Sally Beauty [SBH] vs Ulta Beauty [ULTA] Detailed Stock Comparison

Sally Beauty Holdings Inc.

NYSE
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Ulta Beauty Inc.

NASDAQ
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TLDR: Quick Comparison Summary

Based on 20 vital metrics comparison: Sally Beauty Holdings Inc. wins in 8 metrics, Ulta Beauty Inc. wins in 12 metrics, with 0 ties. Ulta Beauty Inc. appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric Sally Beauty Holdings Inc. Ulta Beauty Inc. Better
P/E Ratio (TTM) 8.39 22.22 Sally Beauty Holdings Inc.
Price-to-Book Ratio 1.75 8.98 Sally Beauty Holdings Inc.
Debt-to-Equity Ratio 187.15 77.84 Ulta Beauty Inc.
PEG Ratio -0.39 -4.20 Sally Beauty Holdings Inc.
EV/EBITDA 6.90 14.52 Sally Beauty Holdings Inc.
Profit Margin (TTM) 4.87% 9.31% Ulta Beauty Inc.
Operating Margin (TTM) 8.08% 12.23% Ulta Beauty Inc.
EBITDA Margin (TTM) 8.08% 12.23% Ulta Beauty Inc.
Return on Equity 24.38% 43.60% Ulta Beauty Inc.
Return on Assets (TTM) 6.97% 14.74% Ulta Beauty Inc.
Free Cash Flow (TTM) $172.69M $1.07B Ulta Beauty Inc.
1-Year Return 63.33% 1.87% Sally Beauty Holdings Inc.
Price-to-Sales Ratio (TTM) 0.39 2.04 Sally Beauty Holdings Inc.
Enterprise Value $2.82B $26.62B Ulta Beauty Inc.
EV/Revenue Ratio 0.76 2.15 Sally Beauty Holdings Inc.
Gross Profit Margin (TTM) 51.24% 38.06% Sally Beauty Holdings Inc.
Revenue per Share (TTM) $37 $276 Ulta Beauty Inc.
Earnings per Share (Diluted) $1.76 $25.66 Ulta Beauty Inc.
Beta (Stock Volatility) 1.12 0.95 Ulta Beauty Inc.
Short % of Float 26.10% 6.38% Ulta Beauty Inc.

Sally Beauty Holdings Inc. vs Ulta Beauty Inc. Stock Performance Analysis

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SBH
ULTA

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
Sally Beauty Holdings Inc.-1.66%7.33%14.45%-3.88%-8.65%-6.00%
Ulta Beauty Inc.0.84%1.91%-4.58%-8.73%-20.22%-23.93%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
Sally Beauty Holdings Inc.63.33%11.87%-26.45%-51.94%-16.42%76.21%
Ulta Beauty Inc.1.87%4.43%42.96%96.50%714.59%1,361.69%

Performance & Financial Health Analysis: Sally Beauty Holdings Inc. vs Ulta Beauty Inc.

MetricSBHULTA
Market Information
Market Cap i$1.45B$25.04B
Market Cap CategorySmall capLarge cap
10 Day Avg. Volume i1,044,950688,828
90 Day Avg. Volume i1,399,937880,939
Last Close$13.62$471.65
52 Week Range$8.48 - $17.92$452.05 - $714.97
% from 52W High-24.00%-34.03%
All-Time High$35.27 (Mar 30, 2015)$714.97 (Feb 18, 2026)
% from All-Time High-61.38%-34.03%
Growth Metrics
Quarterly Revenue Growth0.01%0.12%
Quarterly Earnings Growth-0.25%-0.09%
Financial Health
Profit Margin (TTM) i0.05%0.09%
Operating Margin (TTM) i0.08%0.12%
Return on Equity (TTM) i0.24%0.44%
Debt to Equity (MRQ) i187.1577.84
Cash & Liquidity
Book Value per Share (MRQ)$8.45$63.48
Cash per Share (MRQ)$1.62$11.30
Operating Cash Flow (TTM) i$334.61M$1.50B
Levered Free Cash Flow (TTM) i$159.74M$900.10M
Dividends
Last 12-Month Dividend Yield iN/AN/A
Last 12-Month Dividend i$0.00$0.00

Valuation & Enterprise Metrics Analysis: Sally Beauty Holdings Inc. vs Ulta Beauty Inc.

MetricSBH (Apr 26, 2026)ULTA (Apr 24, 2026)
Price Ratios
P/E Ratio (TTM) i8.3922.22
Forward P/E i6.5318.07
PEG Ratio i-0.39-4.20
Price to Sales (TTM) i0.392.04
Price to Book (MRQ) i1.758.98
Market Capitalization
Market Capitalization i$1.45B$25.04B
Enterprise Value i$2.82B$26.62B
Enterprise Value Metrics
Enterprise to Revenue i0.762.15
Enterprise to EBITDA i6.9014.52
Risk & Other Metrics
Beta i1.120.95
Book Value per Share (MRQ) i$8.45$63.48

Financial Statements Comparison: Sally Beauty Holdings Inc. vs Ulta Beauty Inc.

Financial Metrics

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Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricSBH (2025)ULTA (2026)
Revenue/Sales i3.70B12.39B
Cost of Goods Sold i1.79B7.55B
COGS % of Revenue i48.4%60.9%
Gross Profit i1.91B4.85B
Gross Margin i51.6%39.1%
Research & Development iN/AN/A
Operating Income (EBIT) i327.81M1.55B
Operating Margin i8.9%12.5%
EBITDA i427.73M1.87B
EBITDA Margin i11.6%15.1%
Pre-Tax Income i263.42M1.53B
Pre-Tax Income % of Revenue i7.1%12.4%
Income Tax i67.54M373.87M
Income Tax % of Revenue i1.8%3.0%
Net Income (Profit) i195.88M1.15B
Profit Margin i5.3%9.3%

Balance Sheet & Liquidity Metrics

MetricSBH (2025)ULTA (2026)
Cash & Equivalents i149.16M424.24M
Total Current Assets i1.30B3.14B
Total Current Assets % of Revenue i35.2%25.4%
Total Current Liabilities i575.97M2.22B
Total Current Liabilities % of Revenue i15.6%17.9%
Long-Term Debt i1.40B1.81B
Long-Term Debt % of Revenue i37.8%14.6%
Total Shareholders Equity i794.21M2.80B
Retained Earnings i898.08M1.74B
Retained Earnings % of Revenue i24.3%14.0%
Property, Plant & Equipment i646.70M1.81B

Cash Flow Statement Comparison

MetricSBH (2025)ULTA (2026)
Operating Cash Flow i312.12M1.41B
Operating Cash Flow % of Revenue i8.4%11.3%
Capital Expenditures i-58.57MN/A
Free Cash Flow i172.69M1.07B
FCF Margin i4.7%8.6%
Debt Repayment i-621.12M-2.18B
Common Stock Repurchase i-54.00M-915.04M

Short Interest & Institutional Ownership Analysis

MetricSBHULTA
Shares Short i17.78M2.12M
Short Ratio i12.522.31
Short % of Float i26.10%6.38%
Shares Outstanding i97.49M44.17M
Float Shares i95.50M43.59M
% Held by Insiders i1.29%0.53%
% Held by Institutions i122.41%102.02%
% Held by Public i-23.70%-2.55%

Dividend Analysis & Yield Comparison: Sally Beauty Holdings Inc. vs Ulta Beauty Inc.

MetricSBHULTA
Last 12-Month Dividend i$0.00$0.00
Last 12-Month Dividend Yield iN/AN/A
3-Year Avg Annual Dividend i$0.00$0.00
3-Year Avg Dividend Yield iN/AN/A
3-Year Total Dividends i$0.00$0.00
Ex-Dividend DateN/AN/A