inc.
Dividend Yield 1.21% 0.94% Choice Hotels International Inc.
1-Year Return -11.92% 57.87% Marriott International Inc.
Price-to-Sales Ratio (TTM) 5.56 14.25 Choice Hotels International Inc.
Enterprise Value $7.41B $116.31B Marriott International Inc.
EV/Revenue Ratio 7.56 16.66 Choice Hotels International Inc.
Gross Profit Margin (TTM) 53.01% 15.11% Choice Hotels International Inc.
Revenue per Share (TTM) $21 $26 Marriott International Inc.
Earnings per Share (Diluted) $7.89 $9.50 Marriott International Inc.
Beta (Stock Volatility) 0.75 1.10 Choice Hotels International Inc.
Short % of Float 32.52% 2.59% Marriott International Inc.

Choice Hotels International Inc. vs Marriott International Inc. Stock Performance Analysis

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CHH
MAR

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
Choice Hotels International Inc.2.23%6.24%4.73%15.51%23.33%16.55%
Marriott International Inc.-0.47%2.35%13.44%24.48%29.87%27.83%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
Choice Hotels International Inc.-11.92%-3.84%-8.22%136.58%240.46%104.56%
Marriott International Inc.57.87%128.25%189.95%505.60%1,188.54%1,100.54%

Performance & Financial Health Analysis: Choice Hotels International Inc. vs Marriott International Inc.

MetricCHHMAR
Market Information
Market Cap i$5.47B$97.58B
Market Cap CategoryMid capLarge cap
10 Day Avg. Volume i592,0401,461,746
90 Day Avg. Volume i559,5001,476,582
Last Close$112.00$400.63
52 Week Range$84.04 - $136.45$253.76 - $410.98
% from 52W High-17.92%-2.52%
All-Time High$157.86 (Feb 17, 2025)$410.98 (Jun 15, 2026)
% from All-Time High-29.05%-2.52%
Growth Metrics
Quarterly Revenue Growth0.02%0.06%
Quarterly Earnings Growth-0.16%-0.02%
Financial Health
Profit Margin (TTM) i0.38%0.37%
Operating Margin (TTM) i0.45%0.44%
Return on Equity (TTM) i5.44%-0.69%
Debt to Equity (MRQ) i1,115.96-4.56
Cash & Liquidity
Book Value per Share (MRQ)$3.97$-14.18
Cash per Share (MRQ)$0.99$1.35
Operating Cash Flow (TTM) i$270.45M$3.21B
Levered Free Cash Flow (TTM) i$170.18M$1.67B
Dividends
Last 12-Month Dividend Yield i1.21%0.94%
Last 12-Month Dividend i$1.16$3.31

Valuation & Enterprise Metrics Analysis: Choice Hotels International Inc. vs Marriott International Inc.

MetricCHH (Apr 26, 2026)MAR (Apr 24, 2026)
Price Ratios
P/E Ratio (TTM) i15.0939.52
Forward P/E i15.4128.77
PEG Ratio i-1.0221.47
Price to Sales (TTM) i5.5614.25
Price to Book (MRQ) i29.99-26.22
Market Capitalization
Market Capitalization i$5.47B$97.58B
Enterprise Value i$7.41B$116.31B
Enterprise Value Metrics
Enterprise to Revenue i7.5616.66
Enterprise to EBITDA i14.6525.30
Risk & Other Metrics
Beta i0.751.10
Book Value per Share (MRQ) i$3.97$-14.18

Financial Statements Comparison: Choice Hotels International Inc. vs Marriott International Inc.

Financial Metrics

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Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricCHH (2025)MAR (2025)
Revenue/Sales i1.60B26.19B
Cost of Goods Sold i755.02M20.96B
COGS % of Revenue i47.3%80.1%
Gross Profit i841.77M5.22B
Gross Margin i52.7%19.9%
Research & Development iN/AN/A
Operating Income (EBIT) i453.10M4.14B
Operating Margin i28.4%15.8%
EBITDA i531.27M4.80B
EBITDA Margin i33.3%18.3%
Pre-Tax Income i456.89M3.39B
Pre-Tax Income % of Revenue i28.6%13.0%
Income Tax i86.95M793.00M
Income Tax % of Revenue i5.4%3.0%
Net Income (Profit) i369.95M2.60B
Profit Margin i23.2%9.9%

Balance Sheet & Liquidity Metrics

MetricCHH (2025)MAR (2025)
Cash & Equivalents i45.00M358.00M
Total Current Assets i406.00M3.58B
Total Current Assets % of Revenue i25.4%13.7%
Total Current Liabilities i467.29M8.40B
Total Current Liabilities % of Revenue i29.3%32.1%
Long-Term Debt i2.01B15.87B
Long-Term Debt % of Revenue i126.1%60.6%
Total Shareholders Equity i181.23M-3.77B
Retained Earnings i2.32B18.41B
Retained Earnings % of Revenue i145.2%70.3%
Property, Plant & Equipment i77.67M941.00M

Cash Flow Statement Comparison

MetricCHH (2025)MAR (2025)
Operating Cash Flow i349.29M3.36B
Operating Cash Flow % of Revenue i21.9%12.8%
Capital Expenditures i-145.80M9.00M
Free Cash Flow i124.65M2.61B
FCF Margin i7.8%10.0%
Debt Repayment i0-1.31B
Common Stock Repurchase i-138.30M-3.30B

Short Interest & Institutional Ownership Analysis

MetricCHHMAR
Shares Short i6.87M6.09M
Short Ratio i12.774.01
Short % of Float i32.52%2.59%
Shares Outstanding i46.00M265.86M
Float Shares i38.24M230.65M
% Held by Insiders i38.62%17.80%
% Held by Institutions i72.05%65.93%
% Held by Public i-10.67%16.27%

Dividend Analysis & Yield Comparison: Choice Hotels International Inc. vs Marriott International Inc.

MetricCHHMAR
Last 12-Month Dividend i$1.16$3.31
Last 12-Month Dividend Yield i1.21%0.94%
3-Year Avg Annual Dividend i$1.16$2.56
3-Year Avg Dividend Yield i0.24%0.24%
3-Year Total Dividends i$3.48$7.68
Ex-Dividend DateJan 02, 2026Feb 26, 2026