HubSpot [HUBS] vs Salesforce [CRM] Detailed Stock Comparison

HubSpot Inc.

NYSE
Loading...

Salesforce Inc.

NYSE
Loading...

TLDR: Quick Comparison Summary

Based on 21 vital metrics comparison: HubSpot Inc. wins in 7 metrics, Salesforce Inc. wins in 13 metrics, with 0 ties. Salesforce Inc. appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric HubSpot Inc. Salesforce Inc. Better
P/E Ratio (TTM) 249.64 23.99 Salesforce Inc.
Price-to-Book Ratio 5.46 2.94 Salesforce Inc.
Debt-to-Equity Ratio 12.70 29.95 HubSpot Inc.
PEG Ratio 0.27 1.42 HubSpot Inc.
EV/EBITDA 320.72 14.41 Salesforce Inc.
Profit Margin (TTM) 1.47% 17.96% Salesforce Inc.
Operating Margin (TTM) 5.69% 19.24% Salesforce Inc.
EBITDA Margin (TTM) 5.69% 19.24% Salesforce Inc.
Return on Equity 2.31% 12.40% Salesforce Inc.
Return on Assets (TTM) 0.20% 5.18% Salesforce Inc.
Free Cash Flow (TTM) $576.65M $14.40B Salesforce Inc.
Dividend Yield N/A 0.65% N/A
1-Year Return -66.10% -35.80% Salesforce Inc.
Price-to-Sales Ratio (TTM) 3.62 4.16 HubSpot Inc.
Enterprise Value $9.88B $180.85B Salesforce Inc.
EV/Revenue Ratio 3.16 4.36 HubSpot Inc.
Gross Profit Margin (TTM) 83.74% 77.61% HubSpot Inc.
Revenue per Share (TTM) $60 $44 HubSpot Inc.
Earnings per Share (Diluted) $0.86 $7.80 Salesforce Inc.
Beta (Stock Volatility) 1.44 1.29 Salesforce Inc.
Short % of Float 6.67% 11.00% HubSpot Inc.

HubSpot Inc. vs Salesforce Inc. Stock Performance Analysis

Loading Price Chart...

HUBS
CRM

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
HubSpot Inc.-1.02%-10.60%-6.21%-29.67%-49.00%-51.32%
Salesforce Inc.-0.81%-9.86%-5.16%-17.04%-35.36%-35.12%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
HubSpot Inc.-66.10%-63.80%-68.33%303.04%547.09%547.09%
Salesforce Inc.-35.80%-21.66%-31.67%106.07%375.60%2,293.80%

Performance & Financial Health Analysis: HubSpot Inc. vs Salesforce Inc.

MetricHUBSCRM
Market Information
Market Cap i$11.32B$159.96B
Market Cap CategoryLarge capLarge cap
10 Day Avg. Volume i1,793,58514,778,934
90 Day Avg. Volume i1,437,39813,868,465
Last Close$186.06$164.55
52 Week Range$173.25 - $568.16$161.40 - $276.80
% from 52W High-67.25%-40.55%
All-Time High$881.13 (Feb 10, 2025)$369.00 (Dec 02, 2024)
% from All-Time High-78.88%-55.41%
Growth Metrics
Quarterly Revenue Growth0.20%0.12%
Quarterly Earnings Growth9.92%0.14%
Financial Health
Profit Margin (TTM) i0.01%0.18%
Operating Margin (TTM) i0.06%0.19%
Return on Equity (TTM) i0.02%0.12%
Debt to Equity (MRQ) i12.7029.95
Cash & Liquidity
Book Value per Share (MRQ)$39.32$63.66
Cash per Share (MRQ)$32.31$10.36
Operating Cash Flow (TTM) i$760.72M$15.00B
Levered Free Cash Flow (TTM) i$651.59M$16.37B
Dividends
Last 12-Month Dividend Yield iN/A0.65%
Last 12-Month Dividend iN/A$1.68

Valuation & Enterprise Metrics Analysis: HubSpot Inc. vs Salesforce Inc.

MetricHUBS (Apr 24, 2026)CRM (Apr 24, 2026)
Price Ratios
P/E Ratio (TTM) i249.6423.99
Forward P/E i14.0812.53
PEG Ratio i0.271.42
Price to Sales (TTM) i3.624.16
Price to Book (MRQ) i5.462.94
Market Capitalization
Market Capitalization i$11.32B$159.96B
Enterprise Value i$9.88B$180.85B
Enterprise Value Metrics
Enterprise to Revenue i3.164.36
Enterprise to EBITDA i320.7214.41
Risk & Other Metrics
Beta i1.441.29
Book Value per Share (MRQ) i$39.32$63.66

Financial Statements Comparison: HubSpot Inc. vs Salesforce Inc.

Financial Metrics

Loading Financial Charts...

Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricHUBS (2025)CRM (2026)
Revenue/Sales i3.13B41.53B
Cost of Goods Sold i508.49M9.27B
COGS % of Revenue i16.2%22.3%
Gross Profit i2.62B32.26B
Gross Margin i83.8%77.7%
Research & Development i905.94M5.99B
Operating Income (EBIT) i11.42M8.92B
Operating Margin i0.4%21.5%
EBITDA i210.67M12.12B
EBITDA Margin i6.7%29.2%
Pre-Tax Income i69.46M9.52B
Pre-Tax Income % of Revenue i2.2%22.9%
Income Tax i23.55M2.06B
Income Tax % of Revenue i0.8%5.0%
Net Income (Profit) i45.91M7.46B
Profit Margin i1.5%18.0%

Balance Sheet & Liquidity Metrics

MetricHUBS (2025)CRM (2026)
Cash & Equivalents i882.24M7.33B
Total Current Assets i2.45B28.22B
Total Current Assets % of Revenue i78.2%68.0%
Total Current Liabilities i1.47B37.12B
Total Current Liabilities % of Revenue i46.9%89.4%
Long-Term Debt i222.60M12.63B
Long-Term Debt % of Revenue i7.1%30.4%
Total Shareholders Equity i2.07B59.14B
Retained Earnings i-753.90M22.22B
Retained Earnings % of Revenue i-24.1%53.5%
Property, Plant & Equipment i200.82M2.00B

Cash Flow Statement Comparison

MetricHUBS (2025)CRM (2026)
Operating Cash Flow i682.08M15.19B
Operating Cash Flow % of Revenue i21.8%36.6%
Capital Expenditures i-53.17MN/A
Free Cash Flow i576.65M14.40B
FCF Margin i18.4%34.7%
Debt Repayment i-459.81M-584.00M
Common Stock Repurchase i-500.02M-12.60B

Short Interest & Institutional Ownership Analysis

MetricHUBSCRM
Shares Short i3.04M77.81M
Short Ratio i2.365.94
Short % of Float i6.67%11.00%
Shares Outstanding i52.56M929.00M
Float Shares i50.88M894.44M
% Held by Insiders i3.41%3.02%
% Held by Institutions i93.68%95.86%
% Held by Public i2.91%1.12%

Dividend Analysis & Yield Comparison: HubSpot Inc. vs Salesforce Inc.

MetricHUBSCRM
Last 12-Month Dividend iN/A$1.68
Last 12-Month Dividend Yield iN/A0.65%
3-Year Avg Annual Dividend iN/A$1.09
3-Year Avg Dividend Yield iN/A0.15%
3-Year Total Dividends iN/A$3.28
Ex-Dividend DateN/ADec 18, 2025