HubSpot [HUBS] vs Intuit [INTU] Detailed Stock Comparison

HubSpot Inc.

NYSE
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Intuit Inc.

NASDAQ
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TLDR: Quick Comparison Summary

Based on 21 vital metrics comparison: HubSpot Inc. wins in 6 metrics, Intuit Inc. wins in 14 metrics, with 0 ties. Intuit Inc. appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric HubSpot Inc. Intuit Inc. Better
P/E Ratio (TTM) 249.64 26.59 Intuit Inc.
Price-to-Book Ratio 5.46 5.95 HubSpot Inc.
Debt-to-Equity Ratio 12.70 36.15 HubSpot Inc.
PEG Ratio 0.27 0.55 HubSpot Inc.
EV/EBITDA 320.72 19.15 Intuit Inc.
Profit Margin (TTM) 1.47% 21.57% Intuit Inc.
Operating Margin (TTM) 5.69% 18.38% Intuit Inc.
EBITDA Margin (TTM) 5.69% 18.38% Intuit Inc.
Return on Equity 2.31% 23.46% Intuit Inc.
Return on Assets (TTM) 0.20% 10.33% Intuit Inc.
Free Cash Flow (TTM) $576.65M $6.08B Intuit Inc.
Dividend Yield N/A 1.31% N/A
1-Year Return -66.10% -63.30% Intuit Inc.
Price-to-Sales Ratio (TTM) 3.62 5.65 HubSpot Inc.
Enterprise Value $9.88B $116.93B Intuit Inc.
EV/Revenue Ratio 3.16 5.81 HubSpot Inc.
Gross Profit Margin (TTM) 83.74% 77.57% HubSpot Inc.
Revenue per Share (TTM) $60 $72 Intuit Inc.
Earnings per Share (Diluted) $0.86 $15.37 Intuit Inc.
Beta (Stock Volatility) 1.44 1.21 Intuit Inc.
Short % of Float 6.67% 2.85% Intuit Inc.

HubSpot Inc. vs Intuit Inc. Stock Performance Analysis

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HUBS
INTU

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
HubSpot Inc.-1.02%-10.60%-6.21%-29.67%-49.00%-51.32%
Intuit Inc.1.82%-7.77%-28.30%-37.70%-56.96%-55.24%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
HubSpot Inc.-66.10%-63.80%-68.33%303.04%547.09%547.09%
Intuit Inc.-63.30%-39.18%-41.54%162.65%462.92%914.78%

Performance & Financial Health Analysis: HubSpot Inc. vs Intuit Inc.

MetricHUBSINTU
Market Information
Market Cap i$11.32B$106.66B
Market Cap CategoryLarge capLarge cap
10 Day Avg. Volume i1,793,5853,970,582
90 Day Avg. Volume i1,437,3983,225,584
Last Close$186.06$281.77
52 Week Range$173.25 - $568.16$268.01 - $813.70
% from 52W High-67.25%-65.37%
All-Time High$881.13 (Feb 10, 2025)$813.48 (Jul 30, 2025)
% from All-Time High-78.88%-65.36%
Growth Metrics
Quarterly Revenue Growth0.20%0.17%
Quarterly Earnings Growth9.92%0.47%
Financial Health
Profit Margin (TTM) i0.01%0.22%
Operating Margin (TTM) i0.06%0.18%
Return on Equity (TTM) i0.02%0.23%
Debt to Equity (MRQ) i12.7036.15
Cash & Liquidity
Book Value per Share (MRQ)$39.32$68.67
Cash per Share (MRQ)$32.31$10.76
Operating Cash Flow (TTM) i$760.72M$6.98B
Levered Free Cash Flow (TTM) i$651.59M$5.30B
Dividends
Last 12-Month Dividend Yield iN/A1.31%
Last 12-Month Dividend iN/A$5.68

Valuation & Enterprise Metrics Analysis: HubSpot Inc. vs Intuit Inc.

MetricHUBS (Apr 24, 2026)INTU (Apr 24, 2026)
Price Ratios
P/E Ratio (TTM) i249.6426.59
Forward P/E i14.0815.43
PEG Ratio i0.270.55
Price to Sales (TTM) i3.625.65
Price to Book (MRQ) i5.465.95
Market Capitalization
Market Capitalization i$11.32B$106.66B
Enterprise Value i$9.88B$116.93B
Enterprise Value Metrics
Enterprise to Revenue i3.165.81
Enterprise to EBITDA i320.7219.15
Risk & Other Metrics
Beta i1.441.21
Book Value per Share (MRQ) i$39.32$68.67

Financial Statements Comparison: HubSpot Inc. vs Intuit Inc.

Financial Metrics

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Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricHUBS (2025)INTU (2025)
Revenue/Sales i3.13B18.83B
Cost of Goods Sold i508.49M3.85B
COGS % of Revenue i16.2%20.4%
Gross Profit i2.62B14.98B
Gross Margin i83.8%79.6%
Research & Development i905.94M2.93B
Operating Income (EBIT) i11.42M4.94B
Operating Margin i0.4%26.2%
EBITDA i210.67M5.91B
EBITDA Margin i6.7%31.4%
Pre-Tax Income i69.46M4.83B
Pre-Tax Income % of Revenue i2.2%25.7%
Income Tax i23.55M965.00M
Income Tax % of Revenue i0.8%5.1%
Net Income (Profit) i45.91M3.87B
Profit Margin i1.5%20.5%

Balance Sheet & Liquidity Metrics

MetricHUBS (2025)INTU (2025)
Cash & Equivalents i882.24M2.88B
Total Current Assets i2.45B14.11B
Total Current Assets % of Revenue i78.2%74.9%
Total Current Liabilities i1.47B10.37B
Total Current Liabilities % of Revenue i46.9%55.1%
Long-Term Debt i222.60M6.57B
Long-Term Debt % of Revenue i7.1%34.9%
Total Shareholders Equity i2.07B19.71B
Retained Earnings i-753.90M19.67B
Retained Earnings % of Revenue i-24.1%104.4%
Property, Plant & Equipment i200.82M716.00M

Cash Flow Statement Comparison

MetricHUBS (2025)INTU (2025)
Operating Cash Flow i682.08M6.49B
Operating Cash Flow % of Revenue i21.8%34.5%
Capital Expenditures i-53.17M-84.00M
Free Cash Flow i576.65M6.08B
FCF Margin i18.4%32.3%
Debt Repayment i-459.81M-500.00M
Common Stock Repurchase i-500.02M-2.77B

Short Interest & Institutional Ownership Analysis

MetricHUBSINTU
Shares Short i3.04M6.89M
Short Ratio i2.362.00
Short % of Float i6.67%2.85%
Shares Outstanding i52.56M277.49M
Float Shares i50.88M270.31M
% Held by Insiders i3.41%2.35%
% Held by Institutions i93.68%90.69%
% Held by Public i2.91%6.96%

Dividend Analysis & Yield Comparison: HubSpot Inc. vs Intuit Inc.

MetricHUBSINTU
Last 12-Month Dividend iN/A$5.68
Last 12-Month Dividend Yield iN/A1.31%
3-Year Avg Annual Dividend iN/A$4.31
3-Year Avg Dividend Yield iN/A0.18%
3-Year Total Dividends iN/A$12.92
Ex-Dividend DateN/AApr 09, 2026