HubSpot [HUBS] vs Shopify [SHOP] Detailed Stock Comparison

HubSpot Inc.

NYSE
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Shopify Inc.

NYSE
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TLDR: Quick Comparison Summary

Based on 20 vital metrics comparison: HubSpot Inc. wins in 7 metrics, Shopify Inc. wins in 12 metrics, with 0 ties. Shopify Inc. appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric HubSpot Inc. Shopify Inc. Better
P/E Ratio (TTM) 249.64 67.28 Shopify Inc.
Price-to-Book Ratio 5.46 11.68 HubSpot Inc.
Debt-to-Equity Ratio 12.70 9.74 Shopify Inc.
PEG Ratio 0.27 56.37 HubSpot Inc.
EV/EBITDA 320.72 107.41 Shopify Inc.
Profit Margin (TTM) 1.47% 22.74% Shopify Inc.
Operating Margin (TTM) 5.69% 20.70% Shopify Inc.
EBITDA Margin (TTM) 5.69% 20.70% Shopify Inc.
Return on Equity 2.31% 19.58% Shopify Inc.
Return on Assets (TTM) 0.20% 6.18% Shopify Inc.
Free Cash Flow (TTM) $576.65M $1.60B Shopify Inc.
1-Year Return -66.10% 26.78% Shopify Inc.
Price-to-Sales Ratio (TTM) 3.62 15.17 HubSpot Inc.
Enterprise Value $9.88B $137.81B Shopify Inc.
EV/Revenue Ratio 3.16 15.52 HubSpot Inc.
Gross Profit Margin (TTM) 83.74% 48.08% HubSpot Inc.
Revenue per Share (TTM) $60 $7 HubSpot Inc.
Earnings per Share (Diluted) $0.86 $1.55 Shopify Inc.
Beta (Stock Volatility) 1.44 2.60 HubSpot Inc.
Short % of Float 6.67% N/A N/A

HubSpot Inc. vs Shopify Inc. Stock Performance Analysis

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HUBS
SHOP

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
HubSpot Inc.-1.02%-10.60%-6.21%-29.67%-49.00%-51.32%
Shopify Inc.-1.24%N/AN/AN/AN/AN/A

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
HubSpot Inc.-66.10%-63.80%-68.33%303.04%547.09%547.09%
Shopify Inc.26.78%58.22%128.49%3,272.44%3,272.44%3,272.44%

Performance & Financial Health Analysis: HubSpot Inc. vs Shopify Inc.

MetricHUBSSHOP
Market Information
Market Cap i$11.32B$134.68B
Market Cap CategoryLarge capLarge cap
10 Day Avg. Volume i1,793,5857,527,613
90 Day Avg. Volume i1,437,3989,021,308
Last Close$186.06$95.48
52 Week Range$173.25 - $568.16$48.56 - $129.38
% from 52W High-67.25%-26.20%
All-Time High$881.13 (Feb 10, 2025)$176.29 (Nov 15, 2021)
% from All-Time High-78.88%-45.84%
Growth Metrics
Quarterly Revenue Growth0.20%0.31%
Quarterly Earnings Growth9.92%0.97%
Financial Health
Profit Margin (TTM) i0.01%0.23%
Operating Margin (TTM) i0.06%0.21%
Return on Equity (TTM) i0.02%0.20%
Debt to Equity (MRQ) i12.709.74
Cash & Liquidity
Book Value per Share (MRQ)$39.32$8.93
Cash per Share (MRQ)$32.31$4.26
Operating Cash Flow (TTM) i$760.72M$1.62B
Levered Free Cash Flow (TTM) i$651.59M$861.37M
Dividends
Last 12-Month Dividend Yield iN/AN/A
Last 12-Month Dividend iN/AN/A

Valuation & Enterprise Metrics Analysis: HubSpot Inc. vs Shopify Inc.

MetricHUBS (Apr 24, 2026)SHOP (Mar 31, 2025)
Price Ratios
P/E Ratio (TTM) i249.6467.28
Forward P/E i14.0856.37
PEG Ratio i0.2756.37
Price to Sales (TTM) i3.6215.17
Price to Book (MRQ) i5.4611.68
Market Capitalization
Market Capitalization i$11.32B$134.68B
Enterprise Value i$9.88B$137.81B
Enterprise Value Metrics
Enterprise to Revenue i3.1615.52
Enterprise to EBITDA i320.72107.41
Risk & Other Metrics
Beta i1.442.60
Book Value per Share (MRQ) i$39.32$8.93

Financial Statements Comparison: HubSpot Inc. vs Shopify Inc.

Financial Metrics

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Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricHUBS (2025)SHOP (2024)
Revenue/Sales i3.13B8.88B
Cost of Goods Sold i508.49M4.41B
COGS % of Revenue i16.2%49.6%
Gross Profit i2.62B4.47B
Gross Margin i83.8%50.4%
Research & Development i905.94M1.37B
Operating Income (EBIT) i11.42M1.08B
Operating Margin i0.4%12.1%
EBITDA i210.67M128.00M
EBITDA Margin i6.7%1.4%
Pre-Tax Income i69.46M2.23B
Pre-Tax Income % of Revenue i2.2%25.1%
Income Tax i23.55M209.00M
Income Tax % of Revenue i0.8%2.4%
Net Income (Profit) i45.91M2.02B
Profit Margin i1.5%22.7%

Balance Sheet & Liquidity Metrics

MetricHUBS (2025)SHOP (2024)
Cash & Equivalents i882.24M1.50B
Total Current Assets i2.45B7.25B
Total Current Assets % of Revenue i78.2%81.7%
Total Current Liabilities i1.47B1.96B
Total Current Liabilities % of Revenue i46.9%22.0%
Long-Term Debt i222.60M190.00M
Long-Term Debt % of Revenue i7.1%2.1%
Total Shareholders Equity i2.07B11.56B
Retained Earnings i-753.90M1.63B
Retained Earnings % of Revenue i-24.1%18.3%
Property, Plant & Equipment i200.82M93.00M

Cash Flow Statement Comparison

MetricHUBS (2025)SHOP (2024)
Operating Cash Flow i682.08M2.19B
Operating Cash Flow % of Revenue i21.8%24.7%
Capital Expenditures i-53.17M-19.00M
Free Cash Flow i576.65M1.60B
FCF Margin i18.4%18.0%
Debt Repayment i-459.81MN/A
Common Stock Repurchase i-500.02MN/A

Short Interest & Institutional Ownership Analysis

MetricHUBSSHOP
Shares Short i3.04MN/A
Short Ratio i2.36N/A
Short % of Float i6.67%N/A
Shares Outstanding i52.56M1.29B
Float Shares i50.88M1.21B
% Held by Insiders i3.41%0.18%
% Held by Institutions i93.68%72.30%
% Held by Public i2.91%27.52%

Dividend Analysis & Yield Comparison: HubSpot Inc. vs Shopify Inc.

MetricHUBSSHOP
Last 12-Month Dividend iN/AN/A
Last 12-Month Dividend Yield iN/AN/A
3-Year Avg Annual Dividend iN/AN/A
3-Year Avg Dividend Yield iN/AN/A
3-Year Total Dividends iN/AN/A
Ex-Dividend DateN/AN/A