Harley-Davidson [HOG] vs BRP [DOOO] Detailed Stock Comparison

Harley-Davidson Inc.

NYSE
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BRP Inc.

NASDAQ
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TLDR: Quick Comparison Summary

Based on 21 vital metrics comparison: Harley-Davidson Inc. wins in 11 metrics, BRP Inc. wins in 8 metrics, with 0 ties. Harley-Davidson Inc. appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric Harley-Davidson Inc. BRP Inc. Better
P/E Ratio (TTM) 8.73 31.94 Harley-Davidson Inc.
Price-to-Book Ratio 0.86 13.69 Harley-Davidson Inc.
Debt-to-Equity Ratio 96.73 483.04 Harley-Davidson Inc.
PEG Ratio 0.05 0.04 BRP Inc.
EV/EBITDA 7.20 8.95 Harley-Davidson Inc.
Profit Margin (TTM) 7.57% 0.30% Harley-Davidson Inc.
Operating Margin (TTM) -69.64% 9.04% BRP Inc.
EBITDA Margin (TTM) N/A 9.04% N/A
Return on Equity 10.42% 43.51% BRP Inc.
Return on Assets (TTM) 2.81% 5.18% BRP Inc.
Free Cash Flow (TTM) $415.24M $229.52M Harley-Davidson Inc.
Dividend Yield 3.75% 0.88% Harley-Davidson Inc.
1-Year Return -0.12% 31.30% BRP Inc.
Price-to-Sales Ratio (TTM) 0.64 1.00 Harley-Davidson Inc.
Enterprise Value $4.47B $5.87B BRP Inc.
EV/Revenue Ratio 1.00 1.00 Harley-Davidson Inc.
Gross Profit Margin (TTM) -11.22% 24.05% BRP Inc.
Revenue per Share (TTM) $37 $110 BRP Inc.
Earnings per Share (Diluted) $2.78 $2.40 Harley-Davidson Inc.
Beta (Stock Volatility) 1.29 1.30 Harley-Davidson Inc.
Short % of Float 22.74% N/A N/A

Harley-Davidson Inc. vs BRP Inc. Stock Performance Analysis

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HOG
DOOO

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
Harley-Davidson Inc.-1.50%6.16%6.16%38.66%1.78%19.38%
BRP Inc.-1.37%4.32%7.72%-19.89%-16.97%-19.64%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
Harley-Davidson Inc.-0.12%-26.44%-49.68%-47.19%-32.59%-52.22%
BRP Inc.31.30%-21.37%-27.74%276.84%107.66%107.66%

Performance & Financial Health Analysis: Harley-Davidson Inc. vs BRP Inc.

MetricHOGDOOO
Market Information
Market Cap i$2.76B$8.26B
Market Cap CategoryMid capMid cap
10 Day Avg. Volume i3,317,893142,655
90 Day Avg. Volume i3,555,474138,737
Last Close$24.26$57.77
52 Week Range$17.09 - $31.25$38.18 - $81.89
% from 52W High-22.37%-29.45%
All-Time High$75.87 (Nov 20, 2006)$102.96 (Sep 06, 2021)
% from All-Time High-68.02%-43.89%
Growth Metrics
Quarterly Revenue Growth-0.28%0.14%
Quarterly Earnings Growth-0.28%8.73%
Financial Health
Profit Margin (TTM) i0.08%0.00%
Operating Margin (TTM) i-0.70%0.09%
Return on Equity (TTM) i0.10%0.44%
Debt to Equity (MRQ) i96.73483.04
Cash & Liquidity
Book Value per Share (MRQ)$28.13$5.60
Cash per Share (MRQ)$11.76$3.41
Operating Cash Flow (TTM) i$568.92M$820.83M
Levered Free Cash Flow (TTM) i$-460,208,128$571.15M
Dividends
Last 12-Month Dividend Yield i3.75%0.88%
Last 12-Month Dividend i$0.73$0.63

Valuation & Enterprise Metrics Analysis: Harley-Davidson Inc. vs BRP Inc.

MetricHOG (Apr 24, 2026)DOOO (Feb 11, 2026)
Price Ratios
P/E Ratio (TTM) i8.7331.94
Forward P/E i14.5919.86
PEG Ratio i0.050.04
Price to Sales (TTM) i0.641.00
Price to Book (MRQ) i0.8613.69
Market Capitalization
Market Capitalization i$2.76B$8.26B
Enterprise Value i$4.47B$5.87B
Enterprise Value Metrics
Enterprise to Revenue i1.001.00
Enterprise to EBITDA i7.208.95
Risk & Other Metrics
Beta i1.291.30
Book Value per Share (MRQ) i$28.13$5.60

Financial Statements Comparison: Harley-Davidson Inc. vs BRP Inc.

Financial Metrics

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Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricHOG (2025)DOOO (2025)
Revenue/Sales i4.47B5.73B
Cost of Goods Sold i3.13B4.43B
COGS % of Revenue i70.0%77.3%
Gross Profit i1.34B1.30B
Gross Margin i30.0%22.7%
Research & Development iN/A286.14M
Operating Income (EBIT) i386.64M469.79M
Operating Margin i8.6%8.2%
EBITDA i620.28M782.56M
EBITDA Margin i13.9%13.7%
Pre-Tax Income i458.73M111.50M
Pre-Tax Income % of Revenue i10.3%1.9%
Income Tax i129.58M65.63M
Income Tax % of Revenue i2.9%1.1%
Net Income (Profit) i329.15M-155.84M
Profit Margin i7.4%-2.7%

Balance Sheet & Liquidity Metrics

MetricHOG (2025)DOOO (2025)
Cash & Equivalents i3.09B132.21M
Total Current Assets i5.59B2.32B
Total Current Assets % of Revenue i124.9%40.5%
Total Current Liabilities i2.66B1.78B
Total Current Liabilities % of Revenue i59.4%31.0%
Long-Term Debt i1.72B2.22B
Long-Term Debt % of Revenue i38.4%38.7%
Total Shareholders Equity i3.16B180.57M
Retained Earnings i3.72B-27.29M
Retained Earnings % of Revenue i83.1%-0.5%
Property, Plant & Equipment i82.54M2.14B

Cash Flow Statement Comparison

MetricHOG (2025)DOOO (2025)
Operating Cash Flow i645.19M512.22M
Operating Cash Flow % of Revenue i14.4%8.9%
Capital Expenditures iN/A-290.17M
Free Cash Flow i415.24M229.52M
FCF Margin i9.3%4.0%
Debt Repayment i-3.86B-82.02M
Common Stock Repurchase i-843.27M-157.38M

Short Interest & Institutional Ownership Analysis

MetricHOGDOOO
Shares Short i19.20M1.15M
Short Ratio i4.716.78
Short % of Float i22.74%N/A
Shares Outstanding i111.66M73.35M
Float Shares i110.65M35.06M
% Held by Insiders i1.05%2.79%
% Held by Institutions i104.46%92.50%
% Held by Public i-5.51%4.71%

Dividend Analysis & Yield Comparison: Harley-Davidson Inc. vs BRP Inc.

MetricHOGDOOO
Last 12-Month Dividend i$0.73$0.63
Last 12-Month Dividend Yield i3.75%0.88%
3-Year Avg Annual Dividend i$0.70$0.59
3-Year Avg Dividend Yield i0.60%0.24%
3-Year Total Dividends i$2.10$1.78
Ex-Dividend DateMar 02, 2026Dec 31, 2025