HubSpot [HUBS] vs Salesforce [CRM] Detailed Stock Comparison

TLDR: Quick Comparison Summary

Based on 20 vital metrics comparison: HubSpot wins in 6 metrics, Salesforce wins in 12 metrics, with 0 ties. Salesforce appears stronger overall.

View Metrics Details

Vital Metrics Comparison

MetricHubSpotSalesforceBetter
P/E Ratio (TTM)10,050.8338.47Salesforce
Price-to-Book Ratio11.623.88Salesforce
Debt-to-Equity Ratio13.5919.81HubSpot
PEG Ratio-127.9220.26HubSpot
EV/EBITDA-493.8220.49HubSpot
Profit Margin (TTM)-0.42%16.08%Salesforce
Operating Margin (TTM)-2.97%20.12%Salesforce
EBITDA Margin (TTM)N/A20.12%N/A
Return on Equity-0.65%10.31%Salesforce
Return on Assets (TTM)-1.15%5.09%Salesforce
Free Cash Flow (TTM)$469.79M$12.43BSalesforce
Dividend YieldN/A0.62%N/A
1-Year Return-5.72%-5.95%HubSpot
Price-to-Sales Ratio (TTM)8.436.09Salesforce
Enterprise Value$22.52B$229.63BSalesforce
EV/Revenue Ratio7.915.95Salesforce
Gross Profit Margin (TTM)83.94%76.96%HubSpot
Revenue per Share (TTM)$55$40HubSpot
Earnings per Share (Diluted)$-0.23$6.39Salesforce
Beta (Stock Volatility)1.671.37Salesforce
Performance
Key Stats
Valuation
Financials
Short Interest
Dividends

HubSpot vs Salesforce Stock Performance Analysis

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Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
HubSpot4.02%7.95%-13.72%-24.45%-34.47%-31.99%
Salesforce1.00%2.41%-5.80%-12.40%-19.47%-24.91%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
HubSpot-5.72%41.44%58.20%921.98%1,532.70%1,532.70%
Salesforce-5.95%50.27%-8.41%253.44%790.89%5,061.95%

Performance & Financial Health Analysis: HubSpot vs Salesforce

MetricHUBSCRM
Market Information
Market Cap i$24.00B$235.01B
Market Cap CategoryLarge capMega cap
10 Day Avg. Volume i1,035,2659,471,510
90 Day Avg. Volume i940,1827,138,490
Last Close$474.30$248.29
52 Week Range$418.34 - $881.13$226.48 - $369.00
% from 52W High-46.17%-32.71%
All-Time High$881.13 (Feb 10, 2025)$369.00 (Dec 02, 2024)
% from All-Time High-46.17%-32.71%
Growth Metrics
Quarterly Revenue Growth0.19%0.08%
Quarterly Earnings Growth0.19%0.01%
Financial Health
Profit Margin (TTM) i0.00%0.16%
Operating Margin (TTM) i-0.03%0.20%
Return on Equity (TTM) i-0.01%0.10%
Debt to Equity (MRQ) i13.5919.81
Cash & Liquidity
Book Value per Share (MRQ)$39.18$63.33
Cash per Share (MRQ)$31.68$18.21
Operating Cash Flow (TTM) i$679.61M$13.32B
Levered Free Cash Flow (TTM) i$592.41M$14.43B
Dividends
Last 12-Month Dividend Yield iN/A0.62%
Last 12-Month Dividend iN/A$1.62

Valuation & Enterprise Metrics Analysis: HubSpot vs Salesforce

MetricHUBSCRM
Price Ratios
P/E Ratio (TTM) i10,050.8338.47
Forward P/E i49.8922.09
PEG Ratio i-127.9220.26
Price to Sales (TTM) i8.436.09
Price to Book (MRQ) i11.623.88
Market Capitalization
Market Capitalization i$24.00B$235.01B
Enterprise Value i$22.52B$229.63B
Enterprise Value Metrics
Enterprise to Revenue i7.915.95
Enterprise to EBITDA i-493.8220.49
Risk & Other Metrics
Beta i1.671.37
Book Value per Share (MRQ) i$39.18$63.33

Financial Statements Comparison: HubSpot vs Salesforce

Financial Metrics

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Revenue

EBITDA

Shareholders Equity

Operating Margin

Free Cash Flow

Long Term Debt

Profit Margin

Current Ratio

Operating Cash Flow

Income Statement (MRQ)

Metric (MRQ)HUBSCRM
Revenue/Sales i$714.14M$9.83B
Cost of Goods Sold i$115.11M$4.53B
Gross Profit i$599.03M$7.56B
Research & Development i$220.10M$1.46B
Operating Income (EBIT) i$-26.40M$1.98B
EBITDA i$20.69M$2.92B
Pre-Tax Income i$-9.87M$1.97B
Income Tax i$11.92M$433.00M
Net Income (Profit) i$-21.79M$1.54B

Balance Sheet & Liquidity Metrics (MRQ)

Metric (MRQ)HUBSCRM
Cash & Equivalents i$625.03M$10.93B
Total Current Assets i$2.61B$25.87B
Total Current Liabilities i$1.58B$24.20B
Long-Term Debt i$249.57M$10.78B
Total Shareholders Equity i$2.00B$60.67B
Retained Earnings i$-821.60M$17.50B
Property, Plant & Equipment i$215.99M$5.26B

Cash Flow Statement Comparison (MRQ)

Metric (MRQ)HUBSCRM
Operating Cash Flow i$184.98M$6.89B
Capital Expenditures i$-13.35MN/A
Free Cash Flow i$117.80M$6.30B
Debt Repayment i$-90.57M$-179.00M
Common Stock Repurchase iN/A$-2.63B

Short Interest & Institutional Ownership Analysis

MetricHUBSCRM
Shares Short i1.17M13.69M
Short Ratio i1.592.29
Short % of Float i0.03%0.01%
Average Daily Volume (10 Day) i1,035,2659,471,510
Average Daily Volume (90 Day) i940,1827,138,490
Shares Outstanding i51.77M962.00M
Float Shares i50.79M930.65M
% Held by Insiders i0.04%0.03%
% Held by Institutions i0.93%0.83%

Dividend Analysis & Yield Comparison: HubSpot vs Salesforce

MetricHUBSCRM
Last 12-Month Dividend iN/A$1.62
Last 12-Month Dividend Yield iN/A0.62%
3-Year Avg Annual Dividend iN/A$0.67
3-Year Avg Dividend Yield iN/A0.15%
3-Year Total Dividends iN/A$2.02
Ex-Dividend DateN/AApr 10, 2025