ServiceNow [NOW] vs Salesforce [CRM] Detailed Stock Comparison
ServiceNow
NYSE
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Salesforce
NYSE
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TLDR: Quick Comparison Summary
Based on 20 vital metrics comparison: ServiceNow wins in 6 metrics, Salesforce wins in 13 metrics, with 0 ties. Salesforce appears stronger overall.
View Metrics Details
Vital Metrics Comparison
| Metric | ServiceNow | Salesforce | Better |
|---|---|---|---|
| P/E Ratio (TTM) | 124.15 | 42.36 | Salesforce |
| Price-to-Book Ratio | 18.71 | 4.27 | Salesforce |
| Debt-to-Equity Ratio | 22.04 | 19.81 | Salesforce |
| PEG Ratio | 59.03 | 24.28 | Salesforce |
| EV/EBITDA | 88.71 | 22.58 | Salesforce |
| Profit Margin (TTM) | 13.78% | 16.08% | Salesforce |
| Operating Margin (TTM) | 11.14% | 20.12% | Salesforce |
| EBITDA Margin (TTM) | 11.14% | 20.12% | Salesforce |
| Return on Equity | 16.95% | 10.31% | ServiceNow |
| Return on Assets (TTM) | 5.07% | 5.09% | Salesforce |
| Free Cash Flow (TTM) | $3.38B | $12.43B | Salesforce |
| Dividend Yield | N/A | 0.62% | N/A |
| 1-Year Return | 25.62% | 9.60% | ServiceNow |
| Price-to-Sales Ratio (TTM) | 16.97 | 6.69 | Salesforce |
| Enterprise Value | $200.84B | $252.97B | Salesforce |
| EV/Revenue Ratio | 16.66 | 6.56 | Salesforce |
| Gross Profit Margin (TTM) | 77.48% | 76.96% | ServiceNow |
| Revenue per Share (TTM) | $58 | $40 | ServiceNow |
| Earnings per Share (Diluted) | $7.94 | $6.38 | ServiceNow |
| Beta (Stock Volatility) | 0.95 | 1.37 | ServiceNow |
Performance
Key Stats
Valuation
Financials
Short Interest
Dividends
ServiceNow vs Salesforce Stock Performance Analysis
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Performance Comparison
Short-term Returns
| Stock | 1D | 1W | 1M | 3M | 6M | YTD |
|---|---|---|---|---|---|---|
| ServiceNow | -1.54% | 3.20% | -3.39% | 5.34% | -13.15% | -5.80% |
| Salesforce | -0.95% | 1.44% | -1.94% | -0.14% | -24.47% | -19.13% |
Long-term Returns
| Stock | 1Y | 3Y | 5Y | 10Y | 15Y | 20Y |
|---|---|---|---|---|---|---|
| ServiceNow | 25.62% | 100.71% | 130.33% | 1,190.71% | 3,937.40% | 3,937.40% |
| Salesforce | 9.60% | 40.61% | 33.00% | 279.76% | 945.31% | 4,416.72% |
Performance & Financial Health Analysis: ServiceNow vs Salesforce
| Metric | NOW | CRM |
|---|---|---|
| Market Information | ||
| Market Cap | $204.56B | $258.36B |
| Market Cap Category | Mega cap | Mega cap |
| 10 Day Avg. Volume | 1,631,961 | 5,391,826 |
| 90 Day Avg. Volume | 1,449,814 | 7,264,232 |
| Last Close | $977.92 | $264.84 |
| 52 Week Range | $678.66 - $1,198.09 | $230.00 - $369.00 |
| % from 52W High | -18.38% | -28.23% |
| All-Time High | $1,198.09 (Jan 27, 2025) | $369.00 (Dec 02, 2024) |
| % from All-Time High | -18.38% | -28.23% |
| Growth Metrics | ||
| Quarterly Revenue Growth | 0.22% | 0.08% |
| Quarterly Earnings Growth | 0.47% | 0.01% |
| Financial Health | ||
| Profit Margin (TTM) | 0.14% | 0.16% |
| Operating Margin (TTM) | 0.11% | 0.20% |
| Return on Equity (TTM) | 0.17% | 0.10% |
| Debt to Equity (MRQ) | 22.04 | 19.81 |
| Cash & Liquidity | ||
| Book Value per Share (MRQ) | $52.68 | $63.33 |
| Cash per Share (MRQ) | $29.55 | $18.21 |
| Operating Cash Flow (TTM) | $4.70B | $13.32B |
| Levered Free Cash Flow (TTM) | $3.95B | $14.43B |
| Dividends | ||
| Last 12-Month Dividend Yield | N/A | 0.62% |
| Last 12-Month Dividend | $0.00 | $1.62 |
Valuation & Enterprise Metrics Analysis: ServiceNow vs Salesforce
| Metric | NOW | CRM |
|---|---|---|
| Price Ratios | ||
| P/E Ratio (TTM) | 124.15 | 42.36 |
| Forward P/E | 59.03 | 24.28 |
| PEG Ratio | 59.03 | 24.28 |
| Price to Sales (TTM) | 16.97 | 6.69 |
| Price to Book (MRQ) | 18.71 | 4.27 |
| Market Capitalization | ||
| Market Capitalization | $204.56B | $258.36B |
| Enterprise Value | $200.84B | $252.97B |
| Enterprise Value Metrics | ||
| Enterprise to Revenue | 16.66 | 6.56 |
| Enterprise to EBITDA | 88.71 | 22.58 |
| Risk & Other Metrics | ||
| Beta | 0.95 | 1.37 |
| Book Value per Share (MRQ) | $52.68 | $63.33 |
Financial Statements Comparison: ServiceNow vs Salesforce
Financial Metrics
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Revenue
EBITDA
Operating Margin
Free Cash Flow
Long Term Debt
Profit Margin
Current Ratio
Operating Cash Flow
Income Statement (MRQ)
| Metric (MRQ) | NOW | CRM |
|---|---|---|
| Revenue/Sales | $3.22B | $9.83B |
| Cost of Goods Sold | $724.00M | $4.53B |
| Gross Profit | $2.49B | $7.56B |
| Research & Development | $734.00M | $1.46B |
| Operating Income (EBIT) | $358.00M | $1.98B |
| EBITDA | $649.00M | $2.92B |
| Pre-Tax Income | $471.00M | $1.97B |
| Income Tax | $86.00M | $433.00M |
| Net Income (Profit) | $385.00M | $1.54B |
Balance Sheet & Liquidity Metrics (MRQ)
| Metric (MRQ) | NOW | CRM |
|---|---|---|
| Cash & Equivalents | $3.37B | $10.93B |
| Total Current Assets | $9.27B | $25.87B |
| Total Current Liabilities | $8.26B | $24.20B |
| Long-Term Debt | $2.30B | $10.78B |
| Total Shareholders Equity | $10.14B | $60.67B |
| Retained Earnings | $3.95B | $17.50B |
| Property, Plant & Equipment | $810.00M | $5.26B |
Cash Flow Statement Comparison (MRQ)
| Metric (MRQ) | NOW | CRM |
|---|---|---|
| Operating Cash Flow | $2.10B | $6.89B |
| Capital Expenditures | $-205.00M | N/A |
| Free Cash Flow | $1.44B | $6.30B |
| Debt Repayment | N/A | $-179.00M |
| Common Stock Repurchase | $-298.00M | $-2.63B |
Short Interest & Institutional Ownership Analysis
| Metric | NOW | CRM |
|---|---|---|
| Shares Short | 3.21M | 15.47M |
| Short Ratio | 2.37 | 1.91 |
| Short % of Float | 0.02% | 0.02% |
| Average Daily Volume (10 Day) | 1,631,961 | 5,391,826 |
| Average Daily Volume (90 Day) | 1,449,814 | 7,264,232 |
| Shares Outstanding | 206.49M | 962.00M |
| Float Shares | 206.96M | 930.63M |
| % Held by Insiders | 0.00% | 0.03% |
| % Held by Institutions | 0.91% | 0.84% |
Dividend Analysis & Yield Comparison: ServiceNow vs Salesforce
| Metric | NOW | CRM |
|---|---|---|
| Last 12-Month Dividend | $0.00 | $1.62 |
| Last 12-Month Dividend Yield | N/A | 0.62% |
| 3-Year Avg Annual Dividend | $0.00 | $0.67 |
| 3-Year Avg Dividend Yield | N/A | 0.15% |
| 3-Year Total Dividends | $0.00 | $2.02 |
| Ex-Dividend Date | N/A | Apr 10, 2025 |