Harley-Davidson (HOG) | Stock Overview & Key Data
Harley-Davidson Performance Comparison
Stock Range
Today's Range
Low: $26.73
High: $27.32
on August 21, 2025
52 Week Range
Low: $20.45
High: $39.93
on April 8, 2025
on September 19, 2024
All-Time High: $75.87 on November 20, 2006
Explore how other US stocks compare to their 52-week ranges: View US Market 52-Week Insights
Key Statistics
Market Cap
$3.4B
EPS
2.05
P/E Ratio (TTM)
13.66
Forward P/E
6.85
P/B Ratio
1.03
PEG Ratio
-0.30
Div. Yield
2.23%
ROE
6.95%
Beta
1.297
Debt to Equity
208.92
Financial Highlights
Profitability
Gross Margin
35.40%
Operating Margin
9.78%
Profit Margin
5.43%
Returns and Earnings
Return on Assets (TTM)
1.24%
Return on Equity (TTM)
6.95%
EBITDA
$649.6M
Net Income (TTM)
$242.8M
Growth
Revenue (TTM)
Revenue Per Share (TTM)
$36.00
Quarterly Revenue Growth (YoY)
-19.30%
Quarterly Earnings Growth (YoY)
-50.70%
Dividend Information
Last 12-Month Dividend
$0.52
Current Dividend Yield
2.23%
3-Year Average Dividend Yield
0.47%
3-Year Average Annual Dividend
$0.56
3-Year Total Dividends
$1.69
Ex-Dividend Date
February 28, 2025
Peer Performance Comparison
| Company | Market Cap | 1W | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y |
|---|---|---|---|---|---|---|---|---|---|
| Harley-Davidson HOG | 3.40B Mid-cap | -1.81% | 14.76% | 9.38% | 2.42% | -8.05% | -29.03% | -32.33% | -4.89% |
| Thor Industries THO | 5.68B Mid-cap | -3.16% | 15.76% | 30.01% | 6.09% | 11.12% | -2.38% | 23.60% | 6.54% |
| BRP DOOO | 4.25B Mid-cap | -3.77% | 15.79% | 54.87% | 35.34% | 10.43% | -22.63% | -23.92% | -0.32% |
| Brunswick BC | 4.13B Mid-cap | -3.50% | 4.20% | 23.94% | -1.07% | -2.62% | -22.95% | -20.35% | -0.05% |
| Polaris PII | 3.17B Mid-cap | -9.40% | 13.21% | 37.91% | 14.53% | -5.48% | -38.40% | -54.44% | -48.87% |
| Lci Industries LCII | 2.48B Mid-cap | -2.86% | 4.41% | 14.46% | -3.51% | -0.01% | -15.41% | -18.71% | -14.89% |
Ownership & Short Interest
Insider Ownership
0.94%
Institutional Ownership
92.54%
Shares Short
12M
Short Ratio
5.44
Short % of Shares Outstanding
12.25%
Average 10-Day Volume
2M
Average 90-Day Volume
2M
Harley-Davidson Recurring Investment / Dollar-Cost Averaging Calculator
Calculate how a regular investment in Harley-Davidson would have performed over time.
Note: This calculator is for informational purposes only and does not consider taxes, fees, or other costs associated with investing.
Frequently Asked Questions
- What is HOG's 52-week high and low?
- In the last 52 weeks, Harley-Davidson reached a high of $39.93 (on September 19, 2024) and a low of $20.45 (on April 8, 2025).
- What is the market cap and P/E ratio for HOG?
- Curious about Harley-Davidson's size and valuation? Its market capitalization stands at 3.40B. When it comes to valuation, the P/E ratio (trailing twelve months) is 13.66, and the forward P/E (looking ahead) is 6.85.
- Does HOG pay dividends? If so, what's the yield?
- Yes, Harley-Davidson is a dividend-paying stock. Investors have recently enjoyed a trailing annual dividend yield of 2.23%, and the company has paid an average of $0.56 per share annually over the past 3 years.
- Who are Harley-Davidson's main competitors or similar companies to consider before investing?
When looking at Harley-Davidson, it can be helpful to see how it compares to other players in its field. Here are a few similar companies or key competitors:
Company Mkt Cap Sector Industry 1Y Return 3Y Return Thor Industries
THO5.68B Consumer Cyclical Recreational Vehicles -2.38% 23.60% BRP
DOOO4.25B Consumer Cyclical Recreational Vehicles -22.63% -23.92% Brunswick
BC4.13B Consumer Cyclical Recreational Vehicles -22.95% -20.35% Polaris
PII3.17B Consumer Cyclical Recreational Vehicles -38.40% -54.44% Lci Industries
LCII2.48B Consumer Cyclical Recreational Vehicles -15.41% -18.71% For a more comprehensive list, please see the Peer Performance Comparison table on this page.
- What are the key financial health indicators for Harley-Davidson Inc.? (e.g., ROE, Debt/Equity)
- To get a sense of Harley-Davidson's financial health, here are a few key indicators: its Return on Equity (ROE) over the last twelve months is 6.95%, the Debt to Equity ratio from the most recent quarter is 208.92, and its Gross Profit Margin stands at 35.40%.
- What is the recent revenue and earnings growth for HOG?
- Looking at Harley-Davidson's growth, its revenue over the trailing twelve months (TTM) was $4B. Compared to the same quarter last year (YoY), quarterly revenue grew by -19.30%, and quarterly earnings saw a YoY growth of -50.70%.
- How much of HOG stock is held by insiders and institutions?
- Wondering who owns Harley-Davidson stock? Company insiders (like executives and directors) hold about 0.94% of the shares, while institutional investors (such as mutual funds and pension funds) own approximately 92.54%.
For more common questions about our data, please visit our About Data page.
Data is provided for informational purposes only. Devyara does not guarantee the accuracy of the data displayed.