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Harley-Davidson (HOG) | Financial Analysis & Statements

Harley-Davidson Inc. | Mid-cap | Consumer Cyclical

$28.71

6.10%

Harley-Davidson vs Thor Industries Harley-Davidson vs BRP Harley-Davidson vs Brunswick Harley-Davidson vs Polaris Harley-Davidson vs Lci Industries Harley-Davidson vs S&P 500 | Market

TL;DR Income Statement Balance Sheet Cash Flow Key Ratios Peer Comparison

TL;DR: Financial Overview - Revenue, Profits & Key Metrics

Latest Quarterly: Mar 2025

Income Metrics

Revenue 1.3B

Gross Profit 469.5M 35.32%

Operating Income 160.5M 12.07%

Net Income 130.8M 9.84%

EPS (Diluted) $1.07

Balance Sheet Metrics

Total Assets 12.4B

Total Liabilities 9.2B

Shareholders Equity 3.2B

Debt to Equity 2.90

Cash Flow Metrics

Operating Cash Flow -101.3M

Free Cash Flow 111.6M

Revenue & Profitability Trend

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This page uses interactive financial charts and dynamic data visualization tools that require JavaScript. For detailed financial analysis:

Available Financial Data:

Income statements (annual and quarterly)
Balance sheets with asset and liability details
Cash flow statements and free cash flow analysis
Key financial ratios and performance metrics
Peer comparison and industry benchmarking

All financial data is displayed in accessible table format below. Use the table headers and structure to analyze trends and compare metrics across different periods.

Harley-Davidson Income Statement From 2020 to 2024

Metric	2024	2023	2022	2021	2020
Revenue i	5.2B	5.8B	5.8B	5.3B	4.1B
Cost of Goods Sold i	3.4B	3.7B	3.6B	3.4B	2.7B
Gross Profit i	1.8B	2.2B	2.1B	1.9B	1.4B
Gross Margin % i	34.9%	37.4%	37.1%	35.6%	33.8%
Operating Expenses
Research & Development i	-	-	-	-	-
Selling, General & Administrative i	1.1B	1.2B	1.1B	1.1B	1.1B
Other Operating Expenses i	247.2M	227.2M	145.1M	25.0M	181.9M
Total Operating Expenses i	1.4B	1.4B	1.2B	1.1B	1.2B
Operating Income i	416.6M	779.1M	909.3M	823.4M	139.7M
Operating Margin % i	8.0%	13.3%	15.8%	15.4%	3.4%
Non-Operating Items
Interest Income i	-	-	-	-	-
Interest Expense i	30.7M	30.8M	31.2M	31.0M	31.1M
Other Non-Operating Income	131.3M	118.6M	53.2M	26.8M	-124.3M
Pre-tax Income i	517.1M	866.9M	931.2M	819.2M	-15.7M
Income Tax i	72.0M	171.8M	192.0M	169.2M	-17.0M
Effective Tax Rate % i	13.9%	19.8%	20.6%	20.7%	0.0%
Net Income i	445.2M	695.0M	739.2M	650.0M	1.3M
Net Margin % i	8.6%	11.9%	12.8%	12.2%	0.0%
Key Metrics
EBITDA i	649.6M	1.0B	1.1B	1.0B	323.6M
EPS (Basic) i	$3.46	$4.96	$5.01	$4.23	$0.01
EPS (Diluted) i	$3.44	$4.87	$4.96	$4.19	$0.01
Basic Shares Outstanding i	131447000	142378000	148012000	153747000	153186000
Diluted Shares Outstanding i	131447000	142378000	148012000	153747000	153186000

Income Statement Trend

Harley-Davidson Balance Sheet From 2020 to 2024

Metric	2024	2023	2022	2021	2020
Assets
Current Assets
Cash & Equivalents i	1.6B	1.5B	1.4B	1.9B	3.3B
Short-term Investments i	-	-	-	-	-
Accounts Receivable i	2.3B	2.4B	2.0B	1.6B	1.7B
Inventory i	745.8M	930.0M	951.0M	712.9M	523.5M
Other Current Assets	259.8M	214.4M	196.2M	185.8M	280.5M
Total Current Assets i	5.0B	5.2B	4.8B	4.6B	5.8B
Non-Current Assets
Property, Plant & Equipment i	63.9M	69.6M	43.9M	49.6M	45.2M
Goodwill i	128.9M	132.4M	130.6M	133.9M	141.6M
Intangible Assets i	5.6M	7.0M	6.4M	7.5M	9.6M
Long-term Investments	-	-	-	-	-
Other Non-Current Assets	5.6B	5.7B	5.6B	5.3B	5.2B
Total Non-Current Assets i	6.9B	7.0B	6.7B	6.5B	6.2B
Total Assets i	11.9B	12.1B	11.5B	11.1B	12.0B
Liabilities
Current Liabilities
Accounts Payable i	298.7M	349.2M	378.0M	375.0M	290.9M
Short-term Debt i	2.5B	2.2B	2.5B	2.3B	3.1B
Current Portion of Long-term Debt	-	-	-	-	-
Other Current Liabilities	173.4M	266.1M	105.7M	74.5M	105.5M
Total Current Liabilities i	3.6B	3.4B	3.5B	3.3B	4.0B
Non-Current Liabilities
Long-term Debt i	4.5B	5.0B	4.5B	4.6B	6.0B
Deferred Tax Liabilities i	16.9M	33.5M	29.5M	9.3M	8.6M
Other Non-Current Liabilities	578.7M	368.3M	470.4M	424.8M	220.0M
Total Non-Current Liabilities i	5.2B	5.5B	5.1B	5.2B	6.3B
Total Liabilities i	8.7B	8.9B	8.6B	8.5B	10.3B
Equity
Common Stock i	1.7M	1.7M	1.7M	1.7M	1.7M
Retained Earnings i	3.5B	3.1B	2.5B	1.8B	1.3B
Treasury Stock i	1.8B	1.3B	935.1M	597.0M	588.0M
Other Equity	-	-	-	-	-
Total Shareholders Equity i	3.2B	3.3B	2.9B	2.6B	1.7B
Key Metrics
Total Debt i	7.0B	7.2B	7.0B	6.9B	9.0B
Working Capital i	1.4B	1.8B	1.2B	1.2B	1.9B

Balance Sheet Composition

Harley-Davidson Cash Flow Statement From 2020 to 2024

Metric	2024	2023	2022	2021	2020
Operating Activities
Net Income i	445.2M	695.0M	739.2M	650.0M	1.3M
Depreciation & Amortization i	160.7M	158.1M	151.9M	165.2M	185.7M
Stock-Based Compensation i	49.0M	82.9M	54.4M	42.2M	23.5M
Working Capital Changes i	153.9M	-4.3M	-392.9M	-242.7M	227.0M
Operating Cash Flow i	926.1M	566.8M	420.7M	768.8M	1.0B
Investing Activities
Capital Expenditures i	-	-	-	-	-
Acquisitions i	-	-	-	-	0
Investment Purchases i	-	-	-	-	0
Investment Sales i	-	-	-	-	0
Investing Cash Flow i	-186.8M	-304.9M	-621.3M	-339.3M	64.3M
Financing Activities
Share Repurchases i	-459.8M	-364.0M	-338.6M	-11.6M	-8.0M
Dividends Paid i	-91.2M	-96.3M	-93.2M	-92.4M	-68.1M
Debt Issuance i	1.6B	2.5B	2.3B	1.2B	3.5B
Debt Repayment i	-2.2B	-2.5B	-2.7B	-3.3B	-2.8B
Financing Cash Flow i	-1.1B	-412.0M	-504.9M	-2.4B	1.1B
Free Cash Flow i	867.3M	547.5M	396.8M	855.5M	1.0B
Net Change in Cash i	-328.4M	-150.1M	-705.5M	-2.0B	2.1B

Cash Flow Trend

Harley-Davidson Key Financial Ratios

Valuation Ratios

P/E Ratio (TTM) 13.66

Forward P/E 6.85

Price to Book 1.03

Price to Sales 0.76

PEG Ratio -0.30

Profitability Ratios

Profit Margin 5.43%

Operating Margin 9.78%

Return on Equity 6.95%

Return on Assets 1.24%

Financial Health

Current Ratio 1.36

Debt to Equity 208.92

Beta 1.30

Per Share Data

EPS (TTM) $2.05

Book Value per Share $27.29

Revenue per Share $35.67

Peer Financial Comparison

Company	Market Cap	P/E Ratio	P/B Ratio	ROE	Profit Margin	Debt/Equity
hog	3.4B	13.66	1.03	6.95%	5.43%	208.92
Thor Industries	5.7B	25.79	1.35	5.38%	2.32%	25.11
BRP	4.3B	32.36	9.11	32.25%	-0.72%	641.47
Brunswick	4.1B	71.90	2.17	2.85%	0.82%	126.84
Polaris	3.2B	80.78	2.68	-8.48%	-1.55%	164.18
Lci Industries	2.5B	17.10	1.83	10.95%	3.93%	86.86

Financial data is updated regularly. All figures are in the company's reporting currency.