Harley-Davidson (HOG) | Stock Overview & Key Data
Harley-Davidson Performance Comparison
Stock Range
Today's Range
Low: $26.54
High: $28.23
on October 6, 2025
52 Week Range
Low: $20.45
High: $36.94
on April 8, 2025
on October 18, 2024
All-Time High: $75.87 on November 20, 2006
Explore how other US stocks compare to their 52-week ranges: View US Market 52-Week Insights
Key Statistics
Market Cap
$3.5B
EPS
2.05
P/E Ratio (TTM)
13.84
Forward P/E
6.94
P/B Ratio
1.04
PEG Ratio
-0.30
Div. Yield
2.23%
ROE
6.95%
Beta
1.277
Debt to Equity
208.92
Financial Highlights
Profitability
Gross Margin
35.40%
Operating Margin
9.78%
Profit Margin
5.43%
Returns and Earnings
Return on Assets (TTM)
1.24%
Return on Equity (TTM)
6.95%
EBITDA
$649.6M
Net Income (TTM)
$242.8M
Growth
Revenue (TTM)
Revenue Per Share (TTM)
$36.00
Quarterly Revenue Growth (YoY)
-19.30%
Quarterly Earnings Growth (YoY)
-50.70%
Dividend Information
Last 12-Month Dividend
$0.52
Current Dividend Yield
2.23%
3-Year Average Dividend Yield
0.47%
3-Year Average Annual Dividend
$0.56
3-Year Total Dividends
$1.69
Ex-Dividend Date
February 28, 2025
Peer Performance Comparison
| Company | Market Cap | 1W | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y |
|---|---|---|---|---|---|---|---|---|---|
| Harley-Davidson HOG | 3.52B Mid-cap | -7.53% | -14.47% | 9.04% | 16.51% | -9.82% | -23.69% | -26.05% | -7.11% |
| Thor Industries THO | 5.87B Mid-cap | 1.46% | -4.99% | 16.82% | 51.19% | 12.59% | -3.11% | 35.95% | 11.74% |
| BRP DOOO | 4.98B Mid-cap | 10.27% | -2.33% | 31.10% | 87.08% | 33.14% | 14.31% | 10.00% | 15.68% |
| Brunswick BC | 4.36B Mid-cap | 0.69% | -3.35% | 11.05% | 42.72% | 1.36% | -21.68% | -4.15% | 1.21% |
| Polaris PII | 3.62B Mid-cap | 8.10% | 7.92% | 40.16% | 83.77% | 14.08% | -20.53% | -32.82% | -33.03% |
| Lci Industries LCII | 2.29B Mid-cap | -3.80% | -14.30% | -6.30% | 12.74% | -11.25% | -23.19% | -6.71% | -23.15% |
Ownership & Short Interest
Insider Ownership
0.94%
Institutional Ownership
92.11%
Shares Short
11M
Short Ratio
6.44
Short % of Shares Outstanding
11.29%
Average 10-Day Volume
2M
Average 90-Day Volume
2M
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Frequently Asked Questions
- What is HOG's 52-week high and low?
- In the last 52 weeks, Harley-Davidson reached a high of $36.94 (on October 18, 2024) and a low of $20.45 (on April 8, 2025).
- What is the market cap and P/E ratio for HOG?
- Curious about Harley-Davidson's size and valuation? Its market capitalization stands at 3.52B. When it comes to valuation, the P/E ratio (trailing twelve months) is 13.84, and the forward P/E (looking ahead) is 6.94.
- Does HOG pay dividends? If so, what's the yield?
- Yes, Harley-Davidson is a dividend-paying stock. Investors have recently enjoyed a trailing annual dividend yield of 2.23%, and the company has paid an average of $0.56 per share annually over the past 3 years.
- Who are Harley-Davidson's main competitors or similar companies to consider before investing?
When looking at Harley-Davidson, it can be helpful to see how it compares to other players in its field. Here are a few similar companies or key competitors:
Company Mkt Cap Sector Industry 1Y Return 3Y Return Thor Industries
THO5.87B Consumer Cyclical Recreational Vehicles -3.11% 35.95% BRP
DOOO4.98B Consumer Cyclical Recreational Vehicles 14.31% 10.00% Brunswick
BC4.36B Consumer Cyclical Recreational Vehicles -21.68% -4.15% Polaris
PII3.62B Consumer Cyclical Recreational Vehicles -20.53% -32.82% Lci Industries
LCII2.29B Consumer Cyclical Recreational Vehicles -23.19% -6.71% For a more comprehensive list, please see the Peer Performance Comparison table on this page.
- What are the key financial health indicators for Harley-Davidson Inc.? (e.g., ROE, Debt/Equity)
- To get a sense of Harley-Davidson's financial health, here are a few key indicators: its Return on Equity (ROE) over the last twelve months is 6.95%, the Debt to Equity ratio from the most recent quarter is 208.92, and its Gross Profit Margin stands at 35.40%.
- What is the recent revenue and earnings growth for HOG?
- Looking at Harley-Davidson's growth, its revenue over the trailing twelve months (TTM) was $4B. Compared to the same quarter last year (YoY), quarterly revenue grew by -19.30%, and quarterly earnings saw a YoY growth of -50.70%.
- How much of HOG stock is held by insiders and institutions?
- Wondering who owns Harley-Davidson stock? Company insiders (like executives and directors) hold about 0.94% of the shares, while institutional investors (such as mutual funds and pension funds) own approximately 92.11%.
For more common questions about our data, please visit our About Data page.
Data is provided for informational purposes only. Devyara does not guarantee the accuracy of the data displayed.