Snap [SNAP] vs Alphabet [GOOGL] Detailed Stock Comparison

Snap

NYSE
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Alphabet

NASDAQ
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TLDR: Quick Comparison Summary

Based on 20 vital metrics comparison: Snap wins in 7 metrics, Alphabet wins in 11 metrics, with 0 ties. Alphabet appears stronger overall.

View Metrics Details

Vital Metrics Comparison

MetricSnapAlphabetBetter
P/E Ratio (TTM)-20.3326.13Snap
Price-to-Book Ratio6.948.18Snap
Debt-to-Equity Ratio202.5811.48Alphabet
PEG Ratio-3.051.19Snap
EV/EBITDA-31.4220.69Snap
Profit Margin (TTM)-9.69%31.12%Alphabet
Operating Margin (TTM)-19.31%32.43%Alphabet
EBITDA Margin (TTM)N/A32.43%N/A
Return on Equity-26.42%34.83%Alphabet
Return on Assets (TTM)-5.51%16.79%Alphabet
Free Cash Flow (TTM)$218.65M$72.76BAlphabet
Dividend YieldN/A0.53%N/A
1-Year Return-20.93%46.86%Alphabet
Price-to-Sales Ratio (TTM)2.568.00Snap
Enterprise Value$15.73B$2,913.78BAlphabet
EV/Revenue Ratio2.797.85Snap
Gross Profit Margin (TTM)51.42%59.51%Alphabet
Revenue per Share (TTM)$3$30Alphabet
Earnings per Share (Diluted)$-0.32$9.39Alphabet
Beta (Stock Volatility)0.711.00Snap
Performance
News Sentiment
Key Stats
Valuation
Financials
Short Interest
Dividends

Snap vs Alphabet Stock Performance Analysis

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Snap
Alphabet
Snap Stock Overview | Alphabet Stock Overview

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
Snap3.89%3.26%17.79%-7.87%6.48%-24.02%
Alphabet-0.14%-0.48%6.37%36.66%62.79%29.52%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
Snap-20.93%-19.89%-68.37%-68.48%-68.48%-68.48%
Alphabet46.86%148.63%224.88%631.08%1,728.24%3,033.46%

News Based Sentiment: Snap vs Alphabet

Snap

News based Sentiment: MIXED

October was a turbulent month for Snap Inc., marked by both positive developments like new partnerships and AR technology advancements, and significant negative pressures from a securities lawsuit, analyst downgrades, and ongoing concerns about advertising revenue. The strategic pivot towards 'startup squads' and Snapchat+ offers a potential path forward, but the company's financial performance and competitive landscape remain challenging.

View Snap News Sentiment Analysis

Alphabet

News based Sentiment: POSITIVE

October was a month of contrasts for Alphabet, with significant insider selling countered by a strong analyst upgrade, positive stock performance, and increasing institutional investment. The company's focus on AI and cloud services appears to be resonating with investors and analysts, suggesting a positive outlook despite the executive sales.

View Alphabet News Sentiment Analysis

Performance & Financial Health Analysis: Snap vs Alphabet

MetricSNAPGOOGL
Market Information
Market Cap i$15.48B$2.97T
Market Cap CategoryLarge capMega cap
10 Day Avg. Volume i185,018,02029,124,760
90 Day Avg. Volume i129,063,96037,105,017
Last Close$8.54$245.35
52 Week Range$6.90 - $13.28$140.53 - $256.00
% from 52W High-35.70%-4.16%
All-Time High$83.34 (Sep 20, 2021)$256.00 (Sep 19, 2025)
% from All-Time High-89.75%-4.16%
Growth Metrics
Quarterly Revenue Growth0.09%0.14%
Quarterly Earnings Growth0.09%0.19%
Financial Health
Profit Margin (TTM) i-0.10%0.31%
Operating Margin (TTM) i-0.19%0.32%
Return on Equity (TTM) i-0.26%0.35%
Debt to Equity (MRQ) i202.5811.48
Cash & Liquidity
Book Value per Share (MRQ)$1.23$29.98
Cash per Share (MRQ)$1.71$7.87
Operating Cash Flow (TTM) i$586.61M$133.71B
Levered Free Cash Flow (TTM) i$539.30M$49.79B
Dividends
Last 12-Month Dividend Yield iN/A0.53%
Last 12-Month Dividend iN/A$1.02

Valuation & Enterprise Metrics Analysis: Snap vs Alphabet

MetricSNAPGOOGL
Price Ratios
P/E Ratio (TTM) i-20.3326.13
Forward P/E i20.8327.38
PEG Ratio i-3.051.19
Price to Sales (TTM) i2.568.00
Price to Book (MRQ) i6.948.18
Market Capitalization
Market Capitalization i$15.48B$2.97T
Enterprise Value i$15.73B$2.91T
Enterprise Value Metrics
Enterprise to Revenue i2.797.85
Enterprise to EBITDA i-31.4220.69
Risk & Other Metrics
Beta i0.711.00
Book Value per Share (MRQ) i$1.23$29.98

Financial Statements Comparison: Snap vs Alphabet

Financial Metrics

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Revenue

EBITDA

Shareholders Equity

Operating Margin

Free Cash Flow

Long Term Debt

Profit Margin

Current Ratio

Operating Cash Flow

Income Statement (MRQ)

Metric (MRQ)SNAPGOOGL
Revenue/Sales i$1.36B$96.43B
Cost of Goods Sold i$639.58M$39.04B
Gross Profit i$723.64M$57.39B
Research & Development i$424.17M$13.81B
Operating Income (EBIT) i$-193.85M$31.27B
EBITDA i$-70.04M$37.39B
Pre-Tax Income i$-131.16M$33.93B
Income Tax i$8.43M$5.74B
Net Income (Profit) i$-139.59M$28.20B

Balance Sheet & Liquidity Metrics (MRQ)

Metric (MRQ)SNAPGOOGL
Cash & Equivalents i$911.23M$21.04B
Total Current Assets i$4.58B$166.22B
Total Current Liabilities i$1.06B$87.31B
Long-Term Debt i$4.15B$35.56B
Total Shareholders Equity i$2.31B$362.92B
Retained Earnings i$-13.13B$275.76B
Property, Plant & Equipment i$1.03B$261.34B

Cash Flow Statement Comparison (MRQ)

Metric (MRQ)SNAPGOOGL
Operating Cash Flow i$388.15M$26.05B
Capital Expenditures i$-37.21M$-22.45B
Free Cash Flow i$114.40M$5.30B
Debt Repayment i$-1.44B$-13.88B
Common Stock Repurchase i$-257.10M$-13.64B

Short Interest & Institutional Ownership Analysis

MetricSNAPGOOGL
Shares Short i105.56M67.33M
Short Ratio i1.441.78
Short % of Float i0.12%0.01%
Average Daily Volume (10 Day) i185,018,02029,124,760
Average Daily Volume (90 Day) i129,063,96037,105,017
Shares Outstanding i1.69B12.21B
Float Shares i1.10B10.84B
% Held by Insiders i0.24%0.00%
% Held by Institutions i0.60%0.81%

Dividend Analysis & Yield Comparison: Snap vs Alphabet

MetricSNAPGOOGL
Last 12-Month Dividend iN/A$1.02
Last 12-Month Dividend Yield iN/A0.53%
3-Year Avg Annual Dividend iN/A$0.41
3-Year Avg Dividend Yield iN/A0.12%
3-Year Total Dividends iN/A$1.22
Ex-Dividend DateN/ASep 08, 2025