ServiceNow [NOW] vs Salesforce [CRM] Detailed Stock Comparison

ServiceNow Inc.

NYSE
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Salesforce Inc.

NYSE
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TLDR: Quick Comparison Summary

Based on 21 vital metrics comparison: ServiceNow Inc. wins in 5 metrics, Salesforce Inc. wins in 15 metrics, with 0 ties. Salesforce Inc. appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric ServiceNow Inc. Salesforce Inc. Better
P/E Ratio (TTM) 59.96 23.99 Salesforce Inc.
Price-to-Book Ratio 8.09 2.94 Salesforce Inc.
Debt-to-Equity Ratio 18.54 29.95 ServiceNow Inc.
PEG Ratio 12.39 1.42 Salesforce Inc.
EV/EBITDA 36.84 14.41 Salesforce Inc.
Profit Margin (TTM) 13.17% 17.96% Salesforce Inc.
Operating Margin (TTM) 16.51% 19.24% Salesforce Inc.
EBITDA Margin (TTM) 16.51% 19.24% Salesforce Inc.
Return on Equity 15.49% 12.40% ServiceNow Inc.
Return on Assets (TTM) 5.39% 5.18% ServiceNow Inc.
Free Cash Flow (TTM) $4.53B $14.40B Salesforce Inc.
Dividend Yield N/A 0.65% N/A
1-Year Return -48.34% -35.80% Salesforce Inc.
Price-to-Sales Ratio (TTM) 7.89 4.16 Salesforce Inc.
Enterprise Value $100.87B $180.85B Salesforce Inc.
EV/Revenue Ratio 7.60 4.36 Salesforce Inc.
Gross Profit Margin (TTM) 76.63% 77.61% Salesforce Inc.
Revenue per Share (TTM) $13 $44 Salesforce Inc.
Earnings per Share (Diluted) $1.67 $7.80 Salesforce Inc.
Beta (Stock Volatility) 1.01 1.29 ServiceNow Inc.
Short % of Float 2.89% 11.00% ServiceNow Inc.

ServiceNow Inc. vs Salesforce Inc. Stock Performance Analysis

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NOW
CRM

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
ServiceNow Inc.1.96%-8.79%9.55%-9.34%-31.95%-29.37%
Salesforce Inc.-0.81%-9.86%-5.16%-17.04%-35.36%-35.12%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
ServiceNow Inc.-48.34%-9.68%-4.31%608.88%1,976.22%1,976.22%
Salesforce Inc.-35.80%-21.66%-31.67%106.07%375.60%2,293.80%

Performance & Financial Health Analysis: ServiceNow Inc. vs Salesforce Inc.

MetricNOWCRM
Market Information
Market Cap i$88.68B$159.96B
Market Cap CategoryLarge capLarge cap
10 Day Avg. Volume i28,730,57914,778,934
90 Day Avg. Volume i19,438,95013,868,465
Last Close$104.15$164.55
52 Week Range$81.24 - $211.48$161.40 - $276.80
% from 52W High-50.75%-40.55%
All-Time High$1,198.09 (Jan 27, 2025)$369.00 (Dec 02, 2024)
% from All-Time High-91.31%-55.41%
Growth Metrics
Quarterly Revenue Growth0.21%0.12%
Quarterly Earnings Growth0.04%0.14%
Financial Health
Profit Margin (TTM) i0.13%0.18%
Operating Margin (TTM) i0.17%0.19%
Return on Equity (TTM) i0.15%0.12%
Debt to Equity (MRQ) i18.5429.95
Cash & Liquidity
Book Value per Share (MRQ)$12.38$63.66
Cash per Share (MRQ)$6.01$10.36
Operating Cash Flow (TTM) i$5.44B$15.00B
Levered Free Cash Flow (TTM) i$4.95B$16.37B
Dividends
Last 12-Month Dividend Yield iN/A0.65%
Last 12-Month Dividend i$0.00$1.68

Valuation & Enterprise Metrics Analysis: ServiceNow Inc. vs Salesforce Inc.

MetricNOW (Apr 24, 2026)CRM (Apr 24, 2026)
Price Ratios
P/E Ratio (TTM) i59.9623.99
Forward P/E i19.9312.53
PEG Ratio i12.391.42
Price to Sales (TTM) i7.894.16
Price to Book (MRQ) i8.092.94
Market Capitalization
Market Capitalization i$88.68B$159.96B
Enterprise Value i$100.87B$180.85B
Enterprise Value Metrics
Enterprise to Revenue i7.604.36
Enterprise to EBITDA i36.8414.41
Risk & Other Metrics
Beta i1.011.29
Book Value per Share (MRQ) i$12.38$63.66

Financial Statements Comparison: ServiceNow Inc. vs Salesforce Inc.

Financial Metrics

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Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricNOW (2025)CRM (2026)
Revenue/Sales i13.28B41.53B
Cost of Goods Sold i2.98B9.27B
COGS % of Revenue i22.5%22.3%
Gross Profit i10.30B32.26B
Gross Margin i77.5%77.7%
Research & Development i2.96B5.99B
Operating Income (EBIT) i1.82B8.92B
Operating Margin i13.7%21.5%
EBITDA i3.02B12.12B
EBITDA Margin i22.8%29.2%
Pre-Tax Income i2.26B9.52B
Pre-Tax Income % of Revenue i17.0%22.9%
Income Tax i513.00M2.06B
Income Tax % of Revenue i3.9%5.0%
Net Income (Profit) i1.75B7.46B
Profit Margin i13.2%18.0%

Balance Sheet & Liquidity Metrics

MetricNOW (2025)CRM (2026)
Cash & Equivalents i3.73B7.33B
Total Current Assets i10.47B28.22B
Total Current Assets % of Revenue i78.9%68.0%
Total Current Liabilities i10.44B37.12B
Total Current Liabilities % of Revenue i78.6%89.4%
Long-Term Debt i2.29B12.63B
Long-Term Debt % of Revenue i17.3%30.4%
Total Shareholders Equity i12.96B59.14B
Retained Earnings i5.24B22.22B
Retained Earnings % of Revenue i39.5%53.5%
Property, Plant & Equipment i806.00M2.00B

Cash Flow Statement Comparison

MetricNOW (2025)CRM (2026)
Operating Cash Flow i5.58B15.19B
Operating Cash Flow % of Revenue i42.0%36.6%
Capital Expenditures i-868.00MN/A
Free Cash Flow i4.53B14.40B
FCF Margin i34.1%34.7%
Debt Repayment iN/A-584.00M
Common Stock Repurchase i-1.84B-12.60B

Short Interest & Institutional Ownership Analysis

MetricNOWCRM
Shares Short i29.88M77.81M
Short Ratio i1.795.94
Short % of Float i2.89%11.00%
Shares Outstanding i1.05B929.00M
Float Shares i1.04B894.44M
% Held by Insiders i0.20%3.02%
% Held by Institutions i90.95%95.86%
% Held by Public i8.85%1.12%

Dividend Analysis & Yield Comparison: ServiceNow Inc. vs Salesforce Inc.

MetricNOWCRM
Last 12-Month Dividend i$0.00$1.68
Last 12-Month Dividend Yield iN/A0.65%
3-Year Avg Annual Dividend i$0.00$1.09
3-Year Avg Dividend Yield iN/A0.15%
3-Year Total Dividends i$0.00$3.28
Ex-Dividend DateN/ADec 18, 2025