Snap [SNAP] vs Alphabet [GOOGL] Detailed Stock Comparison

Snap Inc.

NYSE
Loading...

Alphabet Inc.

NASDAQ
Loading...

TLDR: Quick Comparison Summary

Based on 21 vital metrics comparison: Snap Inc. wins in 4 metrics, Alphabet Inc. wins in 16 metrics, with 0 ties. Alphabet Inc. appears stronger overall.

View Metrics Details

Vital Metrics Comparison

Metric Snap Inc. Alphabet Inc. Better
P/E Ratio (TTM) -20.63 31.36 Alphabet Inc.
Price-to-Book Ratio 4.18 9.88 Snap Inc.
Debt-to-Equity Ratio 181.60 16.13 Alphabet Inc.
PEG Ratio -0.10 1.00 Alphabet Inc.
EV/EBITDA -28.79 26.94 Alphabet Inc.
Profit Margin (TTM) -7.76% 32.81% Alphabet Inc.
Operating Margin (TTM) 2.90% 31.57% Alphabet Inc.
EBITDA Margin (TTM) 2.90% 31.57% Alphabet Inc.
Return on Equity -19.46% 35.71% Alphabet Inc.
Return on Assets (TTM) -4.26% 15.43% Alphabet Inc.
Free Cash Flow (TTM) $437.19M $73.27B Alphabet Inc.
Dividend Yield N/A 0.34% N/A
1-Year Return -33.75% 105.92% Alphabet Inc.
Price-to-Sales Ratio (TTM) 1.59 10.19 Snap Inc.
Enterprise Value $10.61B $4,044.91B Alphabet Inc.
EV/Revenue Ratio 1.79 10.04 Snap Inc.
Gross Profit Margin (TTM) 59.08% 59.79% Alphabet Inc.
Revenue per Share (TTM) $4 $33 Alphabet Inc.
Earnings per Share (Diluted) $-0.27 $10.82 Alphabet Inc.
Beta (Stock Volatility) 0.91 1.13 Snap Inc.
Short % of Float 9.60% 1.37% Alphabet Inc.

Snap Inc. vs Alphabet Inc. Stock Performance Analysis

Loading Price Chart...

SNAP
GOOGL

Performance Comparison

Short-term Returns

Stock1D1W1M3M6MYTD
Snap Inc.8.56%1.06%3.25%22.01%-21.35%-29.77%
Alphabet Inc.2.69%1.66%-6.91%20.88%19.83%17.20%

Long-term Returns

Stock1Y3Y5Y10Y15Y20Y
Snap Inc.-33.75%-50.75%-91.67%-80.58%-80.58%-80.58%
Alphabet Inc.105.92%191.17%199.46%921.53%2,862.77%3,577.71%

Performance & Financial Health Analysis: Snap Inc. vs Alphabet Inc.

MetricSNAPGOOGL
Market Information
Market Cap i$9.41B$4.10T
Market Cap CategoryMid capMega cap
10 Day Avg. Volume i67,054,50522,169,038
90 Day Avg. Volume i58,124,18227,068,359
Last Close$5.71$369.35
52 Week Range$3.81 - $10.41$162.00 - $408.61
% from 52W High-45.15%-9.61%
All-Time High$83.34 (Sep 20, 2021)$408.61 (May 18, 2026)
% from All-Time High-93.15%-9.61%
Growth Metrics
Quarterly Revenue Growth0.10%0.18%
Quarterly Earnings Growth3.97%0.30%
Financial Health
Profit Margin (TTM) i-0.08%0.33%
Operating Margin (TTM) i0.03%0.32%
Return on Equity (TTM) i-0.19%0.36%
Debt to Equity (MRQ) i181.6016.13
Cash & Liquidity
Book Value per Share (MRQ)$1.33$34.35
Cash per Share (MRQ)$1.74$10.49
Operating Cash Flow (TTM) i$656.17M$164.71B
Levered Free Cash Flow (TTM) i$454.65M$38.09B
Dividends
Last 12-Month Dividend Yield iN/A0.34%
Last 12-Month Dividend iN/A$1.04

Valuation & Enterprise Metrics Analysis: Snap Inc. vs Alphabet Inc.

MetricSNAP (Apr 24, 2026)GOOGL (Apr 24, 2026)
Price Ratios
P/E Ratio (TTM) i-20.6331.36
Forward P/E i8.3225.17
PEG Ratio i-0.101.00
Price to Sales (TTM) i1.5910.19
Price to Book (MRQ) i4.189.88
Market Capitalization
Market Capitalization i$9.41B$4.10T
Enterprise Value i$10.61B$4.04T
Enterprise Value Metrics
Enterprise to Revenue i1.7910.04
Enterprise to EBITDA i-28.7926.94
Risk & Other Metrics
Beta i0.911.13
Book Value per Share (MRQ) i$1.33$34.35

Financial Statements Comparison: Snap Inc. vs Alphabet Inc.

Financial Metrics

Loading Financial Charts...

Revenue

Operating Margin

Profit Margin

Long Term Debt

Income Flow Analysis

Financial Statements Comparison

Income Statement

MetricSNAP (2025)GOOGL (2025)
Revenue/Sales i5.93B402.84B
Cost of Goods Sold i2.67B162.54B
COGS % of Revenue i45.0%40.3%
Gross Profit i3.26B240.30B
Gross Margin i55.0%59.7%
Research & Development i1.79B61.09B
Operating Income (EBIT) i-532.17M129.04B
Operating Margin i-9.0%32.0%
EBITDA i-165.51M156.18B
EBITDA Margin i-2.8%38.8%
Pre-Tax Income i-451.14M158.83B
Pre-Tax Income % of Revenue i-7.6%39.4%
Income Tax i9.35M26.66B
Income Tax % of Revenue i0.2%6.6%
Net Income (Profit) i-460.49M132.17B
Profit Margin i-7.8%32.8%

Balance Sheet & Liquidity Metrics

MetricSNAP (2025)GOOGL (2025)
Cash & Equivalents i1.03B30.71B
Total Current Assets i4.58B206.04B
Total Current Assets % of Revenue i77.3%51.1%
Total Current Liabilities i1.29B102.75B
Total Current Liabilities % of Revenue i21.7%25.5%
Long-Term Debt i4.05B59.29B
Long-Term Debt % of Revenue i68.2%14.7%
Total Shareholders Equity i2.28B415.27B
Retained Earnings i-13.95B324.06B
Retained Earnings % of Revenue i-235.1%80.4%
Property, Plant & Equipment i506.22M311.96B

Cash Flow Statement Comparison

MetricSNAP (2025)GOOGL (2025)
Operating Cash Flow i789.89M175.50B
Operating Cash Flow % of Revenue i13.3%43.6%
Capital Expenditures i-218.98M-91.45B
Free Cash Flow i437.19M73.27B
FCF Margin i7.4%18.2%
Debt Repayment i-2.03B-32.43B
Common Stock Repurchase i-750.87M-45.71B

Short Interest & Institutional Ownership Analysis

MetricSNAPGOOGL
Shares Short i106.22M79.66M
Short Ratio i2.282.74
Short % of Float i9.60%1.37%
Shares Outstanding i1.71B12.09B
Float Shares i1.10B10.83B
% Held by Insiders i23.00%0.58%
% Held by Institutions i53.99%80.92%
% Held by Public i23.01%18.50%

Dividend Analysis & Yield Comparison: Snap Inc. vs Alphabet Inc.

MetricSNAPGOOGL
Last 12-Month Dividend iN/A$1.04
Last 12-Month Dividend Yield iN/A0.34%
3-Year Avg Annual Dividend iN/A$0.55
3-Year Avg Dividend Yield iN/A0.10%
3-Year Total Dividends iN/A$1.64
Ex-Dividend DateN/AMar 09, 2026