HubSpot [HUBS] vs Salesforce [CRM] Detailed Stock Comparison
HubSpot
NYSE
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Salesforce
NYSE
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TLDR: Quick Comparison Summary
Based on 20 vital metrics comparison: HubSpot wins in 5 metrics, Salesforce wins in 13 metrics, with 0 ties. Salesforce appears stronger overall.
View Metrics Details
Vital Metrics Comparison
| Metric | HubSpot | Salesforce | Better |
|---|---|---|---|
| P/E Ratio (TTM) | 10,050.83 | 34.85 | Salesforce |
| Price-to-Book Ratio | 11.42 | 3.73 | Salesforce |
| Debt-to-Equity Ratio | 13.59 | 19.26 | HubSpot |
| PEG Ratio | -127.92 | 1.05 | HubSpot |
| EV/EBITDA | -505.26 | 19.67 | HubSpot |
| Profit Margin (TTM) | -0.42% | 16.87% | Salesforce |
| Operating Margin (TTM) | -2.97% | 22.82% | Salesforce |
| EBITDA Margin (TTM) | N/A | 22.82% | N/A |
| Return on Equity | -0.65% | 11.20% | Salesforce |
| Return on Assets (TTM) | -1.15% | 5.52% | Salesforce |
| Free Cash Flow (TTM) | $469.79M | $12.43B | Salesforce |
| Dividend Yield | N/A | 0.62% | N/A |
| 1-Year Return | -19.02% | -14.85% | Salesforce |
| Price-to-Sales Ratio (TTM) | 8.28 | 5.92 | Salesforce |
| Enterprise Value | $23.04B | $224.67B | Salesforce |
| EV/Revenue Ratio | 8.09 | 5.69 | Salesforce |
| Gross Profit Margin (TTM) | 83.94% | 78.10% | HubSpot |
| Revenue per Share (TTM) | $55 | $41 | HubSpot |
| Earnings per Share (Diluted) | $-0.23 | $6.88 | Salesforce |
| Beta (Stock Volatility) | 1.58 | 1.20 | Salesforce |
Performance
News Sentiment
Key Stats
Valuation
Financials
Short Interest
Dividends
HubSpot vs Salesforce Stock Performance Analysis
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Performance Comparison
Short-term Returns
| Stock | 1D | 1W | 1M | 3M | 6M | YTD |
|---|---|---|---|---|---|---|
| HubSpot | -2.94% | 1.76% | -9.82% | -19.19% | -17.50% | -35.05% |
| Salesforce | -1.49% | 2.70% | -2.67% | -9.45% | -7.48% | -25.81% |
Long-term Returns
| Stock | 1Y | 3Y | 5Y | 10Y | 15Y | 20Y |
|---|---|---|---|---|---|---|
| HubSpot | -19.02% | 76.89% | 45.53% | 817.54% | 1,459.35% | 1,459.35% |
| Salesforce | -14.85% | 72.50% | -5.11% | 211.45% | 805.61% | 4,320.36% |
News Based Sentiment: HubSpot vs Salesforce
HubSpot
News based Sentiment: POSITIVE
Despite initial concerns about competition from OpenAI, HubSpot delivered a strong earnings report in October, demonstrated growth in its Sales Hub, and continued to integrate AI into its platform. Analyst confidence remained high, suggesting a positive outlook for the company's future.
Salesforce
News based Sentiment: MIXED
Salesforce delivered strong financial results in October, exceeding expectations on both earnings and revenue, and continued to expand its AI initiatives through partnerships. However, user backlash regarding Agentforce and some institutional selling introduce a degree of uncertainty, creating a mixed investment narrative.
Performance & Financial Health Analysis: HubSpot vs Salesforce
| Metric | HUBS | CRM |
|---|---|---|
| Market Information | ||
| Market Cap | $24.22B | $237.34B |
| Market Cap Category | Large cap | Mega cap |
| 10 Day Avg. Volume | 1,219,780 | 8,584,980 |
| 90 Day Avg. Volume | 914,697 | 10,015,667 |
| Last Close | $439.66 | $241.68 |
| 52 Week Range | $418.34 - $881.13 | $226.48 - $369.00 |
| % from 52W High | -50.10% | -34.50% |
| All-Time High | $881.13 (Feb 10, 2025) | $369.00 (Dec 02, 2024) |
| % from All-Time High | -50.10% | -34.50% |
| Growth Metrics | ||
| Quarterly Revenue Growth | 0.19% | 0.10% |
| Quarterly Earnings Growth | 0.19% | 0.32% |
| Financial Health | ||
| Profit Margin (TTM) | 0.00% | 0.17% |
| Operating Margin (TTM) | -0.03% | 0.23% |
| Return on Equity (TTM) | -0.01% | 0.11% |
| Debt to Equity (MRQ) | 13.59 | 19.26 |
| Cash & Liquidity | ||
| Book Value per Share (MRQ) | $39.18 | $64.22 |
| Cash per Share (MRQ) | $31.68 | $16.15 |
| Operating Cash Flow (TTM) | $679.61M | $13.17B |
| Levered Free Cash Flow (TTM) | $592.41M | $13.90B |
| Dividends | ||
| Last 12-Month Dividend Yield | N/A | 0.62% |
| Last 12-Month Dividend | N/A | $1.62 |
Valuation & Enterprise Metrics Analysis: HubSpot vs Salesforce
| Metric | HUBS | CRM |
|---|---|---|
| Price Ratios | ||
| P/E Ratio (TTM) | 10,050.83 | 34.85 |
| Forward P/E | 49.00 | 21.54 |
| PEG Ratio | -127.92 | 1.05 |
| Price to Sales (TTM) | 8.28 | 5.92 |
| Price to Book (MRQ) | 11.42 | 3.73 |
| Market Capitalization | ||
| Market Capitalization | $24.22B | $237.34B |
| Enterprise Value | $23.04B | $224.67B |
| Enterprise Value Metrics | ||
| Enterprise to Revenue | 8.09 | 5.69 |
| Enterprise to EBITDA | -505.26 | 19.67 |
| Risk & Other Metrics | ||
| Beta | 1.58 | 1.20 |
| Book Value per Share (MRQ) | $39.18 | $64.22 |
Financial Statements Comparison: HubSpot vs Salesforce
Financial Metrics
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Revenue
EBITDA
Operating Margin
Free Cash Flow
Long Term Debt
Profit Margin
Current Ratio
Operating Cash Flow
Income Statement (MRQ)
| Metric (MRQ) | HUBS | CRM |
|---|---|---|
| Revenue/Sales | $760.87M | $10.24B |
| Cost of Goods Sold | $122.16M | $2.24B |
| Gross Profit | $638.71M | $7.99B |
| Research & Development | $237.34M | $1.48B |
| Operating Income (EBIT) | $-23.51M | $2.34B |
| EBITDA | $29.07M | $3.15B |
| Pre-Tax Income | $-5.46M | $2.41B |
| Income Tax | $-2.20M | $519.00M |
| Net Income (Profit) | $-3.26M | $1.89B |
Balance Sheet & Liquidity Metrics (MRQ)
| Metric (MRQ) | HUBS | CRM |
|---|---|---|
| Cash & Equivalents | $601.20M | $10.93B |
| Total Current Assets | $2.31B | $25.87B |
| Total Current Liabilities | $1.29B | $24.20B |
| Long-Term Debt | $242.87M | $10.78B |
| Total Shareholders Equity | $2.07B | $60.67B |
| Retained Earnings | $-824.86M | $17.50B |
| Property, Plant & Equipment | $213.66M | $5.26B |
Cash Flow Statement Comparison (MRQ)
| Metric (MRQ) | HUBS | CRM |
|---|---|---|
| Operating Cash Flow | $134.20M | $6.89B |
| Capital Expenditures | $-16.03M | N/A |
| Free Cash Flow | $112.65M | $6.30B |
| Debt Repayment | $-369.24M | $-179.00M |
| Common Stock Repurchase | N/A | $-2.63B |
Short Interest & Institutional Ownership Analysis
| Metric | HUBS | CRM |
|---|---|---|
| Shares Short | 1.42M | 13.05M |
| Short Ratio | 1.75 | 1.27 |
| Short % of Float | 0.03% | 0.01% |
| Average Daily Volume (10 Day) | 1,219,780 | 8,584,980 |
| Average Daily Volume (90 Day) | 914,697 | 10,015,667 |
| Shares Outstanding | 51.77M | 962.00M |
| Float Shares | 50.81M | 926.65M |
| % Held by Insiders | 0.04% | 0.03% |
| % Held by Institutions | 0.93% | 0.83% |
Dividend Analysis & Yield Comparison: HubSpot vs Salesforce
| Metric | HUBS | CRM |
|---|---|---|
| Last 12-Month Dividend | N/A | $1.62 |
| Last 12-Month Dividend Yield | N/A | 0.62% |
| 3-Year Avg Annual Dividend | N/A | $0.67 |
| 3-Year Avg Dividend Yield | N/A | 0.15% |
| 3-Year Total Dividends | N/A | $2.02 |
| Ex-Dividend Date | N/A | Apr 10, 2025 |