ServiceNow [NOW] vs Salesforce [CRM] Detailed Stock Comparison
ServiceNow
NYSE
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Salesforce
NYSE
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TLDR: Quick Comparison Summary
Based on 20 vital metrics comparison: ServiceNow wins in 5 metrics, Salesforce wins in 14 metrics, with 0 ties. Salesforce appears stronger overall.
View Metrics Details
Vital Metrics Comparison
| Metric | ServiceNow | Salesforce | Better |
|---|---|---|---|
| P/E Ratio (TTM) | 118.77 | 36.34 | Salesforce |
| Price-to-Book Ratio | 17.99 | 3.89 | Salesforce |
| Debt-to-Equity Ratio | 22.04 | 19.26 | Salesforce |
| PEG Ratio | 2.56 | 1.10 | Salesforce |
| EV/EBITDA | 85.32 | 20.29 | Salesforce |
| Profit Margin (TTM) | 13.78% | 16.87% | Salesforce |
| Operating Margin (TTM) | 12.07% | 22.82% | Salesforce |
| EBITDA Margin (TTM) | 12.07% | 22.82% | Salesforce |
| Return on Equity | 16.95% | 11.20% | ServiceNow |
| Return on Assets (TTM) | 5.17% | 5.52% | Salesforce |
| Free Cash Flow (TTM) | $3.38B | $12.43B | Salesforce |
| Dividend Yield | N/A | 0.62% | N/A |
| 1-Year Return | 4.18% | -12.90% | ServiceNow |
| Price-to-Sales Ratio (TTM) | 16.31 | 6.02 | Salesforce |
| Enterprise Value | $195.73B | $231.67B | Salesforce |
| EV/Revenue Ratio | 16.23 | 5.87 | Salesforce |
| Gross Profit Margin (TTM) | 77.48% | 78.10% | Salesforce |
| Revenue per Share (TTM) | $58 | $41 | ServiceNow |
| Earnings per Share (Diluted) | $7.98 | $6.87 | ServiceNow |
| Beta (Stock Volatility) | 0.91 | 1.22 | ServiceNow |
Performance
News Sentiment
Key Stats
Valuation
Financials
Short Interest
Dividends
ServiceNow vs Salesforce Stock Performance Analysis
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Performance Comparison
Short-term Returns
| Stock | 1D | 1W | 1M | 3M | 6M | YTD |
|---|---|---|---|---|---|---|
| ServiceNow | -1.58% | -3.07% | 4.39% | -8.61% | 6.64% | -12.87% |
| Salesforce | -2.01% | -1.36% | -2.79% | -10.01% | -16.51% | -27.13% |
Long-term Returns
| Stock | 1Y | 3Y | 5Y | 10Y | 15Y | 20Y |
|---|---|---|---|---|---|---|
| ServiceNow | 4.18% | 143.27% | 86.27% | 1,171.78% | 3,634.19% | 3,634.19% |
| Salesforce | -12.90% | 67.51% | -2.78% | 225.92% | 760.54% | 4,068.69% |
News Based Sentiment: ServiceNow vs Salesforce
ServiceNow
News based Sentiment: MIXED
September presented a mixed bag for ServiceNow. While the company raised its full-year guidance and expanded into new markets with strategic partnerships, significant insider selling raised concerns. The overall narrative suggests continued growth potential tempered by potential risks, making it a moderately important month for investors.
Salesforce
News based Sentiment: MIXED
September presented a mixed bag for Salesforce, with strong Q2 earnings and strategic AI partnerships offset by slightly lowered revenue guidance and complex insider trading activity. The company is clearly pivoting towards AI, but the market is cautiously evaluating the execution of this strategy and the impact of workforce changes.
Performance & Financial Health Analysis: ServiceNow vs Salesforce
| Metric | NOW | CRM |
|---|---|---|
| Market Information | ||
| Market Cap | $196.97B | $237.94B |
| Market Cap Category | Large cap | Mega cap |
| 10 Day Avg. Volume | 1,496,259 | 9,700,613 |
| 90 Day Avg. Volume | 1,734,186 | 10,302,981 |
| Last Close | $918.61 | $240.95 |
| 52 Week Range | $678.66 - $1,198.09 | $226.48 - $369.00 |
| % from 52W High | -23.33% | -34.70% |
| All-Time High | $1,198.09 (Jan 27, 2025) | $369.00 (Dec 02, 2024) |
| % from All-Time High | -23.33% | -34.70% |
| Growth Metrics | ||
| Quarterly Revenue Growth | 0.22% | 0.10% |
| Quarterly Earnings Growth | 0.47% | 0.32% |
| Financial Health | ||
| Profit Margin (TTM) | 0.14% | 0.17% |
| Operating Margin (TTM) | 0.12% | 0.23% |
| Return on Equity (TTM) | 0.17% | 0.11% |
| Debt to Equity (MRQ) | 22.04 | 19.26 |
| Cash & Liquidity | ||
| Book Value per Share (MRQ) | $52.68 | $64.22 |
| Cash per Share (MRQ) | $29.55 | $16.15 |
| Operating Cash Flow (TTM) | $4.70B | $13.17B |
| Levered Free Cash Flow (TTM) | $3.97B | $13.90B |
| Dividends | ||
| Last 12-Month Dividend Yield | N/A | 0.62% |
| Last 12-Month Dividend | $0.00 | $1.62 |
Valuation & Enterprise Metrics Analysis: ServiceNow vs Salesforce
| Metric | NOW | CRM |
|---|---|---|
| Price Ratios | ||
| P/E Ratio (TTM) | 118.77 | 36.34 |
| Forward P/E | 56.75 | 22.43 |
| PEG Ratio | 2.56 | 1.10 |
| Price to Sales (TTM) | 16.31 | 6.02 |
| Price to Book (MRQ) | 17.99 | 3.89 |
| Market Capitalization | ||
| Market Capitalization | $196.97B | $237.94B |
| Enterprise Value | $195.73B | $231.67B |
| Enterprise Value Metrics | ||
| Enterprise to Revenue | 16.23 | 5.87 |
| Enterprise to EBITDA | 85.32 | 20.29 |
| Risk & Other Metrics | ||
| Beta | 0.91 | 1.22 |
| Book Value per Share (MRQ) | $52.68 | $64.22 |
Financial Statements Comparison: ServiceNow vs Salesforce
Financial Metrics
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Revenue
EBITDA
Operating Margin
Free Cash Flow
Long Term Debt
Profit Margin
Current Ratio
Operating Cash Flow
Income Statement (MRQ)
| Metric (MRQ) | NOW | CRM |
|---|---|---|
| Revenue/Sales | $3.22B | $10.24B |
| Cost of Goods Sold | $724.00M | $2.24B |
| Gross Profit | $2.49B | $7.99B |
| Research & Development | $734.00M | $1.48B |
| Operating Income (EBIT) | $358.00M | $2.34B |
| EBITDA | $649.00M | $3.15B |
| Pre-Tax Income | $471.00M | $2.41B |
| Income Tax | $86.00M | $519.00M |
| Net Income (Profit) | $385.00M | $1.89B |
Balance Sheet & Liquidity Metrics (MRQ)
| Metric (MRQ) | NOW | CRM |
|---|---|---|
| Cash & Equivalents | $3.37B | $10.93B |
| Total Current Assets | $9.27B | $25.87B |
| Total Current Liabilities | $8.26B | $24.20B |
| Long-Term Debt | $2.30B | $10.78B |
| Total Shareholders Equity | $10.14B | $60.67B |
| Retained Earnings | $3.95B | $17.50B |
| Property, Plant & Equipment | $810.00M | $5.26B |
Cash Flow Statement Comparison (MRQ)
| Metric (MRQ) | NOW | CRM |
|---|---|---|
| Operating Cash Flow | $2.10B | $6.89B |
| Capital Expenditures | $-205.00M | N/A |
| Free Cash Flow | $1.44B | $6.30B |
| Debt Repayment | N/A | $-179.00M |
| Common Stock Repurchase | $-298.00M | $-2.63B |
Short Interest & Institutional Ownership Analysis
| Metric | NOW | CRM |
|---|---|---|
| Shares Short | 3.39M | 13.98M |
| Short Ratio | 1.82 | 1.78 |
| Short % of Float | 0.02% | 0.02% |
| Average Daily Volume (10 Day) | 1,496,259 | 9,700,613 |
| Average Daily Volume (90 Day) | 1,734,186 | 10,302,981 |
| Shares Outstanding | 206.49M | 962.00M |
| Float Shares | 206.95M | 926.66M |
| % Held by Insiders | 0.00% | 0.03% |
| % Held by Institutions | 0.91% | 0.83% |
Dividend Analysis & Yield Comparison: ServiceNow vs Salesforce
| Metric | NOW | CRM |
|---|---|---|
| Last 12-Month Dividend | $0.00 | $1.62 |
| Last 12-Month Dividend Yield | N/A | 0.62% |
| 3-Year Avg Annual Dividend | $0.00 | $0.67 |
| 3-Year Avg Dividend Yield | N/A | 0.15% |
| 3-Year Total Dividends | $0.00 | $2.02 |
| Ex-Dividend Date | N/A | Apr 10, 2025 |