Celsius Holdings (CELH) | News Based Sentiment Analysis

• On September 1, 2025, Celsius stock jumped 5.34% following the announcement of an enhanced partnership with PepsiCo, which included a $585 million investment raising PepsiCo’s stake from 8.5% to approximately 11%. This partnership also means Alani Nu will be integrated into PepsiCo’s distribution network, and Celsius acquired the Rockstar Energy brand for the U.S. and Canadian markets – a significant expansion of their portfolio.
• Celsius reported record Q2 2025 revenue of $739.30 million on September 2nd, an 84% year-over-year increase, with an adjusted diluted EPS of $0.47, exceeding expectations. This strong performance was fueled by $301.2 million in revenue from Alani Nu and a 9% increase from the CELSIUS brand, demonstrating broad-based growth.
• Despite the overwhelmingly positive news, insider selling occurred throughout September, with Paul H. Storey selling 7,500 shares on September 3rd at $60.93 per share, and William H. Milmoe and Jarrod Langhans also selling shares on September 4th. Over the last 90 days, insiders sold a total of 1,123,641 shares worth $52,998,580, which warrants investor attention.
• Following the Q2 results, analysts significantly raised their financial projections, with Zacks Investment Research noting a 33% increase in the FY25 consensus EPS estimate and a 19% jump in the FY26 outlook on September 5th. Projections now anticipate $2.97 billion in revenue by FY26, up from $1.36 billion in FY24, reflecting growing confidence in the company’s future.
• Piper Sandler, Truist, and other analysts raised their price targets for Celsius Holdings on September 8th, with Piper Sandler increasing theirs to $69.00 from $60.00 and Truist Securities boosting it to $70.00 from $65.00. These increases were based on increased sales estimates for 2025 and 2026, with Truist projecting FY26 sales of $3.128 billion and EBITDA of $700 million.
• Nasdaq recommended buying Celsius Holdings on September 4th, citing its strong performance and the PepsiCo partnership, noting the stock is up 130% in 2025 and has soared 875% in the past five years, outperforming the S&P 500’s 90% gain. Investors were presented with an opportunity to buy the stock down 36% from its all-time high.

The Investment Story: September was a landmark month for Celsius, characterized by a deepened partnership with PepsiCo, including the acquisition of Rockstar Energy, and exceptionally strong financial results that prompted a wave of analyst upgrades. While insider selling is a point to watch, the overall narrative is one of accelerating growth and expanding market reach.

What It Means for Investors: The PepsiCo partnership and robust financial performance suggest substantial growth potential for Celsius. The increased analyst confidence and positive market reaction indicate a favorable investment outlook, though investors should monitor insider selling activity.

Looking Ahead: Investors should closely monitor the full integration of Rockstar Energy and Alani Nu into PepsiCo’s distribution network by December 1st, as well as continued revenue growth and margin expansion in the coming quarters.

The Bottom Line: Celsius is effectively executing its strategic plan, leveraging its partnership with PepsiCo to drive significant revenue growth and profitability. The company appears well-positioned to capitalize on the growing demand for energy drinks, making it an attractive investment opportunity despite some insider selling.